Carmitive, Reichenbachstraße 30 (2026)

02/10/2022

reminiscing about this floral camouflage & zooming out moment. 🧞‍♀️💜 haven’t posted in a while here but i just felt like sharing this because this memory reminds me of one key learnings to hold on to these days: self pressure and forcing things creates counter-pressure. ⁣
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💥 I guess we have all been there, in times when everything seems to be crashing down on you and you give it all you got to keep things going, it is often difficult to take the pressure off - but so worth it. ⁣
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✨ with this in mind, let's challenge ourselves to take a step back. let go the things that do not serve you and focus on what brings you one step closer to your goal. it's easier said than done, but if it helps: you are not the only one feeling like this. ⁣
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🚀 i guess it’s about finding a balance of commitment, hustle, joy and curiosity that keeps challenging you - while not letting you forget about your deepest motivation. ⁣

what’s your secrets sauce to keep up with challenging times? 🌚

outfit is rented via 💜 dress from & bag from
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17/08/2022

dream teams come true. 🫶🏽✨ beyond grateful for been all those learnings, memories as well as lots of ups and downs we have already made together. with the opening of the pop-up corner of at .store, we marked another milestone as an even a bigger motivation for everything to come! ⁣
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besides those opening flashback favorites, here’s to 3 lessons that have been key during the last months:⁣
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1. your team is your greatest unique value proposition 🙌🏽 whether you’re facing hard times or competitors trying to copy your brand - as long as the team stands together and everyone can fulfill their strengths, you will get through it and keep on staying true to your vision. ⁣
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2. keep on learning 👀 from surveys to research, from events or taking customer feedbacks seriously - never stop to be a sponge soaking up everything around you, diversifying your vision. 🕵🏼‍♀️⁣
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3. impact means collaboration 🌎 to build meaningful business in current times means to raise impact whenever possible while growing as a brand. and here’s the thing: together we are stonger. so it’s about finding the partners that follow the same values, mission and purpose. ⁣
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& one key ingredient should never be missing: enjoy the journey and make it fun. 💜 thank you to the best team for making this all happen. 🚀 ⁣
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photos:
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x x responsiblefashion x x x x x x x

17/07/2022

thank you Berlin, you were very, very good. 🦋🌞 the last weeks have been full of learnings, pitches, new experiences like building a pile of clothes at , great (panel) talks, precious team moments, some f**k-ups turned into lessons learned 🤓 and time for (new) amazing friendships.⁣
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the key learning uniting this 👉🏽 even though things may seem overwhelming, keeping your focus is key & we’re better together and raising awareness as well as fostering actual change only work through collaboration. 🌎

couldn’t look more forward to building up on amazing conversations - and projects that show the impact of the fashion industry through visualization.
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& guess what, at least one piece of each outfit is rented. 💜 ⁣
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20/06/2022

𝐧𝐨𝐭𝐡𝐧𝐡 𝐢𝐬 𝐪𝐮𝐢𝐭𝐞 𝐚𝐬 𝐢𝐭 𝐬𝐞𝐞𝐦𝐬. 🌚💙 do you mind to get to know this jacket? // advertisement // well, it’s actually a coat, consisting of three main parts you can mix and match or wear as individual pieces. ⁣
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before I will soon show you the full magic behind the 3in1 coat in a next post, here’s to 3 facts to know about 🪄 and they all fit into one design: ⁣
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🔎 transparency from the core: this is how we do, swipe for one of the most clear pricing overviews you’ll ever get from a brand. can we please make this a mandatory disclosure for all companies?⁣
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🌱 like a second skin: all materials are sourced and used along highest environmentally-friendly standards. ⁣
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🪡 rewear forever: on top of the durable materials, akjumii offers a tailored repair service for all products. ⁣
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what does your outfit tell you today? let’s see which stories come up – and whether you can top the endless styles of this magical jacket. 🙌🏽⁣
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x consciousfashion x x x x x x x

19/06/2022

𝐬𝐞𝐞 𝐢𝐭, 𝐥𝐨𝐯𝐞 𝐢𝐭, 𝐫𝐞𝐧𝐭 𝐢𝐭, 𝐫𝐞𝐩𝐞𝐚𝐭. 🙌🏼💜 some of the recent rented outfits, living the circular life as we love it.
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those outfits have brought me through several key moments of my personal as well as our company’s journey, definitely some breakdowns as well but most of all lots of learnings and great memories with friends. let’s call them: rented stories, ready to be continued by their next renters. ⁣🙌🏼

which one is your favorite? 🤓⁣
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23/04/2022

not buying new but still appreciating constant variation. it’s called renting. ☯️💜🔮 ⁣
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some outfit snaps in my rented looks from our time at - which is already some weeks ago, but looking back at those memories during motivates me even more to thrive change, to empower people to use fashion as a voice. 🧞‍♀️🙌🏽⁣

is one of those brands that shows how disrupting the industry can actually be creatively sophisticated. every design is totally unique - with twists you’d definitely wouldn’t expect. 👉🏽 the kind of pieces you just want to try on repeat, .💥
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x x x x x x ecofair x x x x x x

03/04/2022

mindful mix: old meets new, innovation meets tradition. 🐯 🌍 🧞‍♀️this look reflects the various approaches for circular fashion 👉🏽 82% of wasted textiles could be repaired, cleaned or reused. that’s a bunch looking at the clothes worth $460 billion are thrown away every single year.⁣ 🤯
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5 ideas to reuse, repurpose and rewear mindfully:⁣
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👯 try pieces from your friends or family 👉🏽 this sweater is from my mom)⁣
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👕 resort your wardrobe to rediscover 👉🏽 I found this jacket while detoxing my wardrobe at home ⁣
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🪡 bring torn clothes to a repairer ☝🏽 or learn to do repair stains yourself ⁣
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🌈 add in some innovation 👉🏽 I paired this pink sweater with trousers and boots from vegan leather ( & ) and a bag from repurposed leather that would have⁣
been throw away (.leather )⁣
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♻ share your clothes to extend their lifetime 👉🏽 you can rent a collection of my wardrobe on and I love to swap clothes with friends.⁣
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within one of the latest Academy sessions we were discussing our ideas and approaches for mindful reusing and i again realized how valuable it is to exchange ideas with each other. now over to you 💬 what are your ideas to reuse & re-love clothes?⁣
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x x x x x x x ecofair x nachhaltigemode x x x x x

06/02/2022

𝐢 𝐬𝐭𝐚𝐧𝐝 𝐮𝐩 & 𝐰𝐚𝐥𝐤 𝐟𝐨𝐫 👉🏽 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐭𝐡𝐞 𝐬𝐞𝐧𝐭𝐞𝐧𝐜𝐞. // advertisement // the brands of Copenhagen Fashion Week showed that it’s worth it to believe, to work and to stand up for change – and how to walk in it (not only on the catwalk). 🙌🏽💜♻️⁣
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to see 3 amazing examples, swipe for the looks of the three brands that were nominated for the sustainability award, all proofing how diverse, exciting and amazing fashion of today - and tomorrow - can be. ⁣⁣
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🌚 : a hamburg based brand that i especially appreciate - they are one of our partner brands on 📲 their elegant designs unite sophisticated and yet comfortable silhouettes with selected high quality fabrics. ⁣⁣
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🌚 : yes to this philosophy 🙋🏻‍♀️ “proof that great style and a sustainable mindset go hand in hand”. with their 100% transparent production process that contains no chemicals, the scandinavian brand combines minimalistic design with workwear details and turn heavy denim into lean silhouettes. ⁣⁣
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🌚 : Tobias Birk Nielsen shows that clothes are more than just a sellable products, but tools to communicate emotions 👀 and this is what he transports in his designs. the statement pieces often stand out by multi-functional features or are sometimes even dyed with creative techniques by hand - a brand to watch out for sure and the winner of this year’s zalando sustainability award. ⁣⁣
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💥 so now it’s time to stand up & walk for YOUR purpose. i do, to do everything i can to make sustainable fashion accessible 🙌🏽🙋🏻‍♀️ and feeling good in my outfits while doing so 🤓 here, i am wearing a dress and blazer from - they won the first sustainability award by last year. ⁣⁣
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26/12/2021

𝐬𝐞𝐞 𝐢𝐭, 𝐥𝐨𝐯𝐞 𝐢𝐭, 𝐫𝐞𝐧𝐭 𝐢𝐭. 🔮💜 sending happiest holiday wishes, pure gratitude & some nostalgic throwbacks to 4 key moments of 2021, always wearing rented outfits via . ⁣
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💕 barbie’s jumpsuit: at in september, connecting with amazing people and innovative concepts innovating the industry – learning one important lesson: give before you take. ⁣
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🎄 velvet dream: this years’s christmas eve look from , a new brand i discovered thanks to CLOTHESfriends – i absolutely fell in love with their silhouettes and the full responsibly minded philosophy. ⁣
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👯‍♀️ curdory fun with my dino in crime: our store opening in munich this summer in a dress i rented from cutie . our smiles say it all, i am just beyond grateful for everything this year has brought, taught and shared with us. ⁣
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🌞 flower girl with mommy: a beautiful summer evening at home - one of those many times i could recharge my batteries thanks to my amazing family. ps. my mom was wearing a rented dress and bag too 🥺💜⁣
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02/12/2021

𝐢 𝐜𝐡𝗼𝗼𝐬𝐞 𝐭𝗼 𝐫𝐞𝐮𝐬𝐞 𝐛𝐞𝐜𝐚𝐮𝐬𝐞... ♻️💜 complete the sentence in the comments. 👇🏽 advertisement // to me, reusing clothes is more than something that sets a statement – but actively thriving change while re-discovering and re-ENJOYING the crazy amount of garments which are already there. ⁣🙌🏽
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together with the academy, we broke down 3 facts that proof the impact of a circularity even more:⁣
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🌎 extending the live of clothes by just 9 extra months of use could reduce carbon, water and waste footprints by 20-30% each. ⁣
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🗑 73% of clothes lands up on landfills. ⁣
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😳 over the last 15 years, the clothing production has doubled whereas utilization has decreased by more than 30%.⁣
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to sum up: actively choosing to reuse can have a massive impact and may eventually increase the demand to produce less, set up new standards and invest in circularity innovation. 👀 this vintage blazer is from the pre-owned section and I love that i could extend the usage by rewearing, restyling it - and eventually renting it out on to continue the cycle! ⁣
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🙌🏽💚 now let’s share your motivation that makes you to choose to reuse. ⁣
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x x x x x x nachhaltigemode x x x x x

24/10/2021

5 facts about the colors in our clothes. 🎨⚡️// advertisement // textile dyeing is one of the most polluting aspects of the global fashion industry. however, those facts should not lead to disillusion – but motivate you to ask for change by supporting and wearing game-changers such as . 🌱 as consumers, we have such a huge potential to accelerate a radical shift, but it’s about KNOWING WHY first ☝🏼: ⁣
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1. 💦 along with finishing of our clothes (bleaching, softening etc.), dyeing is the most polluting and energy-intensive processes involved in the production.⁣
2. 💥 ever-changing color trends mean that more kinds of chemicals have to be used.⁣
3. ❗️typically, garment factories in big export countries like Bangladesh dump accumulated rests of color and unusable, chemical-laden wastewater into nearby rivers and lakes.⁣
4. 🌿 the polluted and toxic wastewater leads to a loss of biodiversity and can lead to illness, health or skin problems. ⁣
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✊🏾✊🏼🌎 let’s just do better: we are great together. by actively raising awareness we can prevent the fashion industry from becoming even dirtier. this means, our individual choices matter – on a personal and on a higher global level.⁣
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the t-shirt and jeans are made from organic cotton with no additional dyes. by wearing those jeans, I am saying goodbye to toxic colors, synthetic pesticides and toxic bleach. it’s our turn to be game-changers. 👋🏼 ⁣
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👀 p.s. if you spot more revolutionary pieces from and one really catches your heart while aligning with your values, i will be happy to add a 15% discount to your check out with this code: CARMITIVE_15⁣
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10/10/2021

𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐠𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 𝐢𝐧 𝐫𝐞𝐧𝐭𝐞𝐝 𝐨𝐮𝐭𝐟𝐢𝐭𝐬 ♻️ 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞? this next week marks a year after founding . 💜 it has been a rollercoaster time, i have been learning every day and i am incredibly grateful for all the people who are part of our journey. 🌚

🌈 𝐣𝐮𝐬𝐭 𝐚 𝐧𝐨𝐭𝐞: never have i thought that founding a start-up would be so challenging, rewarding and amazing at the same time. the last months have been intense and i was never tested on so many levels – but it has been the best time ever. having motivating, supporting and inspiring people around and growing with a team together with my partner in crime is what makes it all even more worth it. 🤍 once you know people love and appreciate what you do, you hold on to that vision even more.

so as a little motivation kick 💥 if you have that dream in mind. go for it. if you have people supporting you, treat them with kindness and gratitude. if you are afraid to take the final jump, take it, you won’t regret it.

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Carmitive

02/10/2022

17/08/2022

17/07/2022

20/06/2022

19/06/2022

23/04/2022

03/04/2022

06/02/2022

26/12/2021

02/12/2021

24/10/2021

10/10/2021

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