Si McMahon

Si McMahon Helping you and your brand succeed and grow! 🏆 Managing Director of Playfair 🎙️ Host of Content in Business Podcast

As my career reaches 25 years, I’ve now covered huge range of business sectors, sizes, audiences, and teams. Regardless of the area, I always bring a passion to help, support and deliver to a high level. This sees myself and my teams excel across a wide range of roles and projects. My intrinsic value is my ability to define a strategy for growth and success - based on analysis and experience – and

realise that strategy with excellence in creative and messaging ex*****on. I’ve embraced Stoicism in recent years, and the four virtues of courage, justice, temperance and wisdom have shaped me into a humble, patient and positive leader.

26/08/2024

While many leaders excel in favourable conditions, it is during challenging periods that their true capabilities are revealed. Success in tough situations distinguishes exceptional leaders from the rest.

What’s your strategy for overcoming obstacles?

24/08/2024

Comparing yourself to others too early can hinder your progress and lead to unnecessary frustration. It’s crucial to stay focused on your own journey and have confidence in the process.

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep32

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

21/08/2024

Don’t hesitate to set ambitious goals and pursue them with commitment. While the journey may be challenging, the potential rewards are substantial. It’s about transforming those big dreams into reality. How are you approaching your journey to make your vision a reality?

➡️NEW episode of the Content in Business Podcast is out now!
www.playfairmarketing.com/podcast/ep32

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

19/08/2024

Is your marketing strategy effectively supporting your sales efforts?

Marketing is crucial for making sales calls effective. It builds your reputation and sets expectations, so you're not starting from zero. With a solid marketing strategy, sales conversations become more focused and productive.

17/08/2024

A skilled salesperson adapts each pitch to the unique dynamics of the conversation—adjusting tone, pace, and every detail. It’s this personal connection that truly sets a sales experience apart and makes a significant difference in outcomes.

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep31

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

14/08/2024

This hands-on experience, with no shortcuts, offers invaluable insights into real market response and can fundamentally transform your business strategy. It’s a demanding approach, but the results can be enlightening and pivotal for reshaping your approach.

➡️NEW episode of the Content in Business Podcast is out now!
www.playfairmarketing.com/podcast/ep31

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

13/08/2024

Consistency in marketing is key. You might see immediate results, but often, success takes time. Establish a solid strategy and stay the course, avoiding hasty decisions based on short-term outcomes.

Are you consistent with your marketing efforts?

12/08/2024

Being seen as a friendly and inclusive organisation isn’t about superficial gestures. It’s about real engagement and meaningful actions. What’s one step you're taking towards genuine inclusivity?

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep20

Follow me to stay up to date with new episodes.

10/08/2024

How do you determine your ideal customers? Striking the right balance can unlock successful partnerships and business growth! 🔍

➡️ Watch or listen to the full Content in Business Podcast episode:
www.playfairmarketing.com/podcast/ep30

Follow me to stay up to date with new episodes.

Produced by the Playfair team: https://www.playfairmarketing.com/

08/08/2024

Starting a B2B company?

Be prepared for longer customer acquisition times than you might expect. Economic challenges and more thorough decision-making processes can extend approval periods. Set ambitious goals but plan for flexibility.

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