24/02/2025
WFH vs WFO: A Pointless Debate?
I honestly don’t understand why some leaders see it any other way.
Here’s my POV (at least in my space of work):
Some tasks are simply more efficient when you’re physically together with your team. Take content creation, for example—when you sit together, you can brainstorm, make real-time changes, and finalize a content calendar in one go. No endless back-and-forth over emails or calls.
But when it comes to tasks like campaign planning, strategy building, or idea generation, you need your own space to think. Even designers need uninterrupted time to create without someone hovering over them.
So, as a leader, the best thing you can do is create an environment that allows your team to do their best work—whether that means collaboration in person or focus time alone.
For me, the ideal setup is a mix of both.
• At the start of a project, when the team is new and processes are still forming, working together in person speeds things up.
• Once workflows are established and everyone knows their role, giving them the flexibility to work at their own pace leads to better results.
I’ve seen firsthand that teams are more productive and creative when they have the space to think. But at the same time, building rapport and strong working relationships requires meeting up.
Like most things in life, balance is key.
