SALT Content

SALT Content SALT CONTENT is a creative company est. 2018 by Writer / Development Consultant / Creator Angela Salt

I’m back in the U.K. after being involved in another exciting and inspiring Bengaluru GAFX 2026 event and spending sever...
12/03/2026

I’m back in the U.K. after being involved in another exciting and inspiring Bengaluru GAFX 2026 event and spending several more days exploring great business potential in India.

GAFX is Asia’s largest summit for the Games, Animation, VFX and Comics industries. This year was my fourth return participating in the B2B, considering pitches from independent creators, ip holders, producers and entrepreneurs. Year on year the quality of the concepts and storytelling grows and, combined with the technical expertise and innovation Indian studios are renowned for, their original ip is on the rise…

GAFX feels like a dynamic community sharing ideas, insights and innovation to elevate the entire industry and I’m proud to be part of the ecosystem. It was extremely fulfilling to meet creators who have previously pitched to me at the B2B - some of whom I’ve known and mentored or worked with since 2018 - to see how far they’ve progressed with their ip and projects. It’s evidence of how we can grow together when we collaborate, look for new opportunities and cheerlead each other; always finding a way - “like water” - as Biren Ghose once told me.

A sincere thank you to Biren Ghose, Chand R K, Srinivas Sribhakta, Lawrence Anthony, Ajay Apparoop, Aakil Nagaraju and the entire, supportive Bengaluru GAFX 2026 Team for inviting me back again to participate this year. It was truly an honour and another memorable experience.

I can also thank GAFX for uniting me with my dynamic Creative Partner, Akshay Sanjeev Chavan at Living Line Animation Studio, https://www.livingline.tv based in Hyderabad. Akshay and I are collaborating with international Teams to bring some exciting new content to market later this year!

I must give a shout-out to Grace Lane from Blue Zoo who gave a brilliant talk on creating successful globally-resonant ip. Great to see MOJO SWOPTOPS on screen behind her as an example! I’m proud to be a writer on the ratings-smashing series!

This trip gave me more opportunities to network with incredible, talented professionals from multiple sectors within the content industry and I’ve returned feeling uplifted and inspired. I always LOVE being in India. It’s a transformative place and the Games, Animation, VFX and Comics industries are transforming there… I made many new friends across India and I can’t wait to go back - 🔜! - Angela Salt

I’m delighted to be returning to Bengaluru GAFX for the fourth time. Year on year the quality and creativity of the pitc...
26/02/2026

I’m delighted to be returning to Bengaluru GAFX for the fourth time. Year on year the quality and creativity of the pitches I receive at the B2B event increases. Last year I found a dynamic new creative partner, Akshay Chavan at https://www.livingline.tv and we’ve been collaborating with an international team on multiple exciting projects over the past 12 months. I’m looking forward to meeting many new creatives, producers, animators, game designers, ip owners and entrepreneurs; building new relationships and participating in all the fun, wonder and amazing innovation of GAFX 2026! I cannot wait to be back in India! - Angela Salt.

28/01/2026

Here’s a great highlight reel giving a glimpse of last year’s Bengaluru GAFX event with over 15,000 attendees! I was honoured to be a returning guest speaker in 2025, co-hosting a masterclass session on developing ip for global markets and mentoring delegates in B2B speed-meetings.

I’m proud to have been part of the GAFX ‘family’ for eight years now, since my first trip to India for the Bengaluru B2B Summit in 2018, invited by Biren Ghose, organised and hosted by ABAI Avgc and supported by The Govt.of Karnataka. I’ve been involved with numerous animation projects originating in India since then and I continue to mentor and work with Indian companies, producers, creatives and entrepreneurs.

GAFX always showcases amazing innovation in the animation, games and VFX industries. That said, it’s been particularly exciting for me to see the huge leaps forward in terms of creative development and storytelling over the past few years - last year’s B2B cohort brought an array of well-developed, sophisticated and marketable concepts to the table.

GAFX 2025 was also hugely significant personally because it’s where I had a serendipitous meeting with visionary Creative Director, Akshay Sanjeev Chavan, founder of Living Line Animation Studio based in Hyderabad.

https://lnkd.in/evaYZ7Np

Akshay and I forged a dynamic creative partnership and ‘story-engine’ as a result and we have been working together for almost 12 months now, with our global team and in collaboration with other companies around the world, on a number of exciting international projects to be revealed in 2026!

GAFX 2026 promises to be another fantastic event, helping to shape the future of the creative industries in India and beyond. It’s coming…! Maybe you should be going?! - Angela Salt

ACE news that MOJO SWOPTOPS has been shortlisted in the BROADCAST AWARDS 2026 Best Pre-School Series category! Congratul...
28/11/2025

ACE news that MOJO SWOPTOPS has been shortlisted in the BROADCAST AWARDS 2026 Best Pre-School Series category!

Congratulations to the entire Team who bring Mojo and Bo to life onscreen. I am in awe of the skills of all involved.

I was delighted to be able to toast the nomination with Alison Warner who deserves BIG props for being such a longstanding, active champion of the show.

I LOVED writing for MOJO. It was a dream for a vehicle-mad gal like me! One of my episodes, STINKANO, is among the most viewed on BBCiPlayer / CBeebies. It’s still available to watch!

Angela Salt






Hey, friends with kids in the Manchester area! BBC Children’s are supporting a screening of ‘family favourites and cult ...
06/11/2025

Hey, friends with kids in the Manchester area! BBC Children’s are supporting a screening of ‘family favourites and cult classics’ as part of the Manchester Animation Festival (MAF)2025, this Sunday, November 9th 9:00 AM at HOME Cinema 1.

I’m excited to say that one of the MOJO SWOPTOPS episodes that I’ve written - STINKANO (think preschool disaster movie with explosive pyroclastic clouds of stink after town know-it-all, Preston, leaves an egg sandwich in his shed for too long… ) - will be part of the cinema screening alongside episodes of Shaun The Sheep, Puffin Rock and Super Happy Magic Forest.

It’s FREE to attend but you need to book via the link below - Angela Salt



Join us for a screening courtesy of our friends at BBC Children's. Filled to the brim with family favourites and cult classics, there's something for kids of all ages - parents too!

20/10/2025

HAPPY DIWALI to all my dear ones, friends and colleagues celebrating the Festival Of Lights!

At LIVING LINE Animation Studio we’re grateful for ✨sparkling✨new opportunities; focussed on ✨brighter✨ dreams and we’re ✨positively✨ charged up to bring fun and joyful moments to audiences around the world!

MORE JAM TOMORROW is an independent podcast covering post-war British history. For the latest episode, KIDS' TV, Present...
04/09/2025

MORE JAM TOMORROW is an independent podcast covering post-war British history. For the latest episode, KIDS' TV, Presenter Ros Taylor invited Anna Home OBE, Chitra Soundar and myself, (both represented by Annette van Duren Agency) to discuss changes to Children's TV in the U.K. since the 1950s and the rapidity of change driven by digital content and Ai in the present... Angela Salt

https://podcasts.apple.com/gb/podcast/kids-tv/id1801248803?i=1000723827862



Podcast Episode · More Jam Tomorrow · 28/08/2025 · 39m

I’m proud to be associated with Living Line Animation Studio, based in Hyderabad, India, working in collaboration with F...
15/08/2025

I’m proud to be associated with Living Line Animation Studio, based in Hyderabad, India, working in collaboration with Founder and CEO, Akshay Chavan, and a talented, international Team.

I had a serendipitous meeting with Akshay when we were both guest speakers at Bengaluru GAFX 2025 earlier in the year and we formulated an ambitious plan to combine our creative skills, capabilities and decades of experience in the global animation industry.

In my role as Creative Partner I’m helping to develop, produce and write for Living Line’s exciting slate of original ip across platforms, and in various formats including short-form, for global audiences from preschool to young adult.

We are also seeking to collaborate and partner with other studios around the world; exploring new, entrepreneurial co-production models and finding innovative, agile ways to tell bold new stories, from the heart.

Today - on India’s 79th Independence Day - we’ve officially launched Living Line’s brand new website!

https://www.livingline.tv/

This is just the beginning - Much more to come further along the LIVING LINE…!

- Angela Salt.



HOLD YOUR BREATH / NOSES! My brand new MOJO SWOPTOPS Episode - STINKANO - will finally engulf screens across the nation ...
12/07/2025

HOLD YOUR BREATH / NOSES! My brand new MOJO SWOPTOPS Episode - STINKANO - will finally engulf screens across the nation on Monday 14th July.

If you’re a fan of disaster movies, high-octane adventure and apocalyptic action then this ep’s for you (and also your kids / your friends’ kids - please share!)

Watch STINKANO and more swoptastic episodes on CBeebies and BBC iPlayer.

Angela Salt

It was wonderful meeting up in Sheffield alongside talented colleagues and industry friends; making new connections; exp...
11/07/2025

It was wonderful meeting up in Sheffield alongside talented colleagues and industry friends; making new connections; exploring possibilities and sitting in on stimulating sessions at The Children’s Media Conference - The CMC - this week. It was even more fun being there with my son who was volunteering for the second year. Our industry may be in a state of unsettling flux - but it’s always a positive thing to be under the wing of this superb and supportive conference with changemakers, visionaries and pioneering independent creators.

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