01/06/2025
After 20+ years in the UK, I still buy African brooms from London shops 🧹✨
Beyond the comfort of that familiar connection to home, there are some jobs only my trusty Igbale can do.
Looking at my latest purchase, I put on my storyteller hat and thought:
How can I tell a better story about this humble broom?
Here’s what I discovered:
✅ Environmentally friendly & biodegradable 🌱
âś… Child-friendly & lightweight đź‘¶
âś… Easy to use, store & clean đźŹ
✅ Trusted by millions worldwide 🌍
âś… Affordable & handmade âś‹
✅ Organic & energy-saving ⚡
✅ Needs no electricity 🔌❌
âś… Aids flexibility & exercise đź’Ş
✅ Kills insects & clears cobwebs 🕷️
✅ Reaches places vacuums can’t 🧽
✅ Needs no user manual 📖❌
Something so ordinary becomes extraordinary just by changing how we frame it 🤯
Look at that list again—who wouldn’t want a tool like this?
But you won’t find African brooms in mainstream UK stores. Why?
👉 Because we don’t tell their story
👉 Because we never package their value properly
👉 Because we’ve learned to downplay what’s familiar
But this isn’t just about brooms...
It’s about the untapped opportunity in storytelling 📖✨
💠What “ordinary” things about you or your business are actually extraordinary?
đź’ What are you undervaluing just because of how you tell the story?
đź’ What could happen if you reframed your value?
The difference between ordinary and extraordinary often isn’t the thing itself—it's the story we tell 💫
Every business, product, and service has hidden value waiting to be discovered.
🎯 What are you undervaluing because you're not telling the story well?
I want to help you discover your own “broom” story!
🎪 JOIN MY FREE WORKSHOP
"Discover Your Story Advantage: How to Make More Money by Telling Better Stories"
📅 June 12, 2025 ⏰ 7pm GMT / 2pm EST
📍 Zoom | 90 minutes
In this workshop, you'll:
✨ Uncover the story that sets you apart
✨ Learn the 5 Essential Story Assets that sell
✨ Know where, when & how to share your stories online
Ready to increase your prices and perceived value through storytelling?
Link in bio to sign up! 👆