Anita Popat - Marketing for Introverts (2025)

01/08/2025

It’s nearly 3 months since I launched the Quiet Confidence podcast and I’m feeling so grateful for everyone who’s taking the time to send me their feedback 🙌🏽

Like everything, I went to it as an experiment to see if I’d enjoy talking to the mic in my lonesome. It somehow felt even more intimidating than standing on a stage because it’s in one person’s ears only!

But I also like the fact that it’s in one person’s ear only because I hope they come across as a casual convo between me and you.

At first I thought would anyone even listen?

(And I still get surprised when people tell me they’re listening when I seen them IRL)

The truth is you never know who you’re going to reach and getting feedback like this makes it all worthwhile.

What started out as an experiment to see “if I’d like it”, has now become a non negotiable and also enjoyable part of my week…this introvert loves sharing her thoughts with the mic (not something I thought I’d say but here we are).

And that’s how marketing should feel…start as an experiment and carry on if you enjoy it 😉

If you’re a listener - I would really appreciate a rate/review wherever you listen so I can reach even more people to embrace their quiet confidence to make a loud impact.

If you haven’t listened yet:

🖇️ https://anitapopat.com/quietconfidence/

31/07/2025

"LinkedIn feels too corporate"

"My profile is just a boring CV"

"I don't want to shout from the rooftops"

I hear you!

And if you're already on LinkedIn but want to make your profile work harder for you -this episode is for you too.

I'll show you how to create a LinkedIn presence that feels authentically YOU while attracting dream clients.

🎧 New episode: LinkedIn profile optimization for introverted service providers: Top to Bottom

Listen here: https://anitapopat.com/podcast/ep-12-linkedin-profile-optimization-for-introverted-service-providers-top-to-bottom/

16/07/2025

I've audited hundreds of profiles and this is the biggest mistake I see.

So many talented people with so much to offer, but their profiles don't answer the one question that actually matters:

"𝗜𝘀 𝘁𝗵𝗶𝘀 𝗽𝗲𝗿𝘀𝗼𝗻 𝗳𝗼𝗿 𝗺𝗲?"

Your profile isn't a CV.
It's a three-second audition for your ideal client's attention.

And if they can't quickly see themselves in what you're sharing, they're gone.

The good news? Once you know what to look for, this becomes so much easier to fix.

I break down exactly how in this week's podcast episode (🖇 in comments)

💙 And if you want my expert eyes on your profile, I'm offering listeners a video profile audit for £47 (usually £175).

DM me PROFILE AUDIT if you'd like one.

09/07/2025

The people who need to hear your message aren’t bored of it.

They might be getting ready to finally act on it.

But there’s a difference between memorable repetition and sounding like a broken record that no one wants to listen to.

Episode 9 of Quiet Confidence is out now and I’m sharing exactly how to say the same thing in ways that feel fresh and authentic - without constantly having to come up with brand new ideas from scratch.

We’re talking about:

✨ How many times someone needs to see you before they’re ready to work with you (it’s gone up)

✨ How to serve different types of learners with the same core message

✨ Five practical ways to share one message without feeling repetitive

✨ Why this approach actually protects your energy as an introvert

This is especially important for us introverts who tend to overthink every piece of content and end up sitting on our message instead of sharing it.

🎧 Listen to episode 9: Saying the same thing without sounding like a broken record on your fave podcast app and let me know what you think!

03/07/2025

Feel like your content isn’t landing even when you’re doing all the right things?

In this episode, I’m talking about the quiet cost of keeping your message too broad and what shifts when you start writing to the one person who’s been waiting to feel seen in your words.

We’ll explore how to move beyond surface-level content, tap into the thoughts your sweet spot client hasn’t said out loud yet, and finally create a connection that leads to conversions.

This is where your content starts to carry real weight and feels so much easier to create.

Search for QUIET CONFIDENCE wherever you listen - I’d love to know your main takeaway 😊

01/07/2025

I’m LOVING the work I get to do at the moment because it’s all so varied - yet still the same.

The common thread is wanting to get to a marketing message and rhythm that oozes you (but also attracts the right clients).

✨ Sometimes that involves looking at your Guiding Trio to figure out what makes you unique from a sea of others doing the same thing as you.

✨ Sometimes it’s about getting super clear on your absolute dream boat client and creating content just for them.

✨ Sometimes I’ll help you refine your offers if they don’t fit the above - even though it’s not strictly part of the programme - if that’s what’s needed I’ll help you.

So if you’re looking for a space and support that matches your pace, I’ve got space for 3 months of 1:1 work inside Silent Storm.

Yes we’ll work on your marketing strategy - a lot of the work is about figuring out what makes you unique and how we translate that into content that speaks to your dream client.

But more importantly, we figure out what your unique marketing rhythm looks like so that you’re excited to show up as the expert you are.

I’m in the weeds with you for 3 months to celebrate your aha moments, give you the pep talks and give you the space to be you.

I’ve got so much experience within marketing but also other areas of the business so if i’m being honest it’s often a mix of holding space for wobbles, pep talks, working on stuff together and cheering you on…and if you know me you’ll know I don’t gatekeep - I LOVE it.

Now’s the perfect time to get your marketing ducks in a row before the back to school September rush.

I’ve got 2 spaces available this month.
Let’s chat if you want one.

26/06/2025

🎙️Episode 7: The behind-the-scenes work that makes marketing work (without posting every day)out now!

I’m breaking down three simple pillars that will make your marketing strategy feel easier and more intentional.

I’m talking about the Trust Bridge that moves someone from stranger to ready-to-work-with-you, and the North Star Message that clarifies what you stand for.

When these pieces are clear, everything else flows naturally, and you’ll start attracting the right people, who are a joy to work with.

Tune in and discover the foundations that will help you find your marketing rhythm.

DM me over here to get on the waitlists for
The Message Lab (Audio experience)
& The Content Mixtape (Mini Course) mentioned in the episode- both coming soon 🎉

Search for QUIET CONFIDENCE wherever you listen or head to my bio to listen.

As always I appreciate you listening - let me know your main takeaways from this one!

24/06/2025

Some days I post without thinking twice.

Other days, it takes me an hour to say one thing that actually feels like me.

This is for the second kind of day.

Because it’s easy to think we’re behind when we’re quiet.

Easy to feel irrelevant when we’re not showing up on schedule.

Easy to forget that resonance doesn’t come from repetition - it comes from realness.

So if you’ve been waiting for the right words,
the right energy, the right moment to share something that means something - let this be your reminder:

You don’t need to be everywhere.
You just need to mean it when you’re here.

That’s what Quiet Confidence sounds like x

Drop a 💙 in the comments and share if you’re with me 🙌🏽

19/06/2025

So I decided to take the plunge and attend Atomicon solo this year (after all the FOMO from seeing everyone there last year 😅)

In this episode I’m walking you through my top moments from the 3-day conference, from hot choc chats to an epic an amount of peopling.

I'm also sharing what I'd do differently next time to make the most of being in the room.

Listen in to help you decide if attending a huge event like this is right for you.

Head to my bio to listen.

And if it convinces you to go there’s currently 70% off tickets until Friday - also in my bio ☺️

16/06/2025

When I’ve spoken to people about coming to Content Bank - I’ve heard “I hate having my photo taken” sooo many times!

…but that’s the whole point of us doing this.

So you can have all your photos, b-roll videos and content pillars done in a few hours so you don’t have to worry about them for a while.

I’m not just saying this.

I’m speaking from first hand experience of having my pics taken by at the space we’re hosting Content Bank.

Matt has a playful but purposeful energy when he works which puts you at ease and Helen (.k.curatedspace) has curated a beautiful studio space that’s versatile enough to create a range of looks to suit your brand.

If you’re not posting pics because you have old photos that no longer look like you, but haven’t taken new ones because “you don’t like taking pictures”

I say this with love - come on - do it for your business.

We’ll be there to cheer you on 🎉

There’s still space to join us this Wednesday morning. DM me CONTENT BANK if you’re in.

14/06/2025

Are your brand images and content strategy giving off “old you” vibes?

If you’re still using a pic (or selfie) from 2020 to represent your business then this one’s for you.

You’ve evolved, your business has evolved - your photos and content need to match that too.

Matt Glover Photography and I are teaming up to host another fun and chilled day to build your content bank at the ever so versatile H.K curated space in Leicester on Wednesday 18th June 9am - 1pm.

You’ll leave with:

📷 A mini shoot and a bank of branded photos from Matt Glover Brand Photographer

🎞️ A bank of short videos (B-roll) to use over here and for Reels.

🗓️ Training on how to create strategic and never-ending content ideas with my P Squared Content Framework.

We have 3 spaces available for £395 per person.

Send Matt Glover or myself a DM for more info or to join.

(We keep the group small intentionally so you can get the most out of the day)

05/06/2025

I don’t know if it’s the halfway-through-the-year thing, or just the general internet energy, but lately, I’ve heard so many conversations with people asking:

“Am I doing enough?”
“Should I be further along?”
“Do I need to be on that new platform, doing that thing everyone’s doing?”

And I’d been feeling that low hum of pressure too.

But this past month, I’ve been checking in with myself a lot more.

Asking:
Do I actually want this?
Or am I just doing it because I feel like I should?

Honestly… most of the time, it’s the latter.

So I’ve decided to do things differently.

More play. More spaciousness.
More trust in the way I like to show up.

It’s also why I’m really enjoying recording my podcast episodes to build an evergreen bank of content that feels aligned.

Stuff that doesn’t just say “do more”, but “here’s a gentler, truer way to lead.”

🎧 This week’s episode is called:
“Why Purpose is the secret fuel for Introverts.”

It’s a reminder that you don’t need a big mission or flashy message.

Just something that means something to you - enough to keep you going (especially on the days when it all feels a bit much).

Search for “Quiet Confidence” wherever you listen or head to my bio to listen on Spotify.

Anita Popat - Marketing for Introverts