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23/09/2025

Kapten & Son’s UK debut is what every brand launch should aim for: bold, memorable, and impossible to ignore ✨

Instead of quietly opening their London store, they turned it into a cultural moment. Pairing the milestone with their 11th anniversary, the brand threw a weekend of coordinated influencer trips, highly shareable content, and a surprise Bastille performance that had everyone talking.

Why did it work?
✨ They anchored the launch in a bigger story of growth and celebration.
✨ They made it visual: curated outfits and striking content opportunities meant influencers amplified the message for them.
✨ They created an immersive experience, proving that PR trips are most powerful when designed to be lived, shared, and remembered.

A launch isn’t just about a product or a store, it’s about the experience you create and the story you tell. When done right, your audience becomes your loudest voice.

Ready to turn your next launch into a cultural moment? DM us or email [email protected]

19/09/2025

Behind every successful influencer campaign is more than just follower counts - it’s strategy, alignment and long-term vision. 💡
From choosing the right niche creators to building real relationships and repurposing content, these five pillars are what truly drive results.

✨ Quality > quantity
✨ Relationships over one-offs
✨ Niche > reach
✨ Content is currency
✨ Communication is key

Influencer marketing done well means trust, consistency and conversions.

Ready to take your campaigns beyond surface-level numbers? Send us a DM and let’s build something powerful together.

18/09/2025

🌟 Client spotlight time 🌟

We love nothing more than seeing our clients’ brands shine online ✨ Here’s a peek at some of the posts we’ve crafted recently - designed to be scroll-stopping, strategic, and on-brand.

Because at Skai Social, your feed isn’t just about looking good… it’s about growing your business 🌱

💡 Ready for your socials to feel this good? Let’s chat.

04/09/2025

Gisou’s latest move is a masterclass in how to launch ✨

To mark their entry into the styling category, they didn’t just drop a new product, they built a cultural moment. The Honey Milk 5-in-1 Styling Cream was unveiled alongside Rosie Huntington-Whiteley as Gisou’s first-ever Global Ambassador.

Why did it work?
✨ They expanded into a new category with intention, framing it as the next chapter of their brand story.
✨ Rosie wasn’t just a face, but a partner whose elegance and authenticity aligned perfectly with Gisou’s values.
✨ Every detail stayed true to Gisou’s honey-powered DNA, keeping consistency while introducing something fresh.

The result? A functional product transformed into an emotional message: your hair is your best accessory.

Takeaway for founders: when you pair the right product with the right timing, the right face, and the right story, your launch becomes more than a drop, it becomes a movement.

Want your next launch to land with the same impact? DM us or email [email protected].

03/09/2025

10+ years in this industry has taught me more than any course or textbook ever could. 👩🏼‍💻

Here are some of the biggest lessons I’ve learnt working in social media management, influencer marketing & UGC:

✨ Fail fast. If it’s not working, pivot. Every successful business owner is on their 78th idea by now.

✨ Influencer marketing isn’t always smooth. Things go wrong—but kindness, clarity, and genuine communication go a long way.

✨ Nothing is forever. Clients, team members, relationships—people grow, and sometimes that’s with you, sometimes away.

✨ You’ll never know it all. Platforms change daily, but your best ideas often come offline—on a walk, in the shower, during yoga.

✨ Delegate or stall. Doing it all alone = burnout. Train, trust, and let your team shine.

✨ UGC is still new. Keep briefs simple and communication clear to avoid endless back-and-forth.

✨ Hire well & let go faster. Enthusiasm can’t be taught, and the right people will elevate your business beyond you.

✨ It’s not a race. Someone will always be ahead—but your path and timing are your own.

✨ Motherhood taught me you can do both. Just not all at once, and never at the same speed.

If you’re building a business in this space, save this as a reminder: growth comes from learning, unlearning, and flowing with the changes.

Want to skip the trial-and-error and have a team who’s already been there? Let’s talk. DM us or email [email protected] 💌

18/08/2025

Why the D.LOUISE x Lucy Bronze campaign worked SO well ⚽✨

When a brand’s values match its ambassador’s story, that’s when campaigns cut through. D.LOUISE didn’t just pick a name, they chose Lucy Bronze for her resilience, leadership, and consistency, the same qualities that define their jewellery and their mission.

By launching The Sports Edit at the height of the Lionesses' cultural momentum, they tapped into something bigger: national pride, purpose-led storytelling, and the need for performance-ready jewellery that doesn’t compromise on style.

Here's why we love it:
✨A powerful message.
✨ A perfect timing.
✨A face that lives the brand, not just represents it.

Need help finding the right ambassador for your brand?
Send us a DM or email us at [email protected]. Let’s make your next campaign mean something.

17/12/2024

Festive Afternoon Tea to celebrate our year at Skai Social 🥰🤶🎄✨this is your reminder to celebrate your achievements, your team, your customers and yourself! How are you celebrating this year? 🎁🎉

09/12/2024

Your free SOCIAL MEDIA MARKETING CONTENT CALENDAR is here! 😍✨🎉 Elevate your social media marketing game to new heights with our must-have 2025 Social Media Marketing Calendar!

Your gift Includes:

✨Key dates throughout January to December 2025
Holidays in the UK, US and around the world!

✨Unmissable events including the Grammys, Fashion Weeks, International Self Care Day, and more!

✨This calendar is your ultimate companion for crafting timely, impactful campaigns.

Stay effortlessly organised, plan with precision, and keep your brand at the forefront of social conversations all year long.

It’s not just a calendar - it’s your secret weapon for social media success in 2025! 🎉

COMMENT ‘social media calendar’ to receive it straight to your DM’s or simply grab yours from our Digital Shop at skaisocial.com/shop 💌

Happy content creating!
Skai & the team x

04/11/2024

👋 ✨FREE INFLUENCER MARKETING WEBINAR ✨👋 comment the word WEBINAR to get the sign-up link and join us on Thursday 14th of November at 6PM!

Featuring a conversation with the talented fashion & lifestyle creator with over 150k followers on Instagram and Tiktok, who will be sharing all the secrets about the in’s and out’s of the industry, the best way to secure paid & gifted deals and how to not make these particular common mistakes when working with influencers this Q4 and into 2025 ✨

COMMENT: WEBINAR for your exclusive invite, you won’t want to miss this 😍

28/10/2024

‘What if I fall?’ Oh but my darling, What if you fly? 🤍✨

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