21/05/2024
THERE ISN'T RED IN THE PICTURE - Look Again!
The Hidden Power of Branding in Advertising
As an advertising professional, I was fascinated by an image of a Coca-Cola can made entirely of blue, white, and black pixels. Even without red, our brains perceive it as the iconic red can, illustrating branding's power in advertising.
🔹 Branding as Strategy. To me, branding means strategically presenting and positioning a brand. Coca-Cola has taken the leap at investing as high as .70 cents on every dollar the company generated gross for years.
🔹 Nail the Brand First. Before any ad campaign, establish a strong brand identity. Coca-Cola’s consistent branding creates a powerful emotional connection, making ads more impactful. Sure it has changed slightly through the years but the essence has not.
🔹 Consistency is Key. Consistent branding builds recognition, trust, and loyalty. Coca-Cola’s unwavering identity transcends visual cues, essential for successful advertising. Hence every dollar in ads is considered a massive investment.
Strong branding isn’t optional; it’s essential. Is your brand ready to make that kind of impact? Let’s work together to create lasting strategies.
