Ms. Adverthinker

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Ms. Adverthinker

I am a communications strategist in the digital space. Curiosity drives me. Reading entertains me. Learning something new excites me. Shopping is how I relax.

I have a knack for taking mounds of information, understanding it, organizing it and finding the insights as foundations for development of strategy and measurable tactics. Talking to smart people turns me on. I am short, but I wear tall shoes. I like to be prepared for any situation, so I carry a big bag. I listen more than I talk. I am Emily Reeves and I work at an advertising agency in Little

Rock, Arkansas. It is hard to explain what I do at the agency, but basically I create order from chaos. I am an infovore. I have a knack for taking mounds of information, understanding it, organizing it and finding the insights as foundations for development of strategy and measurable tactics. My specialties include digital strategy, all kinds of research, writing, brand strategy and presentations. You can read all about my career over on LinkedIn. My quest for knowledge has taken me to architecture school, journalism school, law school, guitar lessons, motorcycle classes, drawing classes, yoga classes, thousands of books, movies galore, fits and starts of writing projects, more airline miles that I can track, the insides of conference centers, presenting to rooms full of people and hours on end staring at a computer screen. I learn a little bit along the way from each experience. In general, I notice interesting ideas and this is my place to share them. I am crazy curious and read more than a kid with no friends and have an opinion about everything. This place is my voice, and I’m glad you stopped by to listen.

13/01/2021

Social media platforms banning Trump is a pretty big deal and it goes beyond preventing further violence. It has business implications. I talked with Sourcestream about it last week when I was a guest host on Just The Facts with Blake Rutherford.

The fact that Trump has been suspended from all major social media networks is a big deal. On Friday’s episode of Just the Facts, Blake and Emily talked exte...

08/01/2021

I spoke with KARK yesterday about the unprecedented moves by Twitter and Facebook to block posts by President Trump. Because he has been so reliant on those channels, the suspension basically muted him. It is a lesson in not putting all your communications into the hands of social platforms that you do not own, something I've long preached about as a digital marketer. Social media is great, but you need to diversify your channels because any one of those platforms can go away at any time. I'll be interested to watch what happens as niche channels grow as a result of these moves by Twitter and Facebook.

President trump posted a video message on Twitter Thursday night, saying he is focused on “ensuring a smooth, orderly and seamless transition of power.” The tweet is his first since his…

15/12/2020

Email newsletters are having a big moment. I've rounded up a few of my favorites in this post. What newsletters do you recommend?

I’ve rounded up my current favorite newsletters — the ones I always open, always read, and usually find something interesting to learn more about with a click-through. My subscriptions are constantly fluctuating, and I am always looking for new ones, but these are my favorites of the moment.

09/12/2020

Episode 64 of Conversations Cocktails + Connections features Leslie Marshall, owner of The Marshall Concept. Leslie is who you hire when you need to get that kitchen or pantry or garage or kid’s room or closet organized to Pinterest-worthy perfection! She shared some organizing secrets with us and has holiday organizing ideas. Cheers!

Leslie Marshall is the Owner & Professional Organizer at The Marshall Concept. Leslie is who you hire when you need to get that kitchen or pantry or garage o...

10/11/2020

Latest podcast/talk show episode is now available! Our guest is Sara Hurst of Bella's Kitchen. Cheers! https://youtu.be/kj2PJSyadFY

Sara Hurst recently launched Bella’s Kitchen, a meal service for kids. This brilliant idea is mean to turn picky eaters into food connoisseurs! And is a huge...

20/07/2020

I have a thing for gear. Gear of all kinds — arts and crafts, computers, barware, kitchen gadgets, and in this case, camera and photography gear. While I tend to be a super-organized person, my collection of gear in my small house can be a problem. I have stuff tucked away everywhere and getting something out becomes a production in itself. Now that I am needing to regularly access my camera and photography gear for the new podcast, the process of rearranging a room to access it is not the most efficient use of time. Enter one of my geekiest ideas yet: create my own A/V cart. http://readerwriterseeker.com/blog/2020/6/23/my-home-av-cartEmilyReevesDean,DigitalMarketingSpecialist

While I tend to be a super-organized person, my collection of gear in my small house can be a problem. I have stuff tucked away everywhere and getting something out becomes a production in itself. Enter one of my geekiest ideas yet: create my own A/V cart.

17/07/2020

I recently joined David Sanders, Director of Innovate Arkansas (IA) at Winrock International to talk about approaching social media as a startup company, how to plan the messaging, which channels to use, and testing to get the best results. http://readerwriterseeker.com/blog/2020/6/10/social-media-advice-for-startupsEmilyReevesDean,DigitalMarketingSpecialist

I was a guest on the IA Interviews podcast and talked about approaching social media as a startup company, how to plan the messaging, which channels to use, and testing to get the best results.

16/07/2020

I mean, coming up with good content frequently enough for just your regular Instagram post is hard enough, right? http://readerwriterseeker.com/blog/2020/6/2/instagram-stories-yes-or-noEmilyReevesDean,DigitalMarketingSpecialist

I mean, coming up with good content frequently enough for just your regular Instagram post is hard enough, right? Now you are supposed come up with stories in 15-second increments that can be shared regularly enough over 24 hours to keep your brand in that top horizontal feed on Instagram? Yes. Yes,

13/07/2020

Placing ads on Facebook and Instagram is easy, they said! You can do it yourself, they said! Then why the hell aren’t they working? http://readerwriterseeker.com/blog/2020/5/30/getting-started-with-facebook-advertisingEmilyReevesDean,DigitalMarketingSpecialist

Placing ads on Facebook and Instagram is easy, they said! You can do it yourself, they said! Then why the hell aren’t they working? It *IS* super easy and Facebook gives you all the tools and guidance you need to do it right. Which means it is *ALSO* super easy to spend money without getting the r...

10/07/2020

So you’ve got great content and want more people to see it without spending money to place ads. Let’s talk about how to build engagement and grow your social media following. http://readerwriterseeker.com/blog/2020/2/11/find-followers-and-build-engagement-on-social-mediaEmilyReevesDean,DigitalMarketingSpecialist

So you’ve got great content and want more people to see it without spending money to place ads. Let’s talk about how to build engagement and grow your social media following.

09/07/2020

In order to know what is working and what is not working, you’ll need to look at the analytics from your content and review it for performance trends. With this information, you can draw conclusions and make recommendations for optimization going forward to make sure you are spending your time on social media more effectively and efficiently as possible. http://readerwriterseeker.com/blog/2019/10/7/what-gets-measured-gets-doneEmilyReevesDean,DigitalMarketingSpecialist

08/07/2020

Now that you’ve brainstormed the content ideas and mapped out what you are going to post about and when, it is time to create the content. There is a lot to think about when you start actually creating the content for social media. The words you use, the number of characters per post, the image or graphic, the video, the link. And on top of all of that, for one content “topic,” you have to create multiple post versions to customize that content for each channel. It would be so much easier if you could just create it once and share that across all of the channels! And many people do that — including me sometimes! But when you do that, you are not maximizing the performance of that content. http://readerwriterseeker.com/blog/2019/8/28/its-time-to-create-the-contentEmilyReevesDean,DigitalMarketingSpecialist

Now that you’ve brainstormed the content ideas and mapped out what you are going to post about and when, it is time to create the content.

07/07/2020

Episode 20 of Conversations Cocktails + Connections features Justin Sharp of AR-T’s. You’ve definitely seen AR-T’s designs around town, from the Fauci Fan Club to the Professional Local Business Supporter shirts and the Girls Just Wanna Have Fun and Equal Pay Too design, Justin’s shirts are fun and send positive messages out into the world. We sip on Mimosas and talk t-shirts in this episode. Shop AR-T’s here https://arkansas-tees.com/ or at your favorite local boutique. Also available wherever you listen to podcasts. Cheers!

We made podcast t-shirts! Justin Sharp, owner of AR-T's, let Amy and Emily come into his shop and learn about his design process and screenprinting. You’ve d...

06/07/2020

Content creators, rejoice! I am going to tell you how to fill that content calendar for your clients each month. Posting new content regularly can be daunting, whether you are doing it for your personal brand, for your employer or for multiple clients. Planning is key to keeping the content consistent and to keeping you sane. Here are five tips for planning social media content for clients PLUS some of the tools I use to keep it all on track. http://readerwriterseeker.com/blog/2019/8/27/a-process-for-brainstorming-planning-and-scheduling-social-media-content-for-clientsEmilyReevesDean,DigitalMarketingSpecialist

Posting new content regularly can be daunting, whether you are doing it for your personal brand, for your employer or for multiple clients. Here are five tips for planning social media content for clients.

04/07/2020

Episode 19 of Conversations Cocktails + Connections is now live! Watch us make a mess with fresh vodka-infused watermelon while we celebrate the Fourth of July. Also available wherever you listen to podcasts. Cheers!

In this messy but fun episode to celebrate the Fourth of July, Amy and Emily attempt to make cocktails with juice from a vodka-infused watermelon. The recipe...

02/07/2020

Let’s talk about how you kick-off your relationship with your new client the right way and make sure you have the information you need to create and manage effective social media messaging.

01/07/2020

How much should you charge? How much information should you include in a proposal? What does it take to get the job? My proposals have evolved quite a bit over the years since I first struck out on my own. In this post, I share my current proposal structure and the things to consider including in your proposals.

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