04/05/2025
The most searched keyword in 2024 was YouTube, averaging 104.2 million searches per month. Amazon, Facebook, Gmail, and Wordle rounded out the top five.
Every day, billions of Google searches reveal what captures people’s attention, offering valuable insights for marketers looking to understand marketing trends, consumer behavior, and content opportunities.
In 2024, YouTube topped the charts as the most searched thing on Google, averaging 104.2 million searches per month. Amazon, Facebook, Gmail, and Wordle followed closely behind, reinforcing how major brands dominate global search.
Most of the top 10 searches were brand names, except for Wordle — the viral word game that continues to engage millions — and weather, a consistently popular search. Local intent also remained strong, with searches like “restaurants near me” ranking high.
We used Ahrefs to compile the 100 top SEO keywords as of February 3, 2025. To keep things PG-13, we’ve filtered out NSFW content.
RankKeywordVolume1youtube102,100,0002amazon79,950,0003facebook66,780,0004gmail56,580,0005wordle53,300,0006google40,840,0007google translate33,000,0008translate31,960,0009weather28,620,00010chatgpt27,630,00011walmart25,310,00012calculator21,230,00013yahoo20,920,00014ebay20,060,00015nfl19,300,00016fox news18,700,00017home depot18,260,00018yahoo mail17,850,00019target17,510,00020netflix17,250,00021google maps17,230,00022google docs16,630,00023canva15,700,00024blooket15,680,00025traductor15,450,00026instagram14,350,00027streameast14,250,00028roblox14,190,00029news13,910,00030google flights13,800,00031connections13,330,00032amazon prime12,200,00033weather tomorrow11,920,00034usps tracking11,640,00035nfl games11,630,00036election results11,600,00037reddit11,490,00038zillow11,360,00039indeed11,170,00040nba11,100,00041shein1
