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Knox Management Consulting Management Consultant. Communications Expert. Learning & Development. Marketing & Social Media. Speaker

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Strategy is sexy.  But, Structure is almost always overlooked.Without structure, even the best strategy is just a well-d...
18/04/2025

Strategy is sexy. But, Structure is almost always overlooked.

Without structure, even the best strategy is just a well-designed fantasy.

This article from McKinsey nails something I’ve seen over and over in my work with midsize companies:

When transformation fails, it’s rarely because the vision was off—it’s because the operating model couldn’t carry the weight.

✅ Clear strategy
✅ Ambitious goals
🚫 Misaligned org structure
= Stalled momentum

Organizational Change Management isn’t about just managing resistance. It’s about designing the connective tissue that turns ambition into execution—from roles and decision-making authority to communication flow and accountability.

If your business is serious about growth, this is a must-read. The companies that crack the transformation code aren’t just bold—they’re aligned.

https://www.mckinsey.com/capabilities/transformation/our-insights/how-seven-steps-can-help-midsize-industrials-crack-the-transformation-code?hsid=43d7115a-8853-496f-bc14-3c48eb5873e5

In a challenging geopolitical and market environment, midsize industrial companies are under pressure to build resilience and scale. Seven transformation levers can help them reach their potential.

Your resume is a snapshot;Your LinkedIn is a Narrative.ARE YOU TELLING YOUR STORY on LinkedIn?🎯 A resume compresses you ...
15/04/2025

Your resume is a snapshot;
Your LinkedIn is a Narrative.
ARE YOU TELLING YOUR STORY on LinkedIn?
🎯 A resume compresses you into bullets; LinkedIn expands you into a story.
🎯 The About section, featured content, recommendations and activity feed give hiring managers and clients a deeper sense of your mindset, voice & values.
🎯 Your story is not just what you did. It’s also how you think and how you show up.
New Digital Validation Course Starts April 21: https://www.focuxedmarketing.com/digital-validation-TM

Our next Digital Validation Program (building social proof for your career) starts April 21, 2025 ➡️ Create social proof...
08/04/2025

Our next Digital Validation Program (building social proof for your career) starts April 21, 2025

➡️ Create social proof for your career
➡️ Position yourself as a Subject Matter Expert
➡️ Raise your professional visibility
➡️ Engage and post strategically and consistently

Learn More: https://www.focuxedmarketing.com/digital-validation-TM

Pssst – You Have A ProblemI really hate to be the one to tell you this, but you’ve got a BIG problem.  How you are showi...
31/03/2025

Pssst – You Have A Problem

I really hate to be the one to tell you this, but you’ve got a BIG problem. How you are showing up (or really not showing up) on LinkedIn is making you invisible. So you’re losing opportunities that you don’t even know about.

Here’s what’s happening: You’re being Googled or looked up on LinkedIn. By recruiters.
By hiring managers. By potential business partners. And what they find is either...
📉 Nothing.
📉 A ghost town of a LinkedIn profile.
📉 Or a partially completed, unimpressive version of you.

As a result, you’re being silently disqualified.

You Are Not Alone!

Most people do not realize they have a problem. They think, “I’m not looking for a job right now” or “My resume speaks for itself.” But here’s the truth:
The worst time to network is when you need a job.

And when your LinkedIn profile is not fully optimized. That’s the digital equivalent of showing up to an interview in wrinkled clothes or mumbling your elevator pitch or sending out a resume with typos in it!

What You’re Missing

According to LinkedIn data, professionals with fully optimized profiles and regular activity are 40x more likely to receive opportunities.

I’ve lived this. Some of the largest and best projects, clients and jobs of my career came from people reaching out to me directly. Roles that weren’t posted. Partnerships that weren’t advertised. Speaking opportunities and consulting contracts that found me. All because my digital presence did the talking before I ever did.

The Fix
You don’t need to become an influencer. You don’t need to post every day. But you do need to stop neglecting your digital footprint.

That’s what my course, Digital Validation, is about.

I teach professionals, executives, sales teams, startups, non-profits and small businesses how to:
• Build a strong and consistent online presence
• Establish social proof for their career or businesses
• Share content that adds value—and attracts attention
• Stay top of mind without selling or bragging

You Have a Problem

And if you’re reading this and thinking, “This probably isn’t me,”— well, I hate to tell you – but it probably is.

Most people think they’re fine until they see what they could be doing.

Don’t let a weak digital footprint cost you your next big move.

The Ask

Let me help you fix it. Enrollment is open now for the next cohort of Digital Validation ™.
Spots are limited, and results aren’t optional. Because in today’s world, you will be Googled. The question is: are you visible?

https://www.focuxedmarketing.com/digital-validation-TM

From one of my students at SMU Cox School of Business:  https://www.linkedin.com/posts/brandontjones_smu-coxschool-smubu...
31/10/2024

From one of my students at SMU Cox School of Business:

https://www.linkedin.com/posts/brandontjones_smu-coxschool-smubusinessleadershipcenter-activity-7257587524099813379-e1QA?utm_source=share&utm_medium=member_desktop

"Tonight I attended Knox Keith Digital Validation seminar hosted by SMU’s Business Leadership Center(BLC). The presentation provided instruction to effectively improve our digital presence on LinkedIn.

The class walked through how to connect, communicate and create effective and compelling online content to help build and grow our business network.


"

Remember: = hashtag for your career and is more important than personal branding.

1 Week to Go!!! Transformational Training Program to Create Social Proof for YOUR Career by building a strong, consisten...
28/10/2024

1 Week to Go!!!

Transformational Training Program to Create Social Proof for YOUR Career by building a strong, consistent professional presence online.



Limited Space! Sign Up Now!!!

Classes Start November 4!!!

https://www.focuxedmarketing.com/DigitalValidation

Introducing Digital Validation™🚀 Forget personal branding – it’s time to talk Professional Branding! With Digital Valida...
27/10/2024

Introducing Digital Validation™

🚀 Forget personal branding – it’s time to talk Professional Branding!

With Digital Validation™, we’re building social proof for your career that gets you noticed. Headhunters, recruiters, and decision-makers look for credibility and depth, not just personality.

🔹 Digital Validation™ is about creating a consistent, impactful online presence that’s professionally driven. Think of it as building a reputation that speaks for you. 🌟

Want to start building your professional brand the right way?

👉 Read the blog: https://www.knoxkeith.com/2024/10/27/beyond-personal-branding-building-a-professional-brand-that-drives-your-career-forward-with-digital-validation/

👉 Sign up for the course to dive deeper: https://www.focuxedmarketing.com/DigitalValidation

What are you reading right now?    🚀 Book Recommendation: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy 📚Eve...
24/10/2024

What are you reading right now? 🚀 Book Recommendation: The Gap and The Gain by Dan Sullivan & Dr. Benjamin Hardy 📚

Every October is an inflection point for me. - A time to look back. A time to be grateful. A time to celebrate and appreciate. And, as luck would have it, Amy Porterfield happened to recommend a book in one of her programs or posts, called The Gap and The gain.

For me, this book reinforced my mindset on success and happiness. Instead of focusing on the gap between where I am and where I want to be or go, I make sure that from time to time I also measure progress by the gain—how far I've come. 💡 Game-changing!

🧠 Key Takeaways:
• Focus on progress, not perfection.
• Compare yourself to your past self, not others.
• The 'Gain' mindset leads to greater motivation and fulfillment.

💪 Why I Recommend It:
If you're an entrepreneur or leader, this is a must-read. It helps you focus on the wins, which drives future success.

⚡ Think About This:
What if you measured success by looking at how far you've come, instead of how far you still need to go?

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