
18/02/2025
Bailador Technology Investments (ASX: BTI) has backed the AI-powered property investment platform PropHero with a $12.5 million stake, leading a $25 million Series A raise that signals serious ambitions for the fast-growing PropTech firm.
In a world where buying an investment property often involves drowning in spreadsheets, real estate agents, and conflicting advice from wellmeaning reIn a world where buying an investment property often involves drowning in spreadsheets, real estate agents, and conflicting advice from well-meaning relatives, PropHero aims to cut through the noise with artificial intelligence. And with a revenue growth rate north of 200% per year, investors seem to think it’s on to something.
Founded in 2021, PropHero is an AI-enabled platform that helps individuals find, buy, and manage investment properties—all without leaving their couch. By crunching data from over 100 sources, the platform delivers tailored property recommendations for a fixed fee, removing the usual opacity (and commission-driven bias) of traditional real estate advisory.
PropHero’s digital ecosystem extends beyond just finding the right property. The platform connects investors with a curated network of mortgage brokers, conveyancers, property managers, and renovation specialists—essentially a one-stop shop for buy-and-hold investors who don’t have the time (or patience) to wrangle the moving parts themselves.
Since its launch, the company has served over 2,000 customers across Australia, Spain, Indonesia, and Ireland, and has already racked up a run rate revenue exceeding $35 million. Not bad for a start-up barely out of its training wheels.
Bailador’s investment—alongside a star-studded roster of institutional backers including Fifth Wall, Samaipata, Opera Tech Ventures, AfterWork Ventures, and Jelix Ventures—is a bet on PropHero’s ability to scale globally.
Bailador co-founder and managing partner David Kirk sees it as a rare opportunity in a vast but outdated asset class.
"Property is a huge global asset class that has been underserved by digital transaction solutions. PropHero provides a world-leading solution for investors, demonstrated by very high growth, word-of-mouth customer acquisition, and a high proportion of customers returning to purchase multiple properties," Kirk said.
Bailador invests $12.5M in AI-driven PropHero, aiming to transform global property investment with cutting-edge technology and rapid growth.