Luca Leonardini

30/10/2024

"Don't chase money. Chase meaning."

Chasing success without purpose is a hollow victory.

Purpose matters more than profits. When work is aligned with values, success follows. Success is a natural consequence, the result, never the objective.

"After quitting, I discovered my partners were just as unhappy. We decided to start a new business that made a difference.
This time, we care deeply about our purpose. We grew 57,000% in 3 years and eventually sold the business for a billion dollars. But most importantly, I found purpose!"

26/10/2024

On Tuesday and Thursday, I went for a swim in open waters at lunchtime. 🏊‍♂️ 🏊‍♂️

The water, the peaceful world underwater, the beauty of the horizon, the sky, the sun, the birds, the clouds. It's such a gift to be immersed in nature! 🩵💙

While swimming, I feel in a new dimension. I have loved it since I was a teenager.

I could stay there forever, I feel relaxed, overwhelmed by hashtag for everything I can see around me and the hashtag in my body.

Swimming, like many other hashtag , is a way to reconnect with our inner joy and to be truly intentional.

Think about it: it would be impossible to dive into cold water without intention.

Intention gives the power to actions. Intention is deeply rooted in our very nature.

Yesterday was one of my shortest swims. I usually enjoy the experience from 1,2 Km in 30 to 2,5 Km in 60 minutes.

This season I swam for 46 Km, and if the wind and the weather are favorable, I want to get as close as possible to 60 Km by the end of the year.

I'll keep you posted on my progress. Let me know if you practice a sport that reconnects you with your inner joy. Share your experience in the comments below👇

23/10/2024

1️⃣ Purpose is all about mindset and intention. 🚀
(It has nothing to do with fancy words or magic motivational sentences.) 💥

2️⃣ Purpose brings optimism. It makes impossible dreams come true. 🎯

3️⃣ Purpose leads to a better future by its very nature. 💯

20/10/2024

TODAY IS THE DAY! 🎉

"The Pictorial Atlas of 101 Purpose Statements From Around the World" is now LIVE! 💥🚀

After two years of intensive research across 22 countries, countless conversations with global leaders, and months of creative collaboration, I'm thrilled to share this pioneering visual collection.

Why is this atlas different? Because it shows, rather than tells. 💯

Through 101 illustrated purpose statements, we're revolutionizing how organizations understand, articulate, and activate their reason to exist.

As Dr. Mark R. Hatch notes: "The breadth and depth of Luca's analysis make this book a must-read for leaders and strategists across all sectors."

Inside you'll discover:
1️⃣ Unique illustrations bringing 101 purpose statements to life

2️⃣ 11 thematic chapters for structured exploration

3️⃣ Global insights from companies transforming business

4️⃣ A practical framework for purpose activation

This atlas bridges individual purpose with organizational impact in a world craving meaning and direction. It's not just a book—it's a call to action, a catalyst for purpose-driven cultural transformation.

🔥 Get your copy here 👉 https://www.amazon.it/dp/B0DJBFSYHG

19/10/2024

1 Day to Launch! 💥🚀

The main driver behind the "Pictorial Atlas of 101 Purpose Statements from Around the World" was my realization that helping people visualize purpose opens a new chapter in organizational culture. 🎯

The atlas is designed:
👉 to allow exploration of 101 purpose statements at one's own pace
👉 to provide a structured approach with 11 thematic chapters and rankings
👉 to understand how purpose shapes organizational culture
👉 to build stronger links between individual and organizational purpose
👉 to help in crafting purpose for teams and individuals within the organization

Join me on the journey to navigate leaders and entrepreneurs to discover how purpose-driven cultures can future-proof their organizations. 💯

Preorder your copy today and be among the first to explore these insights!
Link in bio🔝
https://purpose-driven.academy/our-books

18/10/2024

2 Days to go! 🚀

What people are saying about the "Pictorial Atlas of 101 Purpose Statements from Around the World":

"These purpose statements are a testament to the human need for meaning, and that meaning has a qualitative and quantitative impact on the workplace. I hope these motivate you to think deeply about crafting purpose for you and your teams." — Jason Korman, CEO at Gapingvoid Culture Design Group 🔝

Join me on the journey to navigate leaders and entrepreneurs to discover how purpose-driven cultures can future-proof their organizations. 💯

👉 to https://purpose-driven.academy/our-books

21/08/2024

Esperienza unica e meravigliosa presso , il ristorante di Luca e Masha a (Lu), inserito da nella Top 50 dei migliori ristoranti vegani del mondo — per l’esattezza occupa la 12a posizione!

Rifletto su cosa distingua un ristorante (o un’azienda) qualsiasi dal suo concorrente al top del ranking mondiale di settore.

Quindi mi chiedo: cosa distingue un normale da uno ?

Partendo dall’esempio di Sementis, questi sono almeno otto spunti che mi vengono in mente:
1️⃣ Passione: dopo otto anni di attività (Luca e Masha) esprimono sempre il meglio di se attraverso ciò che fanno (100% !).
2️⃣ Coraggio e curiosità di sperimentare prendendo continuamente dei rischi.
3️⃣ Umiltà: Luca e Masha non si vantano del loro ranking (non leggi da nessuna parte “siamo tra i del settore”!) 😁
4️⃣ Creatività: abbonda in ogni piatto, sebbene le portate si presentino con discrezione.
5️⃣ Coerenza : i prodotti utilizzati in cucina sono stagionali e provengono dalla zona.
6️⃣ Brand experience: coerente dalla prenotazione, alla presentazione dei piatti, dalla degustazione alle informazioni pubblicate online. Nessun punto è lasciato al caso.
7️⃣ Team spirit: in quanti ristoranti ricordi di aver visto camerieri e personale di sala sorridersi e aiutarsi tra loro?
8️⃣ Infine il : cruelty free è un modo di vivere e lo senti perché si traduce in gentilezza spontanea e nei modi di fare di tutti.

Ringrazio Luca e Masha per gli spunti di riflessione offerti e naturalmente per la bellissima esperienza che consiglio vivamente di provare.

18/08/2024

Passione nuoto acque libere 🏊🏊🏊 stagione 2024
Negli ultimi 50 giorni ho nuotato 21Km in 20 sessioni. ❣️
Tanta voglia di continuare anche dopo l'estate. 💯🤩

09/01/2024

The Best Purpose on Week 84 🏆

This week's purpose is “Social Coding” from GitHub, the purpose-driven California-based AI-powered developer platform that allows developers to create, store, and manage their code.

GitHub was founded in 2008 and it has been a subsidiary of Microsoft since 2018.

The platform commonly used to host open-source software development projects reported having over 100 million registered developers which makes it the world's largest source code host.

08/01/2024

In un contesto globale sempre più imprevedibile, lo scopo dell'organizzazione - o ragione di esistere - è un fattore strategico e il fattore umano è di fatto il nuovo vantaggio competitivo.
Lo scopo è l'elemento indispensabile che completa la trasformazione digitale e la rende complementare alla trasformazione culturale. In breve: lo scopo fa da ponte tra la tecnologia e l'umanità.

Purpose bridges technology to humanity
In an increasingly unpredictable global context, the organization's purpose – or reason to exist – is a strategic issue, and the human factor is de facto the new competitive advantage.
Purpose is the indispensable element that completes the digital transformation and makes it complementary to cultural transformation. In short: purpose bridges technology to humanity.

16/11/2023

19/03/2023

😎👌