07/09/2026
Red Bull spent years telling customers that its energy drink “gives you wings.”
Then one longtime customer took the company to court—and the dispute ended in a settlement worth up to $13 million.
Benjamin Careathers filed a class-action lawsuit against Red Bull in 2013, arguing that the company's advertising suggested its drinks delivered superior performance, concentration and reaction benefits that weren't adequately supported.
Careathers said he had regularly consumed Red Bull since 2002.
The lawsuit wasn't literally about expecting wings to grow from his body. Instead, it challenged the broader performance claims behind the famous slogan and Red Bull's marketing.
Rather than continue fighting the class actions, Red Bull agreed in 2014 to settle for up to $13 million, while denying any wrongdoing.
Eligible U.S. customers who had purchased Red Bull during the covered period could submit claims without providing receipts.
They were offered either $10 in cash or approximately $15 worth of Red Bull products, subject to the settlement's terms and available fund.
So Careathers didn't personally walk away with $13 million.
One customer's challenge to Red Bull's marketing ultimately became a multimillion-dollar class settlement affecting consumers across America.
Source
Reuters; Associated Press; U.S. District Court records for the Southern District of New York; Careathers v. Red Bull North America, Inc.
Disclaimer
The viral claim that one man “won $13 million because Red Bull didn't give him wings” is an oversimplification. The lawsuit challenged allegedly misleading performance and advertising claims rather than literal wings, and $13 million was the class-action settlement fund, not Careathers' personal payout. Red Bull denied wrongdoing.