WPP

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12/06/2026

🏆 The World Cup is here and WPP is bringing creativity into the game.

Across our agencies, ideas are moving fans, sparking conversations and connecting cultures. From bold campaigns to emotional storytelling, we’re helping brands make the most of one of the world’s biggest moments.

As WPP’s Global CCO Rob Reilly says, the World Cup offers rare attention and real opportunity — to unite audiences, inspire action and deliver impact on a truly global stage.

🔗 Read Rob’s take on US football culture – and the opportunity for marketers: https://ow.ly/CjfU50Z9U6E

📣 WPP appoints Baiju Shah as its group Chief Strategy OfficerBaiju will help to accelerate delivery of the company's lon...
11/06/2026

📣 WPP appoints Baiju Shah as its group Chief Strategy Officer

Baiju will help to accelerate delivery of the company's long-term strategy and unlock corporate development opportunities across WPP while continuing as CEO of AKQA

Read more 👉 https://bit.ly/3S1jmIN

In a new interview with Fortune WPP Global Chief Creative Officer Rob Reilly shares why creativity matters more than eve...
09/06/2026

In a new interview with Fortune WPP Global Chief Creative Officer Rob Reilly shares why creativity matters more than ever, and why we need to protect it.

AI is reshaping what’s possible. But as Rob puts it, the real question isn’t what technology can do, it’s where human creativity fits in.

Alongside Eric Monnet, WPP’s Global Director of Creative Excellence, the message is clear: great work doesn’t happen by accident. It takes leadership, belief and the conditions to let ideas thrive.

Because creativity isn’t a cost. It’s a multiplier for growth.

Read the full interview with Sam Birchall: https://ow.ly/sloe50Z8HC9

We are proud to share that WPP has been selected to create a new, dedicated communication and strategy model for Natura ...
02/06/2026

We are proud to share that WPP has been selected to create a new, dedicated communication and strategy model for Natura and Avon in Latin America 👏

Powered by WPP Open, the integrated team for Natura will bring together WPP's creative, media and production capabilities, led by VML and WPP Media, to simplify marketing operations and accelerate growth for the brands.

Read more 👉 https://bit.ly/4dZvHok

Built for what’s next, together.Elevate28 is reshaping how we show up for clients, bringing our media, creative, product...
28/05/2026

Built for what’s next, together.

Elevate28 is reshaping how we show up for clients, bringing our media, creative, production and technology together as one connected business, powered by AI and designed for growth.

It’s about unlocking the full strength of our agencies, while making it easier to access everything WPP can do.

Speaking to BW Businessworld's Noor Fathima Warsia, Marie-Claire Barker, Chief People Officer, Performance and Culture, WPP, said: “It’s about how we build on what our agencies have and expand it across WPP.”

We’re investing in our platform, our people and a culture that brings collaboration and creativity together.

If you’re interested in where we’re heading and how we’re getting there, read the full article below:

https://ow.ly/zpXj50Z4JJo

📣 Proud to partner with JLR as its global growth partnerTogether, we’re redefining modern luxury marketing in the AI era...
26/05/2026

📣 Proud to partner with JLR as its global growth partner

Together, we’re redefining modern luxury marketing in the AI era, combining WPP’s talent, creativity and technology with JLR’s teams worldwide to unlock growth across its iconic brands. A new model, built around outcomes and powered by WPP Open.

Find out more: https://ow.ly/ZQ2b50Z25ce

WPP was proud to participate in the UK Government's LA summit this week, an event celebrating the powerful creative an...
26/05/2026

WPP was proud to participate in the UK Government's LA summit this week, an event celebrating the powerful creative and cultural ties between British and American business.

Our CEO, Cindy Rose OBE, joined a distinguished panel of industry leaders to discuss "The Partnership Premium: How Collaboration Creates Competitive Advantage."

The discussion highlighted a principle at the heart of our Elevate28 strategy: in an era defined by AI and rapid change, deep collaboration and creative innovation is essential for driving growth. Cindy emphasised how WPP’s unique ecosystem of technology partners, combined with the world-class creativity of our people, delivers a true competitive edge for our clients worldwide.

Thanks to the GREAT Trade and Investment campaign and the UK Department for Business and Trade for assembling a vital conversation on the future of global business.

Discover more about how we’re leveraging partnerships to unlock growth in the AI era through our agentic marketing platform, WPP Open 🔗 https://ow.ly/o6ML50Z2HjV

What are the decisions we’re giving away to AI?Amelia Gandar, Global Head of Agentic Strategy and Design at WPP, explore...
26/05/2026

What are the decisions we’re giving away to AI?

Amelia Gandar, Global Head of Agentic Strategy and Design at WPP, explores how working with agents isn’t just about automation – it’s about reassigning judgement.

From defining what an insight is, to shaping strategy itself, the real challenge is knowing which decisions belong to humans, which to AI and where accountability sits.

🔗 https://ow.ly/2PMv50Z25w6

19/05/2026

Cheers to a growing partnership 🍻

We’re thrilled to announce that WPP’s relationship with Heineken is expanding. Our teams have been entrusted as the global creative partner for some of their most iconic brands.

We look forward to partnering with them on their ambition to build stronger, more distinctive brands at scale.

Read more: https://lnkd.in/exhickCW

18/05/2026

What does a truly integrated partnership unlock?

Ibrahim Khan, Global Marketing VP at Fanta, shares how WPP Open X gives his team access to the best talent across WPP – globally, locally and at speed.

From Turkey to India to Thailand, WPP Open X connects diverse expertise across markets, helping Fanta localise, launch and stay on the cutting edge of marketing.

Watch to hear how one connected network can make the difference 👇

Listen to the full conversation from REBORRN: https://open.spotify.com/episode/2cjrkAKmUqSayyFqvstuUi

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