Thulium

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Thulium

We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

30/07/2025

"The battle against AI deception is not just a technical challenge; it's a test of our collective wisdom and foresight."

These powerful words from our CEO, Tamara McCleary, underscore the high stakes of navigating AI’s deceptive capabilities. From systems that feign compliance to those amplifying echo chambers, the risks aren’t merely technical—they challenge our ability to safeguard humanity’s future.

How do we respond? Tamara calls for adaptive regulations, global collaboration and radical transparency. It’s a test of leadership, innovation and our shared commitment to a responsible AI future.

This is more than an issue for technologists—it's a defining moment for society. Explore Tamara’s article for an unflinching look at the challenges and opportunities ahead. https://www.linkedin.com/pulse/when-machines-learn-lie-evolving-landscape-ai-part-2-tamara-mccleary-rxz3e/

28/07/2025

💡Don’t Let AI Replace Your Brand’s Voice—Enhance It! 🗣️

AI is here to help, but it’s not a replacement for meaningful, personalized customer care. In Gage Grammer’s insightful post, discover how AI can support social customer care without losing the human connection that makes your brand stand out.

Learn how to:

🔍 Leverage AI to handle routine tasks while keeping a human-first approach
⚡ Engage proactively and avoid social media pitfalls
🎯 Turn customer feedback into content that resonates with your audience

A balance of AI and human engagement is the key to creating a winning social customer care strategy. https://thulium.co/ai-cant-do-it-alone-the-future-of-social-customer-care-is-human-led/

25/07/2025

💡 “It infuriates me to be wrong, when I know I am right.” Inspired by this Molière quote, our CEO, Tamara McCleary, dives into the paradox of “rightness” and the power of digital kindness.

In her blog post, Tamara shares how the relentless drive to be “right” in our online conversations can keep us from experiencing the richness of diverse perspectives. Instead, she encourages us to embrace humility and dignified disagreement—to listen first, understand, then respond. By creating kinder, more empathetic online spaces, we each play a role in a ripple effect of positive change.

Let’s start the ripple together 🌊 https://thulium.co/from-disagreement-to-dialogue-embracing-kindness-in-online-spaces/

23/07/2025

⚡ The Power Shift in Marketing is Real ⚡

We’re already seeing the rise of algorithms and AI taking the lead in consumer decision-making. By 2029, machines won’t just assist in marketing—they’ll be marketing to each other. 🤯

In her latest blog post, our CEO, Tamara McCleary, breaks down what this means for businesses and how marketers need to evolve to stay relevant in this new landscape. From algorithm mastery to maintaining human connection, it’s a must-read for anyone focused on the future.

Get Tamara’s insights here! 🔗 https://thulium.co/your-next-cmo-might-be-an-algorithm-the-radical-shift-in-marketing-by-2029/

21/07/2025

Your brand’s social silence isn’t neutral—it’s a missed opportunity.
In a world of scrolls and signals, your presence matters more than ever.

Inside our FREE guide, you'll uncover:

✔️ What today’s B2B buyer actually want
✔️ Where and how to show up
✔️ Social selling with purpose
✔️ Metrics that matter

Your brand's next growth phase starts here → https://thulium.co/win-attention-trust-and-revenue-in-2025-and-beyond/

18/07/2025

Happy ! Today, we're celebrating by diving into the importance of social listening and highlighting the 10 opportunities you gain by actively listening on social media — via Gage Grammer. https://thulium.co/the-power-of-social-listening/

17/07/2025

It's and rather than just picking a favorite, we created some of our own through !

16/07/2025

Ethics and AI: Are We Ready to Agree? 🤔

As AI advances rapidly, the biggest challenge we face isn't technical—it's figuring out what human values should guide it. With differing national and political agendas, how can we possibly agree on the ethical principles that should shape AI?

🎙️ On the Human X Machine podcast, Tamara McCleary joins Christopher Lomas to dive deep into the complex ethical questions around AI. They discuss:

🔹 The need for global AI ethics standards
🔹 The risks of AI learning from human behavior, including manipulation
🔹 The crucial role of aligning technology with human values

Tamara explains why AI’s future isn’t just about technology but about defining what values it should uphold, and why that conversation is urgently needed.

🎧 Tune in now for a thought-provoking discussion:

Apple: https://podcasts.apple.com/gb/podcast/4-ai-marketing-deep-fakes-ethics-ancient-apocalyptic/id1766045840?i=1000672993463

Spotify: https://open.spotify.com/episode/6ZWh3VwPmyuFkOHzlB8Q2O?si=VkjShvcYRwyH2YYfERrmMg

14/07/2025

📢B2B Marketers📢 How are you feeling about the shift from automation and data analysis to content creation with generative AI? Check out Tamara McCleary's blog post on the future of B2B marketing, and the impact of combining AI’s capabilities with human creativity. https://thulium.co/the-future-of-b2b-marketing-is-here-powered-by-ai/

11/07/2025

🌟 Ready to Stand Out in the Noise? 🌟

The digital world is louder than ever—but does it have to be?

Imagine your audience pausing mid-scroll—not because they feel obligated, but because your content truly connects. In a world where attention is currency and engagement is capital, meaningful connections are more important than ever.

Gage Grammer dives into this topic in his latest blog post, breaking down how brands can:

✅ Cultivate a vibrant, impactful brand ecosystem
✅ Engage with purpose on the platforms that matter most
✅ Turn followers into advocates through authentic connections

💡 It's time to rethink your approach to social media. Let’s get back to what matters: creating moments that resonate, spark conversations, and drive real growth.

📖 Read Gage's blog post to learn more: https://thulium.co/from-likes-to-loyalty-cultivating-a-vibrant-brand-ecosystem/

09/07/2025

🌎 In our connected digital world, kindness matters more than ever. As we navigate turbulent times, it's easy to get caught up in the need to be right—but what if we chose to be kind instead?

In her blog post, our CEO, Tamara McCleary, reflects on moments that shaped her perspective on dignified disagreement and intellectual humility. From watching respectful debates to observing digital divisions, she shares powerful insights on how we can each foster a more compassionate online community.

👉 Discover how we can transform our social spaces through understanding, active listening, and a spirit of openness. https://thulium.co/from-disagreement-to-dialogue-embracing-kindness-in-online-spaces/

07/07/2025

The best brands don’t just answer customers—they engage with them.

In a world of automated replies and AI-generated messages, real, human interactions stand out. That’s why personalization isn’t just a nice-to-have; it’s the secret to turning customers into fans.

Our own Gage Grammer shares an unforgettable experience with Ben and Jerrys that proves why brands—no matter the industry—should be prioritizing personalized social care.

💡 It’s not about using a customer’s name—it’s about real-time adaptability, context, and relevance.

Read the full blog post: https://thulium.co/social-care-that-sticks-how-personalization-turns-customers-into-fans/

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Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.