15/11/2025
*Sakichi Toyota* , the founder of Toyota, often used what he called the 🖐🏻 *“Five Whys”* rule. Whenever he faced confusion or a difficult decision, he would ask himself “why?”—five times in a row. By the fifth answer, the real truth always came out.
💁🏻♀️ Let’s say you suddenly decide you need a luxury coat.
1️⃣ *First “Why?” —* Why do I want this coat?
*Answer:* Because I want to impress people.
2️⃣ *Second “Why?” —* Why do I want to impress people?
*Answer:* Because I want them to notice me.
3️⃣ *Third “Why?” —* Why do I need people to notice me?
*Answer:* Because I feel insecure.
4️⃣ *Fourth “Why?” —* Why do I feel insecure?
*Answer:* Because I haven’t achieved what I want yet — I feel stuck.
5️⃣ *Fifth “Why?” —* Why haven’t I achieved what I want?
*Answer:* Because I’m doing something I don’t actually love.
💁🏻♀️ So tell me — what does that coat really have to do with it?
* said that the answer to the fifth why usually reveals the root cause — something deeper and often hidden from the surface.
