Sweetshop

03/06/2025

Loving the new work from director Parker Schmidt 🖤

02/06/2025

Meet Gemma Easton, the voice behind Piwakawaka, our favourite anxious little bird on Birds Eye View Season 2 💙
All episodes now streaming on TVNZ+ https://www.tvnz.co.nz/shows/birds-eye-view

29/05/2025

Thanks for the love shots! Read the full write-up here: https://magazine.shots.net/news/view/sbss-newest-member-really-goes-there

28/05/2025

Step inside the booth with Millen Baird and go behind the scenes of Birds Eye View Season 2.
Streaming now on TVNZ+
https://www.tvnz.co.nz/shows/birds-eye-view

27/05/2025

Stoked to share that 'Submerged' from Academy Award-winning director Edward Berger, with the team at TBWA\Media Arts Lab & Apple has been selected for the 24th Tribeca Film Festival in the ‘Games/Immersive’ category.

26/03/2025

Wondering how Tom Gould pulled off the seamless, rotating one-shot in his latest work? We took our friends at LBBonline behind the scenes with Tom, FCB New Zealand and NZ Transport Agency Waka Kotahi to unpack the making of the spot. It's a must-read! Check out the full article here: https://lbbonline.com/news/fcb-and-sweetshop-flipped-the-traditional-driving-psa-on-its-head-with-a-single-shot

19/03/2025

Our friends at Branding in Asia tapped the brilliant Penny Woo for some sage advice—because who better? And in true Penny style, she delivered. From her early days in the industry to leading the charge as EP of our Asia office, she shared some fantastic insights on the journey, the lessons, and what it really takes.

Take a peek at her words of wisdom here: https://www.brandinginasia.com/penny-woo-find-your-tribe-respect-and-treasure-them-and-hold-them-close-to-your-heart/

26/02/2025

Delivered with Tom Gould's signature craft and depth, his latest with Colenso BBDO for AMI Insurance is 🔥

Client: AMI Insurance
AMI Marketing Manager: Mel O’Leary
AMI Brand Lead: Liz Inglis
AMI Brand Specialist: Dan O'Leary

Agency: Colenso BBDO
CEO: Angela Watson
Chief Creative Officer: Simon Vicars
Senior Creatives: Simone Louis, Emily Joe, Julia Ferrier
Managing Partner: Posey Wall
Group Account Director: Renata Gordon
Business Director: Kimberley Clark
Project Director: Mike Bonner
Senior Brand & Experience Strategist: Lizzie Buckton
Director, Ops and Production: Charlotte Glennon
Integrated Producer: Ella Bilham

Production Company: The Sweetshop
Director: Tom Gould
Executive Producer: Ben Dailey
Producer: Annelise Yarrell
Director of Photography: Gin Loane
Production Designer: Bruce Everard
Casting - Auckland: Catch Casting
Casting - Hokianga: 322 Casting
Editor: Mariano Segedin
Grade: Matic Prusnik
Online: Stu Bedford

25/02/2025

Tom Gould’s latest with FCB Aotearoa, NZ for NZ Transport Agency Waka Kotahi pulls no punches.

Client: NZ Transport Agency Waka Kotahi
National Manager, Comms & Marketing: Lauren Cooke
Marketing and Content Manager: Emma Hartley
Principal Marketing Advisor: Phill Sherring
Senior Marketing Advisor: Ellie Trotter
Crash Expert: Mark Stables

Agency: FCB Aotearoa, NZ
Chief Creative Officer: Leisa Wall
Chief Creative Officer: Peter Vegas
Senior Copywriter: Tim Gavriel
Senior Art Director: Aaron Carbines
CEO FCB Wellington: Sean Keaney
Group Business Director: Daine Kingma
Account Director: Michaela Morrison
Account Manager: Freya Drawbridge
Head of Content: Amanda Langkilde

NZ Police
Senior Advisor, Partnerships & Engagement: Daniel Ralph
Manager, Operational Suppport (SME): Leah Everest
Sergeant, Road Policing Team: Sarah Hill
Constable, Kaitakawaenga Maori (Iwi Liaison Officer): Adrian Hubbard

FENZ
National Manager, Communications and Engagement (SME): Amanda Duncan
Senior Regional Advisor, Communications & Engagement: Meredith McGrath
Technical Advisor (SME): Tony Searle
Logistics Manager: Chris Delfos

Production Company: The Sweetshop
Director: Tom Gould
Executive Producer: Ben Dailey
Producer: Annelise Yarrell
DOP: Crighton Bone
Art Director: Neville Stevenson
Casting: Catch Casting
Editor: Mariano Segedin
Grade: Fergus Rotheram
Online: Stu Bedford
Music: Copra Recordings
Sound Design: Craig Matuschka, Liquid Studios

17/02/2025

Take a bow Edward Berger – Conclave just swept the BAFTAs. Best Film. Outstanding British Film. Best Adapted Screenplay. Best Editing. Shoutout to the team behind this incredible film.

11/02/2025

Known for crafting surreal, visually striking worlds—complete with talking dogs, rogue coffee machines, and next-level practical effects—MAMA have built a reputation for bold, absurdist comedy, and now they're bringing it to The Sweetshop. Read all about their signing on Shots here: 

The comedy directing duo signs for UK, Europe, Asia, Australia, and New Zealand representation.

10/02/2025

Buckle up... MAMA has arrived! Also known as Mark Potoka and Matt Starr Spicer, MAMA are obsessive about craft and fearless with comedy. We're stoked to have them on board. Welcome MAMA!
Explore their work here: https://thesweetshop.tv/directors/mama