12/08/2026
❄️ Exciting news from the outdoor industry! Seirus Innovation has named Akimbo Communications as its public relations agency of record. 🤝
For over 40 years, Seirus has been a leader in trusted cold-weather comfort and outdoor performance solutions. From pioneering Neofleece® face protection and Cat Tracks® ski boot protectors to creating Heatwave™ reflective heat technology (plus earning 20+ patents since 1978!), Seirus continually redefines what's possible in outdoor gear. 🎿🧤
As the brand expands into new markets—including the recently launched officially licensed NFL Collection—Akimbo Communications will lead strategic communications efforts to elevate awareness of Seirus's innovations, heritage, and growing presence across outdoor, sport, workwear, and lifestyle categories.
"Everything we create starts with solving a problem that helps people enjoy the outdoors more comfortably," said Danica Carey, Director of Marketing Operations at Seirus. "As Seirus continues to grow and reach new audiences, we wanted a communications partner that understands both our heritage and where we're headed. Akimbo shares our passion for innovation, understands the markets we serve, and has the experience to help us tell those stories in meaningful ways."
Seirus joins Akimbo Communications' portfolio of leading outdoor and active lifestyle brands. The Oregon-based agency specializes in strategic public relations, brand communications, and marketing support for companies shaping the future of outdoor recreation. 🏔️
Read the full announcement: https://www.outdoorsportswire.com/seirus-innovation-names-akimbo-communications-public-relations-agency-of-record/
Seirus Innovation Akimbo Communications