My Digital Radio (MYDRADIO) is an Internet based radio station whose idea was mooted over a considerable number of years. Its prime business interest is purely Africans and the rest of the world who feel like doing business in Africa. My Digital Radio (MYDRADIO) is a commercial English-medium entertainment, music, Information Technology, Talk Shows, Life & Style, Empowerment and information radio station targeted to an informed audience in the 15-45 age groups. The station identifies with its modern listeners by way of a target-oriented music mix. My Digital Radio (MYDRADIO) aims to satisfy listeners' needs in order to maintain majority market share through quality programming. As market leaders in the entertainment arena, My Digital Radio (MYDRADIO) sets the pace and trend for today's audience in Africa Internet radio. Apart from the music targeting, the station’s programming is predominantly personality driven, with the country's top presenters on-air. My Digital Radio (MYDRADIO) started transmitting on 27th September 2011. The members of staff have developed valuable experience in radio broadcasting and production expertise. The station has four main departments namely Marketing, News Room, Presenters (on-air staff) and Production. On a regular basis we recruit trainee journalists on attachment from the major institutes as part of our commitment to the community we broadcast to. HOURS OF BROADCAST
My Digital Radio (MYDRADIO) broadcasts around the clock – 24 hours a day – under the following schedules:
WEEK DAYS
Between 06:00 am and 6:00 pm, we run on four three hour shifts
Between 6:00 pm and 06:00 am, we run on three four hour shifts
WEEKENDS
From Friday 6:00 pm to Monday 06:00 am, we run four-hour shifts throughout. We have three news bulletins a day; the early morning news at 07:00 am, lunchtime news at 12:45 pm, and evening bulletin at 6:00 pm. TARGET AUDIENCE
Our target audience is: The working class, Residents at home, Motorists, Tourists Academics & students and the entire internet users. According to the Station’s recent research on its target audience survey the following age-group range and their listening capacity results show:
15 – 18 19%
19 – 29 33%
30 – 40 32%
41 – 50 13%
Above 50-2%
Our target audience is:
The working class
Residents at home
Motorists
Tourists
Academics & students
COVERAGE AREAS
From Lagos the commercial capital, our transmission covers the following areas:
All locations where the Internet network exist. These areas area densely populated with fast business under takings in manufacturing, hotel and tourism, sugar plantations, fisheries, cement manufacturing, agriculture, hydro electricity plants, chemical and fertilizer manufacturing plants.The above target audience is the constituency of interest to any business concern and advertiser
