12/19/2025
Guy Kawasaki spent decades making Apple stores enchanting. Senior living communities spend $50M+ on buildings that still feel institutional. What's the disconnect?
In this episode, the legendary marketer, author, and host of Remarkable People explains why being "better" isn't enough - and what senior living operators can steal from Apple's playbook to create spaces people actually want to live in.
What we cover:
- The ONE counterintuitive design principle from Apple that senior living desperately needs
- Why "different beats better" matters more in senior living than anywhere else
- How to create enchantment in an industry built on risk aversion
-What it would actually take to make someone like Guy consider senior living
If you've ever wondered why your $50M community doesn't feel remarkable, this conversation will challenge everything you thought you knew.
As always, we'll be back in the new year with more great episodes, but for now, tune in for the 2025 finale of hosted by Steve Moran.