The Dynamic Publisher

  • Home
  • The Dynamic Publisher

The Dynamic Publisher What is Dynamic Publishing? Dynamic publishing is your key to content marketing, customer engagement, and clear communications.

It enables content authors (marketers, copy writers, analysts, journalists, etc.) to create content once and deliver to across multiple channels. This process increases overall efficiencies, which in turn reduce costs, and drives revenue results back to the business. Dynamic Publishing allows you to reach you target audience at the right time in the right channel with the right message – the key to true customer engagement.

[Required Reading] DITA 101: Fundamentals for Authors and Managers by Ann Rockley, Charles Cooper, Steve Manning
11/07/2012

[Required Reading] DITA 101: Fundamentals for Authors and Managers by Ann Rockley, Charles Cooper, Steve Manning

Buy DITA 101 - Second Edition by Ann Rockley (Paperback) online at Lulu. Visit the Lulu Marketplace for product details, ratings, and reviews.

To publish content dynamically, especially data-centric content that needs to be visualized graphically, in ways that ar...
20/06/2012

To publish content dynamically, especially data-centric content that needs to be visualized graphically, in ways that are meaningful to readers, and that may need to feed into real-time dynamically-generated web-based documents like financial reports, it's important to understand as much as you can about data. The Data Journalism Handbook is a good place to start, regardless of whether you are a journalist or a writer, editor, illustrator or publishing specialist.

Using data to improve the news.

HTML5 is making headway in some circles, but Nick Blunden, Global Publisher of DIgital for The Economist says it's not t...
20/06/2012

HTML5 is making headway in some circles, but Nick Blunden, Global Publisher of DIgital for The Economist says it's not there yet. Apps that are iOS-specific offer more opportunity to create engaging content, he says. Over time, that should change, he adds, but until then, his publication isn't putting their eggs in the HTML5 basket.

Nick Blunden with Nick Blunden, Global Publisher of Digital for The Economist The Economist, while only a weekly publication, has surpassed a number of daily outlets in its reach. On

18/06/2012

In Search of a Simple Definition For Dynamic Publishing -- What do you think? Is this definition enough? Too much? Or just right?

A recent article on this blog, Scott Abel asked “What is dynamic publishing, anyway?” Scott quoted a definition from my most recent book “Managing Enterprise Content: A Unified Content Strategy” New Riders, 2012, another from JoAnn Hackos, and a third from Quark. All were good, but different. Scott ...

18/06/2012

Unified Content Strategy Jumpstart Workshop, July 25-26 in Santa Clara, CA http://conta.cc/MXsNzt

07/06/2012

With the help of "War and Peace" Mark Baker shows you just exactly what XML is really all about.

We all know that XML is a good thing. The pundits and the vendors all tell us so. XML opens up many possibilities for content. But exactly how (and why) it does so is not always made clear. Getting your content into XML is not, by itself, enough to deliver any or all of the things that are promised ...

07/06/2012

"So, how you overcome old school product catalog challenges? First, identify the common elements in the catalog copy and assist the catalog team in developing a standard. Overcoming allegiance to layout chaos means stressing the potential for cost cutting. The promise of faster turnaround and lower development costs can persuade even the most recalcitrant sales team of the benefits of standardized copy." - JoAnn Hackos on TheDynamicPublisher

As a technical information-development professional looking for opportunities to expand dynamic publishing to the enterprise, don’t overlook product sales catalogs. Product sales catalogs provide a great opportunity to demonstrate the value of single-sourcing content, integrating with purchasing dat...

06/06/2012

Silicon Valley Summer School: Content Modeling, DITA, FrameMaker, Oxygen & More http://conta.cc/LlL83S

05/06/2012

Dynamic Publishing: Recommended Resources From The Content Wrangler Community http://conta.cc/La7afp

Quark buys Pressrun digital magazine publishing system -- now things are starting to get interesting...
29/05/2012

Quark buys Pressrun digital magazine publishing system -- now things are starting to get interesting...

Quark has bought the app service behind titles such as the Metro newspaper, BBC Good Food and Stuff.

16/05/2012

Patrick Baker, VP Development and Professional Services, Stilo International explains how automated conversion work and why it matters when making the move to the Darwin Information Typing Architecture.

An unavoidable part of moving to the Darwin Information Typing Architecture (DITA), or any other structured authoring system, is converting your existing content into the new format. Most organizations that make the move to structured writing have to make the change while still continuing to meet th...

18/04/2012

Noz Urbina on dynamic content and it's ability to help built loyalty and satisfy customers.

It seems we’re the camels, and the market has no shortage of straw to pile on our backs. The solution can’t be “work harder”, because increases in communication budgets have not been proportionate to increasing demand on us. Because we can’t allocate additional resources to tackle these challenges,...

Address


Website

Alerts

Be the first to know and let us send you an email when The Dynamic Publisher posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

  • Want your business to be the top-listed Media Company?

Share