09/26/2026
Learned about The One Percent | T1P® back in March when I joined their Burden challenge through a run club: 30 days to see who could run the most miles.
Somehow I won 😂 and I’ve basically been waiting ever since to see what they were building.
Fast forward to Friday and somehow I’m at their invitation-only brand launch with the only instructions being: wear all black and be ready to run and compete.
Had absolutely no idea what to expect lol.
We entered in waves, watched an intro video about why we were picked while someone was literally getting a tattoo in the room 😭 and I swear for a second it felt like I accidentally got selected for the Hunger Games.
Then we walked into the gym and it was SO COOL.
Half-mile run with silent disco headphones, deadlifts, wall balls, sandbags, echo bikes, fireman pushups… all for the debut of VOL 001: Beauty in the Burden.
Came home with a T1P runners hat, a goodie bag, and another reminder that running has somehow been taking me to some really cool places lately.
Congratulations T1P💙 such a cool way to finally introduce The One Percent to Vegas.