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Content Marketing Institute Advancing the practice of content marketing through education, training, news and events.

Most marketers already plan their content to work in all browsers and on all devices, but it can still be inaccessible o...
04/12/2019
A Practical Guide to Content Accessibility - Content Marketing Institute

Most marketers already plan their content to work in all browsers and on all devices, but it can still be inaccessible or frustrating to a significant section of the audience. Is your content leaving people behind?

Does your content leave some of your audience behind? Providing the best content experience for everyone means meeting current accessibility standards.

Marketing with content is not the same thing as content marketing, says Michael Brenner.
03/12/2019
Content Is NOT the Same as Content Marketing

Marketing with content is not the same thing as content marketing, says Michael Brenner.

Marketing with content is NOT the same thing as content marketing. Learn the difference and eight steps to content marketing – Content Marketing Institute

29/11/2019
Weekly Wrap: Episode 47

Today, Robert Rose is thinking about how viewing the world (and work) through a lens of gratitude changes everything.

🎧 Hear about his favorite interviews, rare good news, and more to be thankful for in this episode of the Weekly Wrap: http://cmi.media/episode47

A happy heart is a grateful heart. 🧡 From our family to yours, Happy Thanksgiving!
28/11/2019

A happy heart is a grateful heart. 🧡 From our family to yours, Happy Thanksgiving!

Ready for a one-day, hands-on workshop just for content marketers? Then join Robert Rose for our exclusive Master Class ...
27/11/2019

Ready for a one-day, hands-on workshop just for content marketers? Then join Robert Rose for our exclusive Master Class in New York City.

Details: http://cmi.media/orz0

Great content strategy is all about taking the guesswork out of execution.
26/11/2019
Must-Have Checklist to Creating Valuable Content

Great content strategy is all about taking the guesswork out of execution.

Get all the details straight and put everybody working on the same page with this Creating Valuable Content™ checklist – Content Marketing Institute

⌚️ Time moves fast. 💻 Technology moves faster. You'll want to snag your ContentTECH Summit ticket before these low rates...
25/11/2019

⌚️ Time moves fast. 💻 Technology moves faster. You'll want to snag your ContentTECH Summit ticket before these low rates pass you by! 💨

Save up to $600 when you buy your All-Access Pass now.

Learn more: http://cmi.media/2dkl

BERT helps Google understand language more like a human and less like a robot. And that's a very, very good thing for co...
25/11/2019
The Top 7 Things You Must Know About Google's BERT Update

BERT helps Google understand language more like a human and less like a robot. And that's a very, very good thing for content marketers.

Discover the seven most important takeaways from Google’s BERT update for content marketers – Content Marketing Institute

As Instagram does away with 'likes,' it's not time to panic. But you should be asking asking yourself: "Will my brand's ...
23/11/2019
Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway)

As Instagram does away with 'likes,' it's not time to panic. But you should be asking asking yourself: "Will my brand's social media strategy still thrive?"

Instagram is getting rid of public-facing "like" counts. Here’s what you should be doing in response – Content Marketing Institute

22/11/2019
Weekly Wrap: Episode 46

Why is Scott Monty focusing on history and literature to help businesses? On this episode of the Weekly Wrap, he chats with Robert Rose about what the classics can teach us about virtuous leadership.

🎙 Listen to the complete podcast: http://cmi.media/episode46

2020 marks Content Marketing World's 10th year. We're thrilled to be included on this list. 🗣 Psssst, we'll let you in o...
22/11/2019
12 Marketing Conferences to Attend in 2020 - HawkSEM

2020 marks Content Marketing World's 10th year. We're thrilled to be included on this list.

🗣 Psssst, we'll let you in on a little secret. Registration opens in 10 days. That means the lowest possible conference prices will be available - but for a limited time only. Be sure to get in on these rates!

Here are the country's top marketing conferences happening in 2020 — with a variety of cities, sizes, and themes, there's sure to be one just right for you.

Enrollment for Content Marketing University is now open!30+ hours of content ⏰Ancillary content from top industry leader...
22/11/2019

Enrollment for Content Marketing University is now open!

30+ hours of content ⏰

Ancillary content from top industry leaders 🤓

12-month access to all courses 📅

Read more: http://cmi.media/2019cmiu

Learn the simple secrets of Google Search Console to improve:💥 Page performance💥 Existing content💥 Meta descriptions
20/11/2019
How to Use Google Search Console to Increase Traffic to Your Site

Learn the simple secrets of Google Search Console to improve:

💥 Page performance
💥 Existing content
💥 Meta descriptions

Learn the simple secrets of Google Search Console to improve page performance, existing content, and meta descriptions – Content Marketing Institute

16/11/2019
Weekly Wrap: Episode 45

MarketingProfs' Ann Handley talks with Robert Rose about slow marketing – the idea that we don’t need more content, we need to “do less and obsess.”

🎧 Listen to the complete interview on the Weekly Wrap podcast. http://cmi.media/episode45

Need to make end-of-year budget decisions? Don't forget to include ContentTECH Summit on your list.When: April 20-23, 20...
15/11/2019

Need to make end-of-year budget decisions? Don't forget to include ContentTECH Summit on your list.

When: April 20-23, 2020
Where: San Diego, CA
Learn more: http://cmi.media/2dkl

14/11/2019
Nicole Jolly - CMWorld Chatter 2019

I’m always looking for wow factors and things that people don’t know about their food, and particularly that will help guide them as consumers. - How Does It Grow?'s Nicole Jolly

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again.
12/11/2019
Analyze 6 Elements to Land Better Conversion Rates

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again.

Don’t make a guess, even an educated guess, what will prompt landing-page visitors to convert. Evaluate these six elements – Content Marketing Institute

09/11/2019
Weekly Wrap: Episode 44

The internet continues to change, and Brad Berens tracks how those changes evolve in a dynamic way. Robert Rose chats with the futurist/digital strategist on how to think exponentially.

🎙 Listen to the complete interview on the Weekly Wrap podcast. 👉 http://cmi.media/episode44

We've always wanted to share the excitement a good book can bring. 📕 That's why we can't wait for today's virtual discus...
07/11/2019

We've always wanted to share the excitement a good book can bring. 📕 That's why we can't wait for today's virtual discussion with Mark Schaefer.

Host Jeremy Bednarski will lead our Book Club on Slack. Feel free to join!

Not yet a member of the CMWorld workspace? Let us know.

🆕 Work in manufacturing? We just released our 2020 research report. What do you think of our latest findings?
06/11/2019
What's Happening in Manufacturing Content Marketing [New Research]

🆕 Work in manufacturing? We just released our 2020 research report. What do you think of our latest findings?

Find out what industry marketers are doing & planning in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends –Content Marketing Institute

🤔 Do you think your terms of service let you use your audience’s personal data any way you want?❓ What about data acquir...
05/11/2019
Ethical Marketing: Are You Crossing the Line?

🤔 Do you think your terms of service let you use your audience’s personal data any way you want?

❓ What about data acquired from third-party sources?

If you don’t start from an ethical foundation, you may be headed for trouble.

Learn why your brand needs an ethical foundation for its marketing practices around personal data – Content Marketing Institute

04/11/2019
ContentTECH Summit 2020

🤓 Are you a marketing pro wanting to leverage technology in your strategy?
⚡️ Looking for an event that will impact your career?
🔨 Need tools to position your brand for success?

Then ContentTECH Summit is for you. Join us in San Diego, April 20-22.

Registration is now open. http://cmi.media/2dkl

01/11/2019
Weekly Wrap: Episode 43

Hey content marketers, let's talk about the danger of losing spontaneity. Robert Rose chats with Kathy Klotz-Guest about how to promote a culture of experimentation in business.

🎧 Hear the complete interview. ➡️ http://cmi.media/episode43

Congratulations to Content Marketing Institute General Manager Stephanie Stahl, who was recognized this week as a FOLIO:...
01/11/2019

Congratulations to Content Marketing Institute General Manager Stephanie Stahl, who was recognized this week as a FOLIO: 100 honoree. We are proud to have her leading the CMI team!

Learn the simple secrets of Google Search Console to improve:💥 Page performance💥 Existing content💥 Meta descriptions
29/10/2019
How to Use Google Search Console to Increase Traffic to Your Site

Learn the simple secrets of Google Search Console to improve:

💥 Page performance
💥 Existing content
💥 Meta descriptions

Learn the simple secrets of Google Search Console to improve page performance, existing content, and meta descriptions – Content Marketing Institute

26/10/2019
Weekly Wrap: Episode 42

Creative agency leader Jonathan Kranz talks to Robert Rose about all things agencies, including how content is the key to real distinction. Hear the full interview on the latest episode of the Weekly Wrap.

🎙 http://cmi.media/episode42

JUST RELEASED!🆕 findings📊 tons of graphs and charts🗓 insights to help you plan for the coming year
22/10/2019
2020 B2B Content Marketing: What the Successful Do [New Research]

JUST RELEASED!

🆕 findings
📊 tons of graphs and charts
🗓 insights to help you plan for the coming year

2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Learn what’s working and what’s not.

21/10/2019
Kiley Peters - CMWorld Chatter 2019

Ask "why?" five to seven times until you really get to the answer...Base your strategy around real truths and that's when they start to resonate more. - Brainchild Studios's Kiley Peters.

18/10/2019
Weekly Wrap: Episode 41

Jesper Laursen believes native advertising done right holds great potential for getting your message to the right people, at the right time.⁣⁣

The founder of the Native Advertising Institute recently sat down with our Robert Rose. 🎧 Listen to the full interview on this episode of the Weekly Wrap. http://cmi.media/episode41

Having core benchmarks to measure against will give you a better understanding of how to launch or scale a successful em...
17/10/2019

Having core benchmarks to measure against will give you a better understanding of how to launch or scale a successful employee advocacy program.

Find out the top metrics, strategies, and benchmarks for your industry in Content VIP's PostBeyond's report, The Customer Benchmark Report on Employee Advocacy.

Get your free copy: http://cmi.media/postbeyond

20% of your audience may need assistance using the internet from either assistive technology or other people. Are you do...
17/10/2019
How to Structure Your Content to Make It Accessible

20% of your audience may need assistance using the internet from either assistive technology or other people. Are you doing all you can to help them easily consume your content?

Make your content easier to consume for your audience members who may have physical or cognitive difficulties with these tips – Content Marketing Institute

15/10/2019
Gini Dietrich - CMWorld Chatter 2019

We all think we have to do blog posts and podcasts and live streaming. We have to do all of this stuff, and it turns out we don't have to. We just have to do one thing really, really well. - Spin Sucks' Gini Dietrich

🎧 On this episode of the Weekly Wrap, Robert Rose talks on the heart of thought leadership and publishers who don’t have...
12/10/2019
Weekly Wrap: Are You the Most Interesting Voice in the Room?

🎧 On this episode of the Weekly Wrap, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He chats with Duct Tape Marketing's John Jantsch and points to an article to give your content heart and soul.

What are you listening to this weekend?

CMI’s Robert Rose talks about the heart of thought leadership, publishers who don’t get the subscriber game, and more – Content Marketing Institute

Too many brands produce content that lets down their readers. Here’s a fresh approach to change that.
10/10/2019
How to Stop Creating Content That Disappoints Your Audience

Too many brands produce content that lets down their readers. Here’s a fresh approach to change that.

Too many brands produce content that lets their readers down. Here’s a fresh approach to change that – Content Marketing Institute

Are you someone who:📚 Likes to read?👥 Wants to connect with other marketers?Then the #CMWorld book club is for you. Our ...
09/10/2019

Are you someone who:

📚 Likes to read?
👥 Wants to connect with other marketers?

Then the #CMWorld book club is for you. Our next selection is Marketing Rebellion.

We'll be joined by author Mark Schaefer. Our discussion will be led by Jeremy Bednarski.

Get all the details on our Slack workspace. ➡️ http://cmi.media/invitation

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