Playa Vista Magazine

06/08/2025

Lenny Rosenberg knows his way around a bakery. While growing up in Plainview, Long Island, Rosenberg was surrounded by his father’s breads and baked goods, knowledge that he has since parlayed into New York Bagel & Deli with his wife, Adaeze Nwanonyiri. Read about it at https://playavistadirect.com/breaking-bread-new-bakery-reflects-owners-heritage.

📸: Chris Mortenson

01/08/2025

It is the prettiest place on Pacific Avenue between Washington and Venice boulevards in Venice. It’s also the only business on the long and narrow beachside strand. What used to be Sal’s Deli & Market and a vegan pop-up called XMarket is now home to the third LA location of Alana's Coffee and its cohabitator, The VB Grab & Go, which is the second spot for Chef D Brandon Walker’s The MV Grab and Go. Read at https://playavistadirect.com/2-businesses-1-space-alanas-coffee-roasters-the-vb-grab-go.

📸: Chris Mortenson

29/07/2025

Santa Monica writer, producer, cartoonist and podcast host Andy Cowan has built a career by working on various projects, including writing for shows such as “Cheers,” “Seinfeld,” “Third Rock from the Sun” and “The Merv Griffin Show.” His most recent project is “The Neurotic Vaccine,” for which he won the 2025 Quill Podcast Award for best comedy podcast. Read our interview at https://playavistadirect.com/a-neurotic-show-santa-monica-scribe-producer-wins-podcast-award.

📸: Chris Mortenson

24/07/2025

“The response has been amazing and overwhelming. When I first joined the team and met with Jeremy, I thought, this is a weird place to put a restaurant. It’s in the middle of the neighborhood. But I think it has filled a hole in this community.” Read about Beethoven Market at https://playavistadirect.com/cal-ital-community-hang-beethoven-market-keeps-its-name-but-changes-its-game.

📸: Chris Mortenson

11/07/2025

In the 1940s, a mid-century modern neighborhood called the Mar Vista Tract was popping up near Palms and Beethoven Boulevards. This very corner became the home of Beethoven Market, which operated for 75 years before shutting its doors.

Now, Beethoven Market is officially open for business after one of its customers, Jeremy Adler, a partner at Cobi’s restaurant in Santa Monica, acquired it and renovated the 1949 historic building.

More on this in our new Food & Drink Issue! Read and subscribe to our FREE digital edition at playavistadirect.com.

23/05/2025

Lifelong author and marketing specialist Cara Stevens returned to Playa Vista with her husband after the two spent years in New York. The empty nesters set back out for the seaside community in what Stevens describes as a “full circle.” Read at playavistadirect.com/full-circle-moment-cara-stevens-helps-to-spark-an-interest-in-writing.

08/05/2025

Whether kids are into theater, sports or crafts, there is a summer camp to keep every child entertained. Our new Summer Guide Issue features a sampling of what’s offered this year. Read and subscribe to our FREE digital edition at playavistadirect.com.

16/04/2025

Twin Teeth Orthodontics opened its doors two years ago, bringing a new level of expertise, efficiency and warmth to orthodontic care in Playa Vista. Read our feature at https://playavistadirect.com/twin-teeth-orthodontics-a-synergy-of-passion-precision-and-care.

14/02/2025

The Life Adjustment Team was created in response to a critical gap in mental health care, pioneering a groundbreaking community-based mobile outreach model of psychiatric rehabilitation.

Special to Playa Vista Magazine The Life Adjustment Team (LAT) was founded in 1977 by Pete Linnett in response to a critical gap in mental health care: the lack of effective discharge planning, structure, and support necessary for sustainable recovery. At the time, individuals transitioning from inp...

11/02/2025

Months ago, Theatre Palisades was preparing to kick off its 62nd season, celebrating 36 years in a beautiful building erected on member-donated land. Now the building, the Pierson Playhouse, is gone, burned downin the Palisades fire.

By Bridgette M. Redman Months ago, Theatre Palisades was preparing to kick off its 62nd season, celebrating 36 years in a beautiful building erected on member-donated land. They’d recently received two bequests that were going to fund needed renovations after water damage in last year’s storms. ...

06/02/2025

As Angelenos turn to governmental and community-based support in the wake of the wildfires, a local nonprofit provided an easily forgotten, but crucial, resource to the organizations collecting essential items and donations.

By Alicia Venter As Angelenos turn to governmental and community-based support in the wake of the wildfires burning their homes and businesses down, a local nonprofit provided an easily forgotten, but crucial, resource to the organizations collecting essential items and donations. The Grace and Wisd...

03/02/2025

PAINT:LAB’s doors are open to those who were displaced, so they can “shop” for toothbrushes, socks and other necessities.

By Christina Fuoco-Karasinski Los Angeles is known as the City of Angels. Throughout the wildfires, residents have proven this. Displaced herself, Ally Mathieu is giving back to the community by offering her Santa Monica studio, Paint:Lab, as a donation center. “Currently, I’m displaced from my ...