05/12/2022
Feeling the pressure to be ON this festive season? 🎄
Well the cool thing about being your own boss is, you get to make the rules.
Work when you want to. Create content when it best serves you. And take much needed breaks to spark your creativity when ever you want 💫
But the thing is, most of us feel pressured to be on 24/7 because you might miss “that one chance” to make a sale or book a client.
I thought the days of the hustle culture were coming to an end but over the last few weeks I’ve seen so many marketers say “you MUST be posting over the Christmas break or you’ll loose business”. Obviously this is paraphrased (they said it much more eloquently than that 😂)
Thing is, if you don’t want to post over Christmas… don’t.
Don’t feel the the pressure to just create more content for the sake of it. Stop adding to the noise and only create quality, relevant and important content for your audience.
Think about what your ideal client really needs from you over this time. Is it tips and how tos or is it silence? 🤫
If you’re dreading having to plan and schedule content over Christmas, take a step back and ask yourself “what value am I really providing at this time”.
Don’t just add to the noise.
📷 from our week away in Melbourne, exploring the city through our toddler’s eyes
