Simply Social

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Simply Social Hello! My name is Jennifer Lopez and I have a passion for everything Media! I am a Social Media Mark

I help individuals and entrepreneurs across the country to make their business shine with an outstanding online presence and stunning design! I consult with my clients on what they want their message to be and bring their message to life with simple, yet sophisticated, designs, and posts. I put a lot of heart into my work because I know you put a lot of heart into your business!

2019 ➡️ 2025I used to spend my days working a 9–5 that left me exhausted and uninspired.I was burnt out.I craved more fr...
08/07/2025

2019 ➡️ 2025

I used to spend my days working a 9–5 that left me exhausted and uninspired.

I was burnt out.
I craved more freedom, more creativity, and more purpose.

But the thing that really pushed me? Watching brilliant, talented women build amazing businesses—and still feel completely invisible online.

I knew there had to be a better way to help them show up and grow without the overwhelm.

So I took the leap.

I started Simply Social Marketing.
I combined everything I’d learned about strategy, storytelling, and design.
And I built a business (and life) that finally feels like me.

Today, I’m so grateful to help women-led brands create websites, content, and marketing strategies that look beautiful and get results.

✨ If you’re on the edge of your own leap, let this be your reminder: you don’t have to settle.

💛 Your turn—why did you start your business?
Drop your story in the comments—I’d love to cheer you on.

women entrepreneurs, small business marketing, website design for creatives, burnout to business owner, Charlotte digital marketing, branding for women-led businesses, grow your business online

There’s a big Instagram update rolling out on July 10th you’ll definitely want to know about.🔍 If you have a professiona...
07/07/2025

There’s a big Instagram update rolling out on July 10th you’ll definitely want to know about.

🔍 If you have a professional account that’s public, your posts can now appear in Google search results.

✅ Translation: Your content is about to become a lot more searchable and way more visible outside of Instagram.

To take advantage of this update, make sure you’re adding keywords to your profile and posts—the same words your ideal clients use to search for businesses like yours on Google.

I’d love to hear what you think about this change. My goal is to help you feel confident and prepared before it goes live this week.

And if you’re not sure where to start with keywords or Instagram SEO, drop a comment below! I’m happy to help!

Instagram SEO tips, Instagram for small business, Instagram keyword strategy, Instagram visibility update, Instagram Google search, Instagram marketing 2025, social media SEO, Instagram profile optimization, Instagram content strategy, grow your Instagram audience

Your website should be the hardest-working member of your business—attracting leads, building trust, and turning curious...
07/07/2025

Your website should be the hardest-working member of your business—attracting leads, building trust, and turning curious visitors into excited clients.

But here’s the truth most designers won’t tell you: a *beautiful* website isn’t always a *profitable* one.

If you’re tired of hearing crickets after someone lands on your site, it’s probably because:
✨ It’s focused more on you than the problems you solve.
✨ There’s no clear, confident call to action guiding visitors to take the next step.
✨ You haven’t optimized for SEO, so Google doesn’t even know you exist.

I see this all the time with women entrepreneurs—interior designers, beauty professionals, event planners, and creative business owners—who pour their heart into their branding but still feel invisible online.

You deserve a website that feels aligned with your personality *and* strategically moves your business forward.

The good news? You don’t need to start over. Small, intentional tweaks can make a huge difference in how many inquiries and bookings you get.

If you’re ready to elevate your website from “just pretty” to “pretty AND profitable,” I’d love to help.

✨ DM me and I’ll send you 3 personalized tips to make your website more magnetic to your ideal clients—without overwhelm or tech headaches.

You deserve a digital home that reflects your brilliance and helps your business grow. Let’s make it happen. 💛

website design for small business, Wix website tips, SEO for women entrepreneurs, Charlotte website designer, service-based business marketing, branding for creative businesses, how to get more website inquiries

Hey, real talk—your content isn’t falling flat because you’re bad at marketing.It’s just not clear enough. That’s it.Cla...
03/07/2025

Hey, real talk—your content isn’t falling flat because you’re bad at marketing.

It’s just not clear enough. That’s it.

Clarity > Cleverness. Every single time.
✨ One clear message
✨ One problem you solve
✨ One person you’re talking to

That’s the secret right there.

Who else needed this little reminder today? 💛 Tell me below!

content clarity, simple marketing tips, Charlotte small business, clear messaging strategy, Charlotte marketing coach, grow your audience, content that converts

Stop overcomplicating SEO.Here’s my no-fluff framework: 1️⃣ Get your basics right (site speed, mobile-friendliness). 2️⃣...
02/07/2025

Stop overcomplicating SEO.

Here’s my no-fluff framework:
1️⃣ Get your basics right (site speed, mobile-friendliness).
2️⃣ Speak your customer’s language (keywords that actually match how they search).
3️⃣ Build credibility (consistent content + backlinks).

This is exactly how my clients go from invisible to booked out.

✨ Save this framework for later, and if you’re ready to apply it, DM me and I’ll show you how to start.

SEO framework, simple SEO tips, website optimization, keyword strategy, content marketing, boost visibility, get more clients

If you’ve ever stared at your website thinking:“Why is no one clicking?!”…it’s probably not your colors, fonts, or even ...
30/06/2025

If you’ve ever stared at your website thinking:
“Why is no one clicking?!”
…it’s probably not your colors, fonts, or even your logo.

👀 It’s your strategy.

✅ You have 5 seconds to prove you’re worth someone’s time.
✅ You have 1 headline to show you understand their problem.
✅ You have one shot to make them feel safe investing in you.

And that doesn’t happen by accident.

✨ Save this post if you’re ready to stop guessing and start getting clicks.

👇 Tell me: which of these mistakes have you made (no shame, we’ve all been there)?

website strategy, conversion copywriting, SEO tips, service business marketing, website design tips, small business website, client attraction

Blogging isn’t dead—your strategy might be.If you’ve been crossing your fingers that random blog posts will somehow rank...
27/06/2025

Blogging isn’t dead—your strategy might be.

If you’ve been crossing your fingers that random blog posts will somehow rank…or you’ve been avoiding blogging altogether because “no one reads blogs anymore,” this is your wake-up call.

People absolutely read blogs—especially when they’re searching for answers, comparing options, or trying to solve a problem ASAP.

And when your post is the one that helps them?

👋 You’re instantly seen as the expert.
🧲 You attract leads who are already ready to buy.
📈 Your website moves up the Google rankings (without ads).

Here’s the thing: You don’t have to be a writer or an SEO whiz to make blogging work.

You do need a plan built on what people are already searching for.

Inside this post, I’m breaking down exactly how to:
✅ Find blog topic ideas your audience is actually Googling
✅ Reverse-engineer content that already performs
✅ Optimize your posts so they rank (and stay there)
✅ Repeat it all for consistent traffic and growth

🙋‍♀️ Want it done for you? My SEO Monthly Management includes a custom blog strategy tailored to your business, plus complete optimization start to finish.

Heads up: My pricing increases August 1st. Lock in your spot for late summer or early fall now and save $250.

📩 DM me SETUP and I’ll send you all the details.

Here’s the thing:There’s nothing wrong with DIY. In fact, I love that phase — it shows hustle, heart, and resourcefulnes...
26/06/2025

Here’s the thing:
There’s nothing wrong with DIY. In fact, I love that phase — it shows hustle, heart, and resourcefulness.

But I also know what it’s like to outgrow it.

When the site you built at midnight starts to feel a little off-brand…
When your logo doesn’t match your vibe anymore…
Or when you know your business has leveled up, but your digital presence hasn’t quite caught up.

That’s where I come in. I help women-led businesses make that shift — with websites, SEO, and branding that still feel like you, just a more aligned, professional version.

📩 DM me if you’re ready for a glow-up that fits where your business is actually headed.

I used to overthink every photo, every caption, every single thing I posted 🙃But then I realized something: your dream c...
24/06/2025

I used to overthink every photo, every caption, every single thing I posted 🙃

But then I realized something: your dream clients don’t care if your hair’s curled or your background is perfectly staged—they care about you showing up and helping them solve a problem.

Once I stopped trying to be “perfect” and just started being me... everything got easier. More reach, more DMs, more aligned clients.

So if you’ve been hiding behind your logo or waiting for the “right time” to show up online, this is your sign.

You don’t need to be an influencer. You just need to be visible and have a plan. I got you 💻✨

DM me “READY” if you’re ready to get out of your head and into strategy—or tap the link in bio to snag your spot 💬

Your photos might be pretty……but if they don’t have alt text, Google’s ignoring them. 👀Alt text is one of the easiest wa...
23/06/2025

Your photos might be pretty…
…but if they don’t have alt text, Google’s ignoring them. 👀

Alt text is one of the easiest ways to boost your visibility online—without creating anything new. It’s how search engines *and* screen readers understand what your image is about.

➡️ Think of it like an elevator pitch for your photo: short, clear, keyword-smart, and human-friendly.

If your biz is full of visual magic (looking at you: interior designers, event planners, florists, beauty pros…)—you *need* to be using alt text to help people *and* Google find you.

Inside the post, I’m breaking down:
✨ What alt text actually is
✨ Why it’s essential for SEO + accessibility
✨ How to write it (with examples!)
✨ Where to add it—on your site, social, and more

Want to make your website and social content *both* scroll-stopping *and* searchable?
📩 DM me “ALT TEXT” and let’s give your visuals the visibility they deserve.

SEO strategy, website accessibility, lifestyle brand marketing, image optimization, content visibility, women-owned business tips, Charlotte small business SEO

✨ Your business is growing—but your website? Not so much.Maybe it still looks like it did when you first launched.Maybe ...
20/06/2025

✨ Your business is growing—but your website? Not so much.

Maybe it still looks like it did when you first launched.
Maybe it kind of works, but it’s not bringing in the right people (or any people at all).
Maybe it just doesn’t feel like you anymore.

If that sounds familiar, it might be time to call in some backup.

Here’s when it’s time to hire Simply Social Marketing:
🌱 When you're over relying on Instagram and Facebook to do all the heavy lifting
🌱 When you want your site to wow dream clients—even at 11 PM while you’re sleeping
🌱 When your current site screams 2015, and you’re ready for it to reflect who you are now
🌱 When your messaging just isn’t hitting, and you need words that speak directly to high-paying clients
🌱 When you’re scaling and need your website to act like a 24/7 lead machine

Sound like you? This isn’t just about aesthetics.
It’s about building a site (and SEO strategy) that shows off your brilliance and brings in clients while you’re out living your life—whether that’s on vacation, at a conference, or doing daycare pickup in leggings and dry shampoo (been there 😉).

I build websites that work. Ones that sound like you, look like you, and do the selling for you.

📩 DM me or comment “BOOK” to start planning your SEO strategy and website glow-up for 2025.

Let’s make your website your hardest working team member—no burnout, no guesswork, just results.

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