What we do
3 loop is not just a record label. We like to think of ourselves as music lovers that understand the emotive connection between the people that create music and those that consume it. We are all about re-engaging fans and artists. The Fans
Fans should be able to engage with their heroes. By connecting the individuals behind the music they are better placed to fully appreciate, and be
moved by, the artists that they discover. The Artists
Musicians must have the right to earn an ongoing living from their talent. Too often bands and artists find their ability to exploit their music hindered by the business plans of others; 3 loop believes that an artist’s commercial lifespan should not be affected by the vagaries of trends. How it works
Artist partners
3 loop enters into commercial partnerships directly with the artists, with the artist receiving a share of the net profit on each project. The artist receives, directly from the repertoire owner, any royalties due on releases.
3 loop works with the artist to investigate and develop other opportunities to work together on an ongoing, mutually beneficial basis. Our relationships with artists work because they are based on trust and 100% transparency. Associate partners
Other artists with which 3 loop does not have a formal relationship but who wish to benefit from association with the programme. Green Credentials
3 loop is committed to limiting the environmental impact of its activities. To this end we only use environmentally friendly packaging and seek, where possible, to use like-minded third party suppliers. All of our artist partners are fully supportive of our green policy and, as a result, all releases will be in cardboard packaging.