Luxury Society

05/12/2023

The luxury industry is becoming increasingly polarised, with only 65 to 70 percent of brands expected to achieve a positive growth rate this year, according to the latest update from Bain & Co and Altagamma.

The luxury industry is becoming increasingly polarised, with only 65 to 70 percent of brands expected to achieve a positive growth rate this year.

04/12/2023

What ensures success for brands in the luxury market today? Is it millions of dollars in marketing? Social media prowess? Whatever the magic formula, as pressure continues to weigh down on the luxury industry, some brands will need to rethink their current strategies for the year ahead to keep pace with the changing tastes and preferences of today’s luxury consumers or risk losing them altogether.

What ensures success for brands in the luxury market today? Is it millions of dollars in marketing? Social media prowess? Superior design, distribution or pricing? Whatever the magic formula, as pressure continues to weigh down on the luxury industry, some brands will need to rethink their current s...

20/11/2023

Young digital natives will not only be early adopters of luxury e-commerce to fuel growth, but they will also alter the playbook of brands in this industry, such as the way of content marketing, said Chester Cheng, President at China’s leading digital retail service provider Buy Quickly at Luxury Society Keynote 2023.

E-commerce is without a doubt the most rapidly developing segment of the Chinese luxury market. Consumer expectations and perceptions of e-commerce channels have evolved far beyond simple transactions as the overall landscape has matured. Chester Cheng, President of Buy Quickly, discussed e-commerce...

18/10/2023

The landscape of social media has gone through some significant changes over the past few years: TikTok’s meteoric rise and X’s recent transformation have meant that brands have had to reassess their strategies and budget allocations. However, a new report from Launchmetrics and Lyst has found that Instagram remains the top platform for brand amplification.

The landscape of social media has gone through some significant changes over the past few years: TikTok’s meteoric rise and X’s recent transformation have meant that brands have had to reassess their strategies and budget allocations. However, a new report from Launchmetrics and Lyst has found t...

17/10/2023

Amongst all of the buzz of this season’s slew of fashion shows, one brand stood out effortlessly from the crowd: Prada. Why? Because the Italian fashion group has consistently focused on executing and evolving a singular brand vision of itself, says Luxury Society Columnist Susanna Nicoletti.

Amongst all of the buzz of this season’s slew of fashion shows, one brand stood out effortlessly: Prada. Why? Because the Italian fashion group has consistently focused on executing and evolving a singular brand vision of itself, says Luxury Society Columnist Susanna Nicoletti.

16/10/2023

Sustainability and conscious beauty are no longer buzzwords in beauty; they've become imperatives in the industry. What was a trend has transformed into an expectation, a given that echoes the growing environmental consciousness of the contemporary consumer. But can all brands master these changes? Luxury Society Columnist Chanella Buck dives in.

In the ever-evolving landscape of beauty, a seismic shift is underway. Sustainability and conscious beauty are no longer buzzwords; they've become imperatives in the discerning minds of beauty consumers. What was a trend has transformed into an expectation, a given that echoes the growing environmen...

13/10/2023

WeChat has evolved into a critical hub for brands to nurture and convert Chinese consumers, going far beyond being merely a communication channel. The all-new WeChat Luxury Index 2023 co-released by DLG and JINGdigital will shed light on the performance and latest trends of luxury brands on WeChat.

12/10/2023

HINE is on a new mission to shake up the world of cognac by attracting younger, experience-led consumers to its cognac brand, starting with a radically different brand expression and bold communications strategy that Thomas Vigouroux, Marketing & Communication Manager, believes will ensure its future success.

HINE is on a new mission to shake up the world of cognac by attracting younger, experience-led consumers to its cognac brand, starting with a radically different brand expression and bold communications strategy that Thomas Vigouroux, Marketing & Communication Manager, believes will ensure its futur...

28/09/2023

What matters more in luxury watchmaking today: authenticity or hype? In this new landscape filled with high-profile collaborations and big-budget marketing campaigns, does this kind of digital footprint secure long-term customer loyalty, or is there another path? Maximilian Schiefer, Head of Communication & Social Media at independent watchmaker Chronoswiss shares his thoughts.

What matters more in luxury watchmaking today: authenticity or hype? In this new landscape filled with high-profile collaborations and big-budget marketing campaigns, does this kind of digital footprint secure long-term customer loyalty, or is there another path? Maximilian Schiefer, Head of Communi...

25/09/2023

Luxury brands need to act as guardians of craftsmanship and provenance to communicate better with the new consumers of tomorrow, who are specifically looking for new codes of authenticity that are embedded in archival behaviours, says Fiona Harkin, Foresight Editor at The Future Laboratory.

22/09/2023

Hermès, Alexander McQueen, Ralph Lauren, and Stella McCartney are just some of the leading luxury brands that are partnering with innovative leather alternative companies as part of a growing shift towards more sustainable options offered to their customers. But are shoppers ready to buy them and can leather alternatives be produced at scale?

Hermès, Alexander McQueen, Ralph Lauren, and Stella McCartney are just some of the leading luxury brands that are partnering with innovative leather alternative companies as part of a growing shift towards more sustainable options offered to their customers. But are shoppers ready to buy them and c...

21/09/2023

Meaning, memory and emotion are essential to helping luxury brands achieve a deeper connection with their Extremely Important Customers through brand related events, which are becoming an increasingly important touch point for companies to master in luxury’s ever-evolving landscape, says Thomas Serrano, founder of bespoke events agency Exclamation Group.

Meaning, memory and emotion are the three essential ingredients to helping luxury brands achieve a deeper connection with their Extremely Important Customers through brand related events, which are becoming an increasingly important touch point for companies to master in luxury’s ever-evolving lan...

15/09/2023

India's transformation into a global luxury playground is not just theoretical; it's unfolding on the ground. Investments in stores, marketing initiatives, and activations illustrate the industry's belief in India's potential, says Abhay Gupta, Founder and CEO of Luxury Connect.

28/08/2023

In a rapidly evolving media landscape, Guerlain France Media Director Jérôme Grange shares his view on the industry, and how the luxury beauty brand is navigating this dynamic shift, through experimenting with new innovations like the metaverse, as well as still valuing more traditional channels like television.

Television still remains at the core of Guerlain’s media strategy, but digital is increasingly commanding more and more of its media spend, says Guerlain France Director of Media Jérôme Grange, who believes the significant shift in the media landscape means having to focus more on fragmented aud...

31/07/2023

Luxury brands are continuing to expand physically in China, how will their playbook change in the post-pandemic era?

The Chinese luxury market is showing no signs of slowing down. Luxury brands are continuing to expand physically in China, how will their playbook change in the post-pandemic era?

25/07/2023

The shocking departure last week of Gucci’s CEO Marco Bizzarri has left many questioning its future, which in the next few months will have to prove that the radical changes that its parent group Kering has embarked on will finally pay off and help rewrite yet another new chapter in its history, says Luxury Society Columnist Susanna Nicoletti.

The shocking departure last week of Gucci’s CEO Marco Bizzarri has left many questioning the future of the Italian fashion brand, which in the next few months will have to prove that the radical changes that its parent group Kering has embarked on will finally pay off and help rewrite yet another ...

19/07/2023

If fashion and accessories brands can branch out into other categories like home furnishings and watches, can the same be true for watch brands?

18/07/2023

Ever since China reopened its borders earlier this year, luxury brands have been anticipating the return of Chinese travellers. But before they set their hopes too high, they should be aware that post-pandemic, the Chinese consumer's motivations and expectations are not what they once were, says DLG's Jacques Roizen.

Ever since China reopened its borders earlier this year, luxury brands have been anticipating the return of Chinese travellers. But before they set their hopes too high, they should be aware that post-pandemic, the Chinese consumer's motivations and expectations are not what they once were.