Hubbub Labs

13/11/2025

05/11/2025

It’s taken 11 months, but finally 2025 has delivered something hopeful.



Not only is he the first Muslim mayor of New York, but he delivered a masterclass in strategy.

His campaign broke new ground – but not with gimmicks – he did it through clarity, consistency, courage and hope

In a space often dominated by (negative) noise, his message stood out because it stayed focused. Every speech, post, and visual pointed back to the same core truth. And that made his authenticity and hope cut through.

That’s what great campaigns, whether they’re political or educational, do.

They don’t just chase attention; they build trust.

For those of us in education marketing, it’s a reminder that:
🟣 Consistent, simple messaging is better than jumping on bandwagons.
🟣 Authenticity, whether that’s online or IRL, builds connection faster than flashy.
🟣 And hope, when it’s backed by purpose, is still the most powerful call to action.

In a world saturated with negativity and division, Mamdani’s approach is proof that when your message and mission align, your audience not only listens – they believe and act.

What’s a recent campaign that’s inspired you through its simplicity or authenticity?

05/11/2025

Well that was something!

Hard to believe it’s already been a week since Edvisor’s in Madrid.

We came back exhausted, but inspired.

It was great to hear so many insights from passionate people within the education sector.

And our favourite part… being able to chat with all the attendees in a more intimately-sized event.

Huge shout out to all the team, especially Jamie, Raffaela, Eduardo and James.

We can’t wait to work with you all again!

If you attended, what was your highlight?

04/11/2025

Tonight is the final ... and Ben wanted to make memes about it.

So here they are.

We hope you enjoy his hard work.

Who’s your Star Baker?

Oh and go

31/10/2025

Yup … definitely just a normal team meeting. 👻💀🎃

Who do you think had the best costume?

28/10/2025

What’s the key to running a successful marketing agency?

Having a laser-focussed approach to work. 💀

Anyone for a game of ping pong? 🏓

23/10/2025

Love. 💜

We’re so happy for that our very own Taylor has said yes to our honorary Hubbubber Omar.

Excuse us for a moment though, someone must be cutting onions in the office. 😭

Join us in wishing them the biggest CONGRATULATIONS!

23/10/2025

PIE Live Dublin may be wrapped up, but the excitement isn’t over just yet!

Claire is back from Ireland to announce the lucky winner of our draw. Who will win a free Social Media Trends Workshop with Hubbub Labs ... ? 

🎉⬇️👀

17/10/2025

Drum roll, please! 🥁 🥁 🥁

Introducing some of the people of Hubbub.

The magicians who bring knowledge and empathy to education marketing.

The stars who are also teachers, journalists, marketers, and creatives.

The professionals who are caring, funny, silly, and (mostly) make an excellent cup of tea.

The specialists who have made the Hubbub rebrand a reality.

We could sing their praises all day!

What’s better (and much more in tune) is what they have to say about Hubbub’s new look and how they achieved it.

Take a look.

16/10/2025

Questionable politics and technological shifts make for uncertain times. But one thing is always true - partnerships across borders are what keep international education moving forward.

At  Live Ireland, this theme came up time and again.

Melissa and Clare kept circling back to this topic throughout the day, finding everyone full of optimism and energy with a shared commitment to collaboration.

It’s clear that when institutions, educators, and organisations work together, they build the resilience and innovation our sector needs to deliver the outcomes that students deserve. As Margaret Mead once said “Never doubt that a small group of thoughtful committed individuals can change the world. In fact, it’s the only thing that ever has.”

And as recent reports have shown, that’s precisely why Ireland has become such a hot spot for international students. Not just for its academic strength, but also for the warmth of the supportive, forward-looking community..

At Hubbub Labs, we believe stories like these matter and it drives what we do every day.

Because they remind us that international education is at its best when it’s connected, creative, and truly global. 

How do you think institutions can build global partnerships to drive innovation and resilience?

15/10/2025

Political shifts, student anxiety and changing trust dynamics are forcing us to rethink how we approach messaging in both the international and domestic student recruitment space.

Dr  and Laura Moreno are talking ‘quiet marketing’ at  next week. What sounds like an oxymoron is actually a sensible approach when being squeezed from all sides.

Join us to explore the top priorities for Gen Z and Gen Alpha – authenticity, aspirations and hyper-connectivity.

Diving into student and employee advocacy, you’ll see how peer-to-peer marketing, alongside a supportive and genuine brand, will drive the results without attracting unwanted attention from regulatory bodies.

Will we see you there? 🗓️👋

14/10/2025

Team Hubbub is super excited to be exhibiting at the inaugural at today.

Make sure you pop by the stand and:

💜 Say hi to Mel and Claire
💜 Grab a choccy 
💜 Enter our competition to win a FREE social media trends workshop for your company.

If you are really lucky Claire might also ask you to appear in a video. 🙌