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The last few months we’ve seen huge leaps in the communications space...People who only ever referenced   in relation to...
20/05/2023

The last few months we’ve seen huge leaps in the communications space...

People who only ever referenced in relation to doomsday movie scenes (terminator RL coming at ya!), are now using large language models such as Chat GPT in their everyday lives.

These tools are changing the way that we live, work and engage with the information around us. If you’re not already using them, you will be soon, as advancements rapidly extend to all industries and areas.

I know we've seen lots of advancements and fads in recent years, but this wave of tech innovation is different. As I explain it to Kai (13) and Lyrik (10), we now have a (user friendly) version of Minecraft for real life...

Our thoughts and ideas can instantaneously be actioned with the help of these machines. With minimal prompting we can now do things such as:

👾Content Creation: Generate written content such as articles, blog posts, poetry, and stories. Generate imagery (images, video, presentations), only limited by your imagination and descriptions.

👾Digital Tutoring: Giving explanations and support on a wide range of subjects. Create tutors that output answers appropriate for different kids, ages, and subjects. With Kai, the question is no longer ‘what do you know?’, the question I pose to him now is ‘what don’t you know?, what don’t you understand?’.

👾Virtual Assistance: Providing information, scheduling tasks, and answering questions is now easy with AI. Calendar and email integrations are rapidly improving and soon, I believe Susannah Birch's theory of future individualised AI assistants for all, will be the norm.

👾Customer Service: Many businesses are using these tools for automated customer service. They can handle a variety of customer queries, provide troubleshooting steps, and direct customers to human operators when necessary. It’s not ‘typical’ chatbot stuff like we’ve come to know with FB message enquiry interactions (ie. click here to learn more, click here to view our address), it’s now conversational customer service that can adapt and respond based on far more complex interactions.

👾Translation and Language Learning: LLMs can be used for translating text between languages and for language learning, by providing practice conversations and explanations about language use.

👾Coding: You can receive help with coding problems by generating code snippets or explaining programming concepts. You can request the code to be written in particular languages, and you can troubleshoot it with two-way interaction.

👾Entertainment: It’s not all serious, there’s so much that can be done now for entertainment and creativity purposes, such as playing text-based games, generating jokes, or creating fictional stories. I’ve created chatbots that end every enquiry with a Dad Joke. I’m contemplating a conspiracy theory one (focused on AI overlord themes of course)

👾Brainstorming and Idea Generation: We now have amazing tools for brainstorming, offering new ideas or helping to develop existing ones. Writers block isn’t going to be a huge thing anymore, when we can simply rewrite or expand on concepts.

👾Research and Data Analysis: Summarising large documents, extracting key information, or even generating hypotheses based on given data can be done with ease now. You don’t have to trawl through excel sheets or spend ten minutes using ctrl+F to find the information you want.

Would you believe, this is just touching the service of what these models can do? And, in the grand scheme of all things AI, these are still considered BASIC generation tasks. I am both terrified and excited at the possibilities that these advancements offer us.

And I don’t know about you, but the rapid rate of adoption and innovation is moving too quickly for me to keep track of on my own.

These last few months I have relied on the clever people around me to keep me up to date, and as such, I have come to really value collaboration and community as I grapple with how this will change my work, and my world.

So, I thought it would be cool to start a community where we can stay abreast of issues and development, in a way that isn’t too ‘techy’ or confusing.

The Australian AI Group is where I’ve (VERY) recently started that community, and I thought I'd extend the invitation to anyone else interested.

Last week I gave an ‘Introduction to Chat GPT’ in my workplace that I’ll be reposting in the group later this week. It would be a good place to begin your AI learning journey if you don't know where to start.

Join the group here: https://bit.ly/AustralianAIGroup

Hey, I’m Em 👋🏽🌈💕Just popping in to introduce myself again! ⭐️Hello to all the beautiful people jumping over and liking m...
16/06/2020

Hey, I’m Em 👋🏽🌈💕

Just popping in to introduce myself again!

⭐️Hello to all the beautiful people jumping over and liking my page from Eat Digital! If you have any questions just holla! ⭐️

🐛 About Me 👇🏽
I live in Highfields, Queensland with my FIFO fiancé and three crazy boys (aged 10, 7, and 1). We have a border collie named Thor and a cat named Elmo (a rescue).

🎓 My Qualifications 👇🏽
I have bachelor of communications with double majors in journalism and public relations, a bachelor of social science with a major in development and minors in politics and international relations (among others), last year I became a Facebook marketing partner, and I have a heap of comms and stakeholder engagement experience across various industries.

🌾 My Experience 👇🏽
My career highlights so far have been managing an advertising hub in Northern QLD (radio station, magazine, community tvs, etc.) and leading the marketing efforts of one of Australia’s largest importers/distributors (brand rights such as Elvis Presley and clients such as the Nextra Group ).

💪🏽 What I do 👇🏽
I’m currently working at New Acland - a little mine out near Oakey QLD that has been in the media a lot lately (have a google if you don’t know our story). This FB page, Comchick Consulting, started before I began working fulltime and came about as a result of my independent marketing consulting (which I am taking a break from).

❤️ What I love 👇🏽
I love helping the little guys. You will often find me volunteering with one of the many NFP and social enterprise organisations I support all over Queensland or working alongside small businesses struggling to be heard.

Thanks for joining me - I’m really pleased to have you here.. 🤗

*Photo by the wonderful Vanessa at Sweetness Photography

14/06/2020

Hi friends,

Are you ready to learn Facebook Ads?

Just popping in to let you know that this month I have FINALLY come out of retirement *cough* being a workaholic *cough* to run a live Facebook Ads training via Zoom with the girls over at Eat Digital.com.au.

As many of you know, I have been unable to take on new clients for several months now so if you are interested in learning more about Facebook Ads I would encourage to come along for this rare group session.

This particular training will be focused on low budget/small business advertising and is only $49 to attend. If you're not sure if this training is right for you send me a message and we can have a chat :)

If you'd like to learn more about the event, visit the link below:
https://www.facebook.com/events/542825306598700/

Have a great day!! ###

PSA: Some amazing free marketing knowledge is currently being shared by the best in the business over at
30/10/2019

PSA: Some amazing free marketing knowledge is currently being shared by the best in the business over at

World’s first 24h online conference for in-house marketers. Maximise the return on marketing investments with the latest trends, insights and skills from the brightest marketing minds from Google, Microsoft, Canon, Walt Disney, CNBC, SAP, and many more. Join any time anywhere to receive a year’s...

15/10/2019

FUNDING AVAILABLE: how would you use $100,000 to celebrate Outback Queensland?

Outback communities and organisations can apply for funding to help host festivals, concerts, sporting events, cultural experiences and more — any special event that will give visitors even more reason to stay and play in our wondrous outback.

Visit www.qld.gov.au/outback for more information on this third round of the Queensland Government’s Year of Outback Tourism Events Program.

It is fantastic to see social enterprise grants becoming more popular in line with industry growth!"The Social Enterpris...
13/10/2019

It is fantastic to see social enterprise grants becoming more popular in line with industry growth!

"The Social Enterprise Grants Program will provide assistance between $5,000 to $50,000 to enable social enterprises to access professional advice and support in the critical early stages of establishing and growing their business, and to assist in testing ideas in the market or using technology to achieve their reach and mission."

For those of you unsure if you qualify, a social enterprise is deemed to be:
– led by an economic, social, cultural or environmental mission consistent with a public or community benefit
– trades to fulfil their mission and derive more than 50% of their income from trade and
– reinvest the majority of any profit/surplus into the fulfilment of their mission.

The Social Enterprise Grants Program will provide assistance between $5,000 to $50,000 to enable social enterprises to access professional advice and support in the critical early stages of establishing and growing their business, and to assist in testing ideas in the market or using technology to a...

10/10/2019

Keen to get into Instagram Stories? We collected 18 of the top marketers and brands who are doing rad things with the new social channel.

07/10/2019

This guide walks you through how to plan, preview, and schedule Instagram Stories ahead of time, so that you have everything ready to post.

02/10/2019

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often.

👋🏼 Just FYI
27/09/2019

👋🏼 Just FYI

💥 NEWSFLASH 💥 Facebook is officially starting to test hiding Like, Reaction and Video View counts on Facebook posts, first in Australia starting September 27th. 🤔

You can still see total counts on your own posts, but the number will be hidden from everyone else. Comment counts will still be displayed, as will the most common types of reactions along with names and faces. So, yes, technically, anyone could tap into the list of reactions and try to count up.

The goal is to make people feel more comfortable and carefree in expressing themselves. And, not to feel hung up on striving for more public-facing 'validating' social proof.

🔒 This is a limited test where counts are made private across Facebook. The company will gather feedback to understand whether this change will improve people’s experiences.

If the test improves people’s sense of well-being without lowering user engagement, it could expand to more countries or even roll out to everyone. (Although, no further tests are currently scheduled.)

[Instagram is currently testing hiding likes on posts in Canada, Ireland, Italy, Japan, Brazil, Australia, and New Zealand.]

See the full scoop on TechCrunch's post at:
https://techcrunch.com/2019/09/26/facebook-hides-likes/

👉🏻 Your thoughts? Thumbs up or thumbs down on hiding public-facing counts? 👍🏻👎🏻

Personally, I can see arguments for both sides. I rather like seeing like counts! 😁 But, I can definitely see the case for hiding all public facing counts due the impact on well being and how obsessive it can get for some folks.

Btw, I have definitely noticed already on both mobile and desktop videos on Facebook that it's become increasingly difficult to see total viewer count. Takes a bit more digging around now. 📺

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