14/03/2024
In this episode of The Resilient Advisor Show, Jay Coulter interviews Kristin Andre, an expert in business development in the financial services industry. They discuss various aspects of philosophy and strategies around business development today. This includes her take on uniqueness, target markets, client acquisition strategies, digital marketing, client engagement, and client retention. Kristin also introduces the Advisor Academy, a program that helps financial advisors develop their business strategies. The key takeaway is to know your target market, find your unique value proposition, and engage and retain your clients through strategic and personalized approaches.
Learn about The Academy For Financial Advisors: http://www.Academyforfinancialadvisors.com
Chapters
00:00 Introduction and Background
01:57 Starting with Uniqueness and Target Market
04:11 Approaching Business Development
08:02 Client Acquisition Strategies
09:52 Digital Marketing in Client Acquisition
13:07 Introduction to the Advisor Academy
14:34 Client Engagement Strategies
19:43 Virtual Meetings and Relationship Building
20:49 Final Advice for Financial Advisors
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