“The aim of marketing is to make selling superfluous.”
— Peter F. Drucker (1973)
16/10/2025
“The consumer isn’t a moron, she is your wife.”
— David Ogilvy, Confessions of an Advertising Man (1963)
16/10/2025
Solopreneurs be like
15/10/2025
Know the difference.
11/10/2025
The secret to good advertising.
07/10/2025
Truth nuke.
06/10/2025
The power of iterative improvements
04/10/2025
“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”
— Claude C. Hopkins, Scientific Advertising (1923)
30/09/2025
“Give me a place to stand and a lever long enough, and I will move the world.”
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