Mindy Cook Visual Storyteller

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Mindy Cook Visual Storyteller

Video + design that draw your audience in and leave them asking for more.

06/11/2024

What problems do your customers face?

Do they know that you’re here to help them win? Do you demonstrate the expertise and experience they need to overcome those problems?

Take a 30,000 foot look at your marketing materials and ask yourself if you’re talking about problems that your customers feel deeply.

More on this and visual marketing mistakes that cost you money at mindycook.com/mistakes

04/11/2024

Take a deep look at your marketing and find both the greatest needs and the quickest wins that may not be obvious from the inside. With a Marketing Diagnostic + Roadmap, you get:

📍Expert guidance on the health of your marketing today

📍A fresh outside perspective on how to win in your market

📍 Know where to invest to get the most traction on your goals

📍 A strategic roadmap to know what to tackle first, second, and third to level up your marketing efforts

Stop wondering what you don’t know about your marketing plan and get the professional feedback you need to level up your marketing.

Schedule a free 20-minute discovery call at mindycook.com/diagnostic

01/11/2024

When you put your video on your website, there’s a good chance you’ll need a video hosting service to do so. The two I get asked about most often are YouTube and Vimeo.

Learn the pros and cons for each platform at mindycook.com/blog/youtube-vs-vimeo

30/10/2024

Doing your own video doesn’t have to be overwhelming and expensive. Click >> for more and get my FREE guide for leveling up your videos at mindycook.com/diyvideo.

28/10/2024

Brands often want to showcase everything that they offer upfront. But until you become well known for helping people achieve one specific thing, you shouldn’t try to be known for doing too many things.

💡 When starting out, focus on one simple thing your customers want and create your marketing around that message.

25/10/2024

Brand Guidelines like these help keep your look and feel consistent across all marketing platforms.

The ones pictured outline the brand tone, colors, fonts, appropriate logo use, and image guidelines.

How do you make sure all of your marketing materials look and feel like your brand?

23/10/2024

Story is your greatest marketing weapon, because it compels people to listen. Here’s your marketing storyline in a nutshell:

Your CUSTOMER 🧑 wants something and encounters a PROBLEM 🛑 preventing them from getting what they want.

At the peak of their despair, YOU🚶step into their lives, give them a PLAN📝 to solve their problem (buying your product) and call them to ACTION.💥

Their purchase helps them avoid FAILURE ⛈️ and get what they WANT. ☀️

Drop a 💯 if this is helpful!

21/10/2024

While I’m a big fan of hiring out work that’s not the critical stuff only you can do, there are times you need to DIY for a while. (Especially if you’re just starting out.) So, here’s a guide for those of you who are DIY-ing your graphic design but still want a professional look for your brand.

18/10/2024

Did you know that every relationship with a customer moves though the same 3 phases?

❓ Stage 1: Curiosity
How are you drawing your potential customer in? Tip: the only thing that makes a customer curious about you is if you have something that will help them survive and thrive.

💡 Stage 2: Enlightenment
After we've piqued a customer's curiosity, they want to learn more. When we enlighten our customers, we tell them HOW we can help them survive. Without this, a relationship will fizzle.

🤝 Stage 3: Commitment
A commitment translates to a purchase. Only after a customer has passed through stages 1 & 2 will they be willing to commit. Not before.

Someone will only put their money on the line (commit!) after you've made them curious and you've enlightened them. A lot of marketing campaigns ask for the commitment way too soon, and that leads to very few sales. If you ask for a commitment for the customer is ready, you come off as pushy and demanding. Take the time to go through all 3 stages instead!

16/10/2024

The Fairview House project was a ground-up creative process with a website agency colleague.

I provided art direction for a custom photoshoot featuring the many amenities of the luxury vacation getaway and mocked up a couple of website layout options for their team to choose from.

They then built the custom site to help guests book their perfect group getaway in Highlands, NC.

14/10/2024

Is direct mail dead? Swipe >>> to find out!

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