
30/09/2025
When it comes to a thoroughgoing brand overhaul, picking the right CEO is make or break for restaurant chains, as recent examples across dining segments — Bob Wright at Potbelly, Lyle Tick at BJ’s and Brian Niccol at Starbucks — show, experts said.
From Starbucks’ Brian Niccol to BJ’s Lyle Tick and Potbelly’s Bob Wright, boards have made headway with executives that implemented strategic improvements to help sales and traffic.