WPP

WPP WPP is the creative transformation company. We use the power of creativity to build better futures f

11/11/2025

WPP today announces the inauguration of its first campus in Brazil located in the Vila Leopoldina neighbourhood São Paulo – a true “temple of creativity” in the region 🇧🇷

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies within an ecosystem designed to foster collaboration, creativity and innovation.

The project, designed by award-winning architect Gustavo Utrabo, was conceived to reflect the duality of the region – an area that combines the industrial and the artisanal – to create an environment that inspires the integration of diverse knowledge and experiences.

Read more about how the building will combine creativity and innovation to fuel growth at the link in comments 🔗

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A WPP anuncia hoje a inauguração do seu primeiro campus no Brasil, localizado na Vila Leopoldina, em São Paulo – um verdadeiro “templo da criatividade” na região 🇧🇷

Este espaço inovador reunirá aproximadamente 4.000 pessoas de 21 agências da WPP em um ecossistema concebido para estimular a colaboração, a criatividade e a inovação.

O projeto, assinado pelo arquiteto premiado Gustavo Utrabo, foi concebido para refletir a dualidade da região – uma área que combina o industrial e o artesanal – para criar um ambiente que inspira a integração de conhecimentos e experiências diversos.

Saiba mais sobre como o edifício combinará criatividade e inovação para impulsionar o crescimento no link nos comentários 🔗

04/11/2025

Meet Dan Herman, a Strategy Director at Ogilvy UK. He built an "agent architect" using WPP Open that deploys specialised agents trained on WPP’s best practices.

The result? → 80% of repetitive work is automated. → Time is freed up to focus energy on the 20% that drives breakthrough strategy for our clients.

This is how we're architecting smarter solutions to your toughest problems.

Discover how we're scaling expertise: wpp.com/open

31/10/2025

Heinz goes full horror for Halloween 🦇

Vampires, werewolves and eerie castles take centre stage in a stylish new campaign by DAVID São Paulo launching Heinz’s limited edition black garlic mayo.

A smart nod to vintage horror with a modern Heinz twist – bold, eerie and impossible to ignore.

Monsters on screen? IKEA is on your side 👻The latest from IKEA & INGO Hamburg celebrates the unsung heroes of horror mov...
30/10/2025

Monsters on screen? IKEA is on your side 👻

The latest from IKEA & INGO Hamburg celebrates the unsung heroes of horror movie season.

28/10/2025

Making Halloween a little more sour (and sweet) 👻

This Halloween, Sour Patch Kids teamed up with DAVID Miami and Subvrsive to make trick-or-treat dreams come true.

How? By secretly stocking select homes with 20,000+ bags of sour-then-sweet candy – and marking them with a clue no one could miss.

A playful stunt that turns Halloween night into a nationwide candy hunt.

23/10/2025

WPP unveils WPP Open Pro: empowering brands to plan, create and publish campaigns directly through its AI marketing platform

Find out more 👉 https://bit.ly/4qGWBH9
Book a demo 👉 wppopen.com/pro

14/10/2025

📣 Big news. We're expanding our strategic partnership with Google in a five-year, groundbreaking collaboration to redefine marketing with AI.

Get ready for hyper-relevant campaigns, created in days not months, driving growth and real-time connection for our clients globally. We're excited to co-create the future of marketing with Google.

👉 https://bit.ly/4q8zWmF

08/10/2025

Everyone's talking about AI tools & features. We're focused on making it actually deliver value.

The value doesn't come from the tech itself, but from changing the operating model around it. For us, that means:

1️⃣ Building focused, integrated teams.
2️⃣ Offering a spectrum of delivery models tailored to how clients want to work.
3️⃣ Scaling up our people's productivity and scaling out their expertise by encoding our institutional knowledge into software.

🎥 Watch a short clip from WPP Open CEO Neil Stewart speaking at Converge and read more here: https://ow.ly/Nm3650X8yg2

07/10/2025

Pixel-perfect. Platform-ready. Right first time.

With WPP Open, brands are unlocking entirely new ways of working – delivering more effective, more efficient marketing at speed and scale.

What’s possible with WPP Open:
33x increase in content volume*** without compromising quality
20 hours saved each week = 6 months extra capacity per year*

Ready to see it live? Request a demo 👉 wpp.com/Open



* Based on a sample of 20 pilot projects run by an internal delivery team
** Reported by a leading global technology company
*** Measured across a full end-to-end content production cycle for a consumer brand launch

This week, WPP's Rob Reilly sits down with Marcel Marcondes, Global CMO of AB InBev for a captivating conversation on br...
07/10/2025

This week, WPP's Rob Reilly sits down with Marcel Marcondes, Global CMO of AB InBev for a captivating conversation on brand building and creative leadership.

With over 20 years at AB InBev, Marcel shares powerful lessons on:

👉 Building a culture of ownership, entrepreneurship, and lasting impact
👉 The company’s “3 P’s”: People, Process, and Partners
👉 Assembling AB InBev’s very own “Justice League” of trusted collaborators

And of course, the big question: Which beer would Marcel take to a deserted island? 🏝️

Don’t miss this masterclass in marketing leadership: https://ow.ly/ok9v50X7MYT

07/10/2025

WPP's Olivia Zhang, Group Finance Operations Director, shares how WPP Open has become her AI partner - freeing her admin, so she can focus on the work she truly enjoys.

With more time back in her day, Olivia has shifted from task-doer to strategic decision-maker.

🎥 Watch her story ⬇️
wpp.com/open

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