03/09/2025
10+ years in this industry has taught me more than any course or textbook ever could. 👩🏼💻
Here are some of the biggest lessons I’ve learnt working in social media management, influencer marketing & UGC:
✨ Fail fast. If it’s not working, pivot. Every successful business owner is on their 78th idea by now.
✨ Influencer marketing isn’t always smooth. Things go wrong—but kindness, clarity, and genuine communication go a long way.
✨ Nothing is forever. Clients, team members, relationships—people grow, and sometimes that’s with you, sometimes away.
✨ You’ll never know it all. Platforms change daily, but your best ideas often come offline—on a walk, in the shower, during yoga.
✨ Delegate or stall. Doing it all alone = burnout. Train, trust, and let your team shine.
✨ UGC is still new. Keep briefs simple and communication clear to avoid endless back-and-forth.
✨ Hire well & let go faster. Enthusiasm can’t be taught, and the right people will elevate your business beyond you.
✨ It’s not a race. Someone will always be ahead—but your path and timing are your own.
✨ Motherhood taught me you can do both. Just not all at once, and never at the same speed.
If you’re building a business in this space, save this as a reminder: growth comes from learning, unlearning, and flowing with the changes.
Want to skip the trial-and-error and have a team who’s already been there? Let’s talk. DM us or email [email protected] 💌
