So Pam Socials (2025)

10/09/2025

✨ 4 YEARS of So Pam Socials ✨

Side note: Making those pottery illustrations made me feel like this was like The Great British Bake Off - please tell me you know what I’m talking about 😆

Anywaysssss, what better way to celebrate my biz birthday than with a pottery giveaway?! 🎉

Answer: there is none 🤭

There will be 4 winners and you get to choose what you’d like to be entered for:

☕️Mug
🥄Spoon Rest
📖Thumb Page Holder
🏺Vase

👉 To enter:
Comment below which piece(s) you’d like to win (pick one, two, or all four) ☀️

That’s it, you’re in!

The giveaway closes Wednesday, October 1st, so you’ve got until then to throw your name in the hat. Winners will be announced shortly after!

And here’s the fun part: once winners are selected, I’ll message you privately so we can customize your piece together - you’ll get to choose the color and design to make it uniquely yours.💛

This is my little way of saying thank you for the last 4 years of doing this social media thang, so grateful for all the support 🥹 I truly couldn’t do any of this without you!

08/09/2025

So Pam Socials is officially 4 years old today 🥳 and I couldn’t think of a better way to celebrate than by launching my brand new website + brand identity!!

https://sopamsocials.com/

When I first started this business, I did what I thought I was supposed to do: I leaned into the neutrals, the pastels, the polished “aesthetic” that everyone was rocking at the time. 😅

It worked for a season, but as I grew… built an agency, dissolved it, and introduced the Social Media Soft Life, I realized I had completely outgrown that cookie-cutter version of myself 🤪

Is anyone surprised?? Yeah, I didn’t think so lol!

Enter .studio 🥹

When I tell you I almost cried tears of relief when I saw the first mockups... it felt like she finally translated me into a brand: fun, down-to-earth, and a welcoming corner in a world that tells you to stick to the status quo.

Some of my favorite elements in this new brand of mine:

☀️ It’s got campy, “instant bestie at summer camp” energy. Think silly pics, late-night convos, and handwritten notes.

☀️ Poppy (my beloved Frenchie) is officially the So Pam Socials mascot. If you’ve been on a call with me, you know why.😂

I’m beyond ready to live into this new chapter, and I couldn’t have done it without YOU, the Pamily.

From 20 friends following me in year one to this incredible community today, you’ve shaped So Pam Socials into what it’s always meant to be 💛

So, whatcha think? Are we vibing with the new look?! LET ME KNOW IN THE COMMENTS!!!!

18/06/2025

Not everyone wants to scale to 7 figures. (Like me 😄)

Not everyone wants a team of 10 and a calendar packed with launches. 🫣

Like this one particular client of mine, doesn’t want to do more. She wants to stay in her lane, do what she loves, and have someone beside her making sure her content reflects all the beauty happening in her business.

And that is more than okay, because guess what? It’s her business and I can simply come alongside her in the way she sees fit 🙂‍↕️👏🏼

That’s the power of hiring for support, not scale.

When you’re in the in-between, you don’t need pressure to grow faster.

You need peace. You need clarity. You need someone who gets your vision and makes it easier to show up for it.

That’s where I fit into the picture 😇

I have a social media management spot starting in September with your name written alllllll over it 🥰

06/06/2025

I’m in an ebb right now. Work is picking up, life feels full, and it’s exciting 🤩

This season is asking for more of me, but not in a hustle-y, over-caffeinated kind of way…

Side note: I’m actually quitting coffee for the summer and only having matcha or tea 👀 Anyway…

Being in the thick of it keeps reminding me of why I commit myself to the social media soft life because it honors the rhythm. 👏🏼

The ebb is where you stretch, learn, try new things, maybe even mess up a little. 😅

The flow is when you get to apply it all, breathe a bit deeper, and show up with more clarity ✨

On my stories I share how the soft life can support you with wherever you are, busy, slow, somewhere in between!

What part of the rhythm are you in right now? I’d genuinely love to know!!

29/05/2025

I’ll never forget this one client I started with three years ago 👀

She had over 10,000 followers but when I dug into the backend, guess what? 🫢 The majority were either bots… or people who were nowhere near her ideal client.

So I did what any good social media manager would do….

✔️Month by month, I deleted the bots. (Slowly, so IG wouldn’t throw a fit.)
✔️And we shifted her content to speak directly to her people. The ones she actually wanted to reach.

And you guessed it, her follower count dropped like a rock. And about six months in, she emailed me in a panic, “Pam… how can losing 3,000 followers be a good thing???” 😬

But here’s the thing I reminded her of then, and the thing I want to remind you of now:

This isn’t failure. This is filtering. 🙌🏼

You don’t need the room full of people who’ll never buy from you, never connect with you, and never even know what you do.

👉🏼You need the handful of people in the corner of the room quietly nodding their heads at your content, thinking, “She gets me.”

And now 2.5 years later, we’ve replaced those 3,000 anti-followers with REAL people:

😍She gets 5–10 genuine inquiries a month.
😍She’s booked out for the year.
😍And her content is still doing exactly what we intended it to do: connect.

So if you’re watching the unfollows and thinking something’s gone wrong, pause.

Zoom out. And remember, the goal is never to speak louder. It’s to speak clearer.

My go to recs to help you do this are on slide 3🤭

20/05/2025

The “Soft Life” isn’t something I created...

I feel like that’s kind of obvious, but it was a trend a few years back, and while the majority tried it and hopped on the next lifestyle trend, the Soft Life stuck with me 👀

Specifically in the way that marketing our businesses SHOULD be.

Because in my heart, I know showing up on socials shouldn’t be about chasing fast growth or feeding the algorithm. It’s about impact without burnout. It’s about building with intention, with purpose, and with a whole lot of grace.

Cause if I’m being honest, I get way too zoomed in sometimes and I see you do the exact same thing 😅

Caught in this hamster wheel of “more content, more reach, more more more”... and it’s exhausting. It feels so far from how life was ✨meant✨ to be lived. Like can we go back to carrier pigeons, please?? lol

But then again, social media is also so incredible, in so many different ways. It lets us connect with people we’d never cross paths with otherwise, be generous with one another, informed, inspired, etc etc. And that, I choose to see as a gift...not a burden.

But it took years of mindset shifting to actually believe that. 🙉

You see, I’ve sort of coined the phrase “The Social Media Soft Life” and introduced it to my little corner of Instagram and it took off 👏🏼 Like 300+ people have tried it out over the last year or 2 and in a lot of entrepreneur’s lives it changed the game 🥹

Will it be the fastest? Probably not.
Will it be the flashiest? Nope.
But will it last? I think so.

And that’s the kind of business, I know we’re after.

That’s what I’m building here. A softer, truer way to show up and maybe you’re craving that too. Stick around for some bomb dot come content coming your way, and some other ways you can enter my social media soft life world that feels too good to be true ☁️

15/05/2025

Guess whose 30 todayyyyyy?!?!? 🥳🤗🎉

My 20s were full 🙉 different jobs, meeting the love of my life, so many friendships, heartbreak, healing, lots of laughter, and just wild opportunities I never thought I’d ever do.

And all I can think is what a gift it is to just LIVE LIFE!!!

And then there’s you!!! My Pamily. My pam fam. My pamelot. (My Shayla 🥹🫶🏼) lol

Some of you I’ve had the joy of meeting in real life, but the vast majority I know through DMs, comments, shared memes, voice notes, and little pockets of encouragement we’ve passed back and forth.

Still, you’ve taught me so much. Your stories, your kindness, your honesty, it’s shaped me in big ways.

As I step into my 30s, I feel more grounded in who I am, more excited about what’s ahead, and more aware than ever of God’s hand over my life. This next decade is going to be rich, not just in milestones, but in meaning.👏🏼 AND I’M SO READY TO SEE WHAT JESUS DOES!!!!

Thank you for being here. For cheering me on, for letting me be soft, for sharing in all of it.

Let’s see what lessons and memories are waiting for us next 💛✨

14/05/2025

I know for a fact that so many of the people in my little corner of the internet are tired of the social media game. 🫣

😀They’re overwhelmed.
😀They’re over being sold to every time they open their DMs.

👉🏼And they’re just looking for support to stay consistent and connected to why they started their business in the first place.

It’s important to share your offers and to be excited about what you bring to the table. (Like Duh 😇)

But what I never want to do is twist someone’s arm to hand over their socials✋🏻…just like I know you don’t want to be pressured into doing that either.

In the early years of my business, I used to get rejection fatigue HARD. I thought I had to overcome every objection. That I had to convince people I was worth it.

But honestly? That was just my pride talking and wee bit of inexperience. 😅

When I finally stopped seeing every interaction as
“OOOH! THEY WANT TO GIVE ME MONEY!” and started seeing people as people, the Social Media Soft Life was born. 👩🏽‍🍼

And now? It’s relationships over revenue, every single time.👏🏼

Behind the scenes, I’m working on a few things that I’m so excited to share with the Pamily. One will be totally free, and another will be a low-ticket safe haven for us soft lifers who just want to do it differently. 😌 (and no it isn’t a membership lol)

Follow for more soft social content, mindset shifts, and the occasional overshare 👉🏼

We’re gonna have fun in here 💛

So Pam Socials

10/09/2025

08/09/2025

18/06/2025

06/06/2025

29/05/2025

20/05/2025

15/05/2025

14/05/2025

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