Project: Wander

06/07/2011

For those that can get the most from them, the new iCloud APIs are a very powerful tool. I'm sure we will see some interesting new apps in the future

Laugh if you like, but I am super excited for Apple’s new iCloud, (read about it here) not just because I don’t trust hard drives as storage mediums (and I

30/06/2011

Google Plus is not what I expected. Nothing substantial for marketers, so far.

I won’t bore you with a full-on review of Google Plus – there are about a zillion out there already and climbing. Just some quick observations from my first

29/06/2011

A mobile strategy is a tricky thing. Some thoughts on how to pick a mobile platform for a travel brand.

According to this post from Tnooz.com, 19% of all hotel queries are from mobiles, but only 1% actually make bookings via their phone. I read this post a week

25/06/2011

99.99 percent sure I am right on this one! Hipmunk should be showing if flights have WiFi or not very soon :)

Woah, posting on the weekend!? I know, it’s not standard Project Wander operating procedure, but when Hipmunk hint at a new feature going live, I have to

23/06/2011

People say a lot of strange things - make sure you get the facts!

On Tuesday, I live blogged the inaugural Web In Travel Australia conference. It was a really solid conference, (expect a post on that shortly) but what

16/06/2011

New post on Project Wander - Are hotels holding back the rest of the travel industry by not giving customers free wifi? Hard to interact with customers when you can't connect with them.

I really do love getting the chance to talk to people from outside the travel industry about what we do, and the unique challenges we face as marketers.

15/06/2011

Really informative piece of research from Edelman on Gen Y - How they interact with brands and their online behaviour. I very much recommend having a read, even if this is not your target demographic

14/06/2011

I have two free tickets to the WIT Australia to give away, as long as you're willing to tweet! Did I mention they're free? :) Big thanks to Web In Travel

You read right! Thanks to the generous organizers of the renowned Web In Travel conference, I have two tickets to WIT Sydney and I’m going to GIVE THEM

09/06/2011

Some of my favorite travel product placements in movies, but there has to be a lot more than this - have any to add to the list?

Yesterday at the Mumbrella 360 conference there was some talk of product placement in films and it’s ability to influence purchase decisions. I had some

08/06/2011

On the Gen Y panel at Mumbrella 360, talking media consumption and social media habits! Thanks to Edelman for inviting me along.

07/06/2011

I thought I would throw this study out to all of you. You do have to surrender some details to gain access, but social seo doesn't come for free! Enjoy

Learn best practices to leverage your Facebook Social investment and drive SEO revenue.

25/05/2011

Turns out, Christchurch airport were using an Air NZ baggage truck, but they were testing their new terminal with donated baggage. Still, this seems like a waste, even though they claim the bags were too old to be used. You be the judge!

Air New Zealand is famous for their viral video hits, like this one. Their videos are well produced and feature local and sometimes international

25/05/2011

New Australian flight aggregator by Ian Cu***ng. Read all about it here!

Australian entrepreneur Ian Cu***ngs is at it again! It didn’t take long after selling travel question and answer site “Travellr.com” to World

18/05/2011

I'm really excited for WIT Sydney! Just like WIT in Singapore, but without the 9 hour flight :) See you all there

If you live in Australia, it can feel like you have to travel the globe to hit the top travel conferences. Don’t get me wrong, we have some great ones, like

25/04/2011

Looks as if Hipmunk may be gettin' in to the Android scene!

Hipmunk look ready to move to Android Timing (Kind of) coincides with Honeycomb release It looks like metasearch site Hipmunk.com will be expanding

11/04/2011

Google ads hotel prices to the main page! Travel searches show ads, Google places (With hotel rates) and more ads on the right - organic below the fold. Read more on ProjectWander.com

Many months ago I wrote a post about Google Places. You know Google places, the search engines content farm built on scraped reviews? Of course you

30/03/2011

I love a good case study! All likes do not have the same value, some may even be bad for biz. What do you think?

Last week I wrote on post on Tnooz.com about Wotif’s page and their rather guideline-skirting promotion. If you haven’t had a chance to read it,