So Pam Socials (2025)

18/06/2025

Not everyone wants to scale to 7 figures. (Like me 😄)

Not everyone wants a team of 10 and a calendar packed with launches. 🫣

Like this one particular client of mine, doesn’t want to do more. She wants to stay in her lane, do what she loves, and have someone beside her making sure her content reflects all the beauty happening in her business.

And that is more than okay, because guess what? It’s her business and I can simply come alongside her in the way she sees fit 🙂‍↕️👏🏼

That’s the power of hiring for support, not scale.

When you’re in the in-between, you don’t need pressure to grow faster.

You need peace. You need clarity. You need someone who gets your vision and makes it easier to show up for it.

That’s where I fit into the picture 😇

I have a social media management spot starting in September with your name written alllllll over it 🥰

06/06/2025

I’m in an ebb right now. Work is picking up, life feels full, and it’s exciting 🤩

This season is asking for more of me, but not in a hustle-y, over-caffeinated kind of way…

Side note: I’m actually quitting coffee for the summer and only having matcha or tea 👀 Anyway…

Being in the thick of it keeps reminding me of why I commit myself to the social media soft life because it honors the rhythm. 👏🏼

The ebb is where you stretch, learn, try new things, maybe even mess up a little. 😅

The flow is when you get to apply it all, breathe a bit deeper, and show up with more clarity ✨

On my stories I share how the soft life can support you with wherever you are, busy, slow, somewhere in between!

What part of the rhythm are you in right now? I’d genuinely love to know!!

29/05/2025

I’ll never forget this one client I started with three years ago 👀

She had over 10,000 followers but when I dug into the backend, guess what? 🫢 The majority were either bots… or people who were nowhere near her ideal client.

So I did what any good social media manager would do….

✔️Month by month, I deleted the bots. (Slowly, so IG wouldn’t throw a fit.)
✔️And we shifted her content to speak directly to her people. The ones she actually wanted to reach.

And you guessed it, her follower count dropped like a rock. And about six months in, she emailed me in a panic, “Pam… how can losing 3,000 followers be a good thing???” 😬

But here’s the thing I reminded her of then, and the thing I want to remind you of now:

This isn’t failure. This is filtering. 🙌🏼

You don’t need the room full of people who’ll never buy from you, never connect with you, and never even know what you do.

👉🏼You need the handful of people in the corner of the room quietly nodding their heads at your content, thinking, “She gets me.”

And now 2.5 years later, we’ve replaced those 3,000 anti-followers with REAL people:

😍She gets 5–10 genuine inquiries a month.
😍She’s booked out for the year.
😍And her content is still doing exactly what we intended it to do: connect.

So if you’re watching the unfollows and thinking something’s gone wrong, pause.

Zoom out. And remember, the goal is never to speak louder. It’s to speak clearer.

My go to recs to help you do this are on slide 3🤭

20/05/2025

The “Soft Life” isn’t something I created...

I feel like that’s kind of obvious, but it was a trend a few years back, and while the majority tried it and hopped on the next lifestyle trend, the Soft Life stuck with me 👀

Specifically in the way that marketing our businesses SHOULD be.

Because in my heart, I know showing up on socials shouldn’t be about chasing fast growth or feeding the algorithm. It’s about impact without burnout. It’s about building with intention, with purpose, and with a whole lot of grace.

Cause if I’m being honest, I get way too zoomed in sometimes and I see you do the exact same thing 😅

Caught in this hamster wheel of “more content, more reach, more more more”... and it’s exhausting. It feels so far from how life was ✨meant✨ to be lived. Like can we go back to carrier pigeons, please?? lol

But then again, social media is also so incredible, in so many different ways. It lets us connect with people we’d never cross paths with otherwise, be generous with one another, informed, inspired, etc etc. And that, I choose to see as a gift...not a burden.

But it took years of mindset shifting to actually believe that. 🙉

You see, I’ve sort of coined the phrase “The Social Media Soft Life” and introduced it to my little corner of Instagram and it took off 👏🏼 Like 300+ people have tried it out over the last year or 2 and in a lot of entrepreneur’s lives it changed the game 🥹

Will it be the fastest? Probably not.
Will it be the flashiest? Nope.
But will it last? I think so.

And that’s the kind of business, I know we’re after.

That’s what I’m building here. A softer, truer way to show up and maybe you’re craving that too. Stick around for some bomb dot come content coming your way, and some other ways you can enter my social media soft life world that feels too good to be true ☁️

15/05/2025

Guess whose 30 todayyyyyy?!?!? 🥳🤗🎉

My 20s were full 🙉 different jobs, meeting the love of my life, so many friendships, heartbreak, healing, lots of laughter, and just wild opportunities I never thought I’d ever do.

And all I can think is what a gift it is to just LIVE LIFE!!!

And then there’s you!!! My Pamily. My pam fam. My pamelot. (My Shayla 🥹🫶🏼) lol

Some of you I’ve had the joy of meeting in real life, but the vast majority I know through DMs, comments, shared memes, voice notes, and little pockets of encouragement we’ve passed back and forth.

Still, you’ve taught me so much. Your stories, your kindness, your honesty, it’s shaped me in big ways.

As I step into my 30s, I feel more grounded in who I am, more excited about what’s ahead, and more aware than ever of God’s hand over my life. This next decade is going to be rich, not just in milestones, but in meaning.👏🏼 AND I’M SO READY TO SEE WHAT JESUS DOES!!!!

Thank you for being here. For cheering me on, for letting me be soft, for sharing in all of it.

Let’s see what lessons and memories are waiting for us next 💛✨

14/05/2025

I know for a fact that so many of the people in my little corner of the internet are tired of the social media game. 🫣

😀They’re overwhelmed.
😀They’re over being sold to every time they open their DMs.

👉🏼And they’re just looking for support to stay consistent and connected to why they started their business in the first place.

It’s important to share your offers and to be excited about what you bring to the table. (Like Duh 😇)

But what I never want to do is twist someone’s arm to hand over their socials✋🏻…just like I know you don’t want to be pressured into doing that either.

In the early years of my business, I used to get rejection fatigue HARD. I thought I had to overcome every objection. That I had to convince people I was worth it.

But honestly? That was just my pride talking and wee bit of inexperience. 😅

When I finally stopped seeing every interaction as
“OOOH! THEY WANT TO GIVE ME MONEY!” and started seeing people as people, the Social Media Soft Life was born. 👩🏽‍🍼

And now? It’s relationships over revenue, every single time.👏🏼

Behind the scenes, I’m working on a few things that I’m so excited to share with the Pamily. One will be totally free, and another will be a low-ticket safe haven for us soft lifers who just want to do it differently. 😌 (and no it isn’t a membership lol)

Follow for more soft social content, mindset shifts, and the occasional overshare 👉🏼

We’re gonna have fun in here 💛

15/04/2025

I can hear your stomach grumbling a mile away!!

Come, sit & pick your fave from each section and give your biz (and brain) some nourishment, the soft way 😉

No hustle specials here, just feel-good flavors for your content life 🍽️💕

Let me know what you’ll be implementing this week in the comments, and bon appetit! 😋

04/04/2025

Today marks one year since I miscarried. A year of grief, healing, wrestling, and rebuilding.

Last spring, everything stopped.

I wasn’t sure if I’d ever want to show up again—not online, not in my business, not creatively. But slowly, gently, I did.

Not because I “had” to, but because I started finding pieces of myself again… in the quiet moments, in the clay under my fingernails, in the tears that fell while I shaped something new out of what felt like ruins.

What started as a way to process my grief became art.

What became art turned into my first-ever table at a women’s event.

And now… a Mommy Pot ministry is in the works.

I say this all the time and I mean it:
Your social media gets to be what you want it to be.

Not what the algorithm says. Not what some stranger says. Not even what the old version of you said.

This past year I’ve shown up slow. I’ve shown up soft. I’ve shown up honest. And when I couldn’t show up, I let that be okay too.

So if you’ve ever needed permission to post differently, live differently, or heal out loud…I hope you feel it here.

Because your story, your timeline is allowed.

And if you’re in a season where you’re just trying to make it to tomorrow, I see you. I’ve been there and Jesus is with you. And I know this with the utmost sincerity, because He was with me through it all.

28/03/2025

You know I’ll always have a special place in my heart for my SB peeps 🥰

This summer, I’m offering 4 exclusive in-person content creation days for local businesses – and YES, I’ll travel to you. I can even hop around multiple locations if you’re ready for a full day of content goodness! ✨

Here’s the dealio ☀️

Once you say “YES,” I’ll send over the contract & the deposit invoice to secure your spot. We’ll then book our first call where we dive deep into your brand and the vibes you want to bring. I’ll create a custom content calendar for you with all the creative direction, so you’re never guessing what to post again! 🙌

About a month before our session, we’ll hop on a final call to go over everything – tweaks, ideas, whatever you need.

Then… drumroll, please 🥁...

We’ll finally meet in person, and we’ll hit the ground running with an epic content day. And YES, I’m grabbing your favorite coffee/tea on the way in! Because let’s be honest, nothing gets those creative juices flowing like a bevy in hand. ☕

After our shoot, you’ll have all your raw footage in your hands that same day – and 48 hours later, your edited reels & photos will be delivered to you!

No more stressing about content creation. No more second-guessing. Just a whole lotta fun, loads of content, and you connecting with your community like never before! 🥹

Spots are limited – DM me “Santa Barbara” to claim yours 🫶🏼

(Payment plans are available btw 😎)

11/02/2025

Give yourself a break 😩

As a small business owner, you follow accounts in different fields—social media, emails, finances, mindset—so you can soak it all up like a sponge. And honestly? That’s gucci, my dude 🤙🏼

But there’s a fine line between being an eager student and an overwhelmed, totally exhausted pupil 🙃

And I’m looking directly at the “let’s just call out all your weaknesses” type of content 😤

Now, don’t get me wrong—sometimes we do need that splash of cold water to wake us up. But there’s a better way than constantly harping on pain points 😇

A more powerful, human-centered approach to marketing starts with empathy and supports through accountability.

One of the best ways to do this? Storytelling content. Here’s how:

👉🏼 Journey from point A to B
“This is how I went from hating exercise to becoming that person who goes to the gym every day!”

👉🏼 Vlogs—but show a process
“Today, I’m on the hunt for the perfect pair of jeans, so come along with me!”

👉🏼 Your personal experience
“What it’s really like being a luxury wedding photographer!”

Your content gets to be fun to create. It gets to connect with your ideal clients—without making them feel insecure every dang time 😬

Do you agree? Why or why not? Let’s talk 😝👇🏼

28/01/2025

It feels counter-cultural to say this, but we live in a world that constantly tells us to focus on ourselves.

How much I want to make, what opportunities will get me closer to where I want to be. It’s all about my goals, my success, my growth.

That mindset is a slippery slope. 😬

👉🏼It leads to discontentment because it makes us blind to what we do have.

👉🏼 It causes us to see relationships as transactional—a means to an end rather than real, meaningful connections.

👉🏼 It makes us obsess over likes, follows, and reach, as if they’re the only measures of success.

And guess what’s waiting at the bottom of that slope? A slump.

In Episode 1, I shared how stopping bad habits can help you get your confidence and creativity back. In Episode 2, I talked about how just talking out loud to yourself can spark ideas and help you find your voice.

(Go to my profile to watch those if you wanna)

And now in Episode 3, here’s the truth I’ve realized: being selfish doesn’t just drain you—it makes you feel alone.

So if your slump is feeling stumpier, maybe it’s time to stop asking, “What’s in it for me?” and start asking, “How can I serve?”

Because when you shift your focus outward, something amazing happens: clarity, creativity, and connection.

Next week is the final part to our Unslumpifying Series btw so stay tuned 😘

So Pam Socials

18/06/2025

06/06/2025

29/05/2025

20/05/2025

15/05/2025

14/05/2025

15/04/2025

04/04/2025

28/03/2025

11/02/2025

28/01/2025

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