10/09/2026
Engagement is such an important part of social media, yet it's one that often gets overlooked in favor of content, so I'm talking about it twice this week.
A lot of business owners find engagement challenging for various reasons. During my social media mastermind/brainstorming call last week (this is now a monthly event, let me know if you want info on how to join), I heard some reasons that I've definitely heard before.
"I get so distracted and lost in the scroll."
"I find it overwhelming and don't know where it makes sense to comment."
Let's address these things.
If you get distracted, it helps to be intentional. Plan to go into a certain number of FB Groups and spend a specific number of minutes in each group (say 5 minutes per group). Using the Forums app helps with this. On IG, plan to comment on a certain number of posts that use keywords or hashtags that you also use (the search bar can help you find these posts).
If you feel like you don't see many opportunities to comment about your services, I want you to rethink your engagement strategy a little bit. While it's always great to comment about your business when appropriate, engagement can also be about offering support and thoughtful comments. If what you have to say resonates, you never know when someone will check out your profile to learn more about you and your business.
If you're not sure where you should be engaging and how often you should spend given limited time and energy, The Social Growth Game Plan can help. It's a personalized social media plan that guides you toward the actions that will help you grow on social media in a way that works for you. You'll have a plan that provides the right balance of content and engagement for you, at this point in your journey. Comment or DM PLAN to learn more.