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Thulium

We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

12/09/2025

Too many brands are stuck in the content churn of posting without real purpose.

Our B2B Social Media Playbook shows how to turn content into conversations, followers into fans, and trust into revenue.

Download our playbook to get the strategies that cut through the scroll. https://thulium.co/win-attention-trust-and-revenue-in-2025-and-beyond/

10/09/2025

🤖 Can AI be a force for good and a force for everyone? In Tamara McCleary's thought-provoking article, she unpacks Sam Altman’s ambitious vision for the Intelligence Age—highlighting both the exciting opportunities and the critical challenges we face. From historical lessons to today’s ethical questions, she emphasizes that responsible innovation must be our guiding light. 🌐💡

Discover how we can approach this transformative age with wisdom and collaboration to ensure a fair and impactful future, and weigh in with your thoughts on balancing innovation and responsibility! https://www.linkedin.com/pulse/intelligence-age-reflections-sam-altmans-vision-future-mccleary-0t9fe/

08/09/2025

"Your first impression doesn’t happen during the pitch—it happens in your posts, your podcast guest spots, your leadership’s thought leadership, and the quiet digital trails you’ve been leaving all along."

Gage Grammer highlights the critical importance of being more proactive and spending more time engaging with your customers and audiences to create a lasting impact on how they feel and talk about your brand on social media. https://thulium.co/adapting-to-the-new-b2b-buyer-why-social-media-is-the-key-to-engaging-the-modern-buyer/

We promise, it’s worth the time and effort!

05/09/2025

Is your audience on social media ingrained into your social media strategy to amplify the brand voice and achieve your goals?

If your answer is no, you could be missing out on a multitude of favorable moments! Our own Gage Grammer highlights 11 social listening opportunities for your social media marketing team to start integrating into your strategy to increase your brand awareness and more. https://thulium.co/the-power-of-social-listening/

03/09/2025

🚀Let’s UNLEASH your social media potential with innovation and expertise🚀

At Thulium, we combine the power of marketing, technology, and data science to create holistic campaigns that push your brand forward. We don’t just adapt to change—we anticipate it, ensuring your brand stays ahead of the curve in social media excellence. Ready to unlock your brand’s full potential? https://thulium.co/

01/09/2025

"As marketing professionals, we have a significant role to play in combating the trend of digital deception. Our responsibility extends beyond promoting our brands; it's about safeguarding the integrity of the digital landscape." Our own Tamara McCleary dives into the changes in marketing, the significance of trust, the impact of AI and more. https://thulium.co/a-crisis-of-trust-how-digital-deception-is-changing-marketing-forever/

29/08/2025

As AI continues to transform industries, one critical question arises — is our focus on safety and alignment stifling creativity? Our CEO, Tamara McCleary, highlights and dives into Behnam Mohammadi's paper, where he explores this dilemma, showing how techniques like Reinforcement Learning from Human Feedback (RLHF) can lead to more predictable outputs at the expense of innovation.

For industries like marketing, where creativity is essential, this raises concerns. Can AI deliver both safety and originality? The answer may lie in balancing aligned models for consistency with base models for creativity, alongside smart prompt engineering.

Explore this complex trade-off and its impact on AI-driven industries in Tamara's article. https://www.linkedin.com/pulse/ai-too-safe-creative-deep-dive-creativity-conundrum-tamara-mccleary-5ftde/

27/08/2025

Social customer care isn’t just about answering questions—it’s about creating experiences.

Too many brands treat social care as a one-and-done response. But what if it could be the start of a lasting relationship instead?

📌 Customers want speed, but they also want to feel seen—and they can spot a generic AI response a mile away. The real key? A blend of AI efficiency + human personalization to make interactions unforgettable.

Gage Grammer shares a powerful example of how Ben and Jerry's turned a simple social exchange into a lasting brand moment.

🔎 Are you listening to your audience and creating moments that stick? https://thulium.co/social-care-that-sticks-how-personalization-turns-customers-into-fans/

25/08/2025

🧠✨What does it truly mean to be human in a world where technology blurs the lines between mind and machine? 🧠✨

In her blog post, Tamara McCleary explores the extraordinary potential of AI-accelerated neuroscience to redefine how we think, feel, and connect. But with these possibilities come profound questions about identity, authenticity, and the essence of human experience.

Dive into this thought-provoking exploration and join the conversation about the future of our minds: https://www.linkedin.com/pulse/rewiring-reality-how-ai-could-transform-human-mind-tamara-mccleary-wrxye

💭 What are your thoughts on AI shaping our understanding of humanity? Share in the comments👇

22/08/2025

Social isn’t separate from sales. It fuels it.

Our B2B Playbook shows how to move from mindless scrolling to meaningful selling—without being “that person.”

We cover:

➡️ Buyer behavior

➡️ Employee advocacy

➡️ Content that converts

➡️ Community + crisis management

🔗 Grab your FREE copy of our playbook: https://thulium.co/win-attention-trust-and-revenue-in-2025-and-beyond/

20/08/2025

We believe that the essence of a great podcast lies in spontaneity. The best moments are those that unfold naturally, leading to genuine exchanges that resonate with listeners. https://thulium.co/the-sound-of-connection-reflections-on-a-decade-of-podcasting/

Our CEO, Tamara McCleary shares key insights she's gained on crafting compelling conversations:

🎙️Listen deeply: Immerse yourself in the dialogue and engage fully with your guests.
🎙️Follow curiosity: Don’t shy away from exploring unexpected topics; these tangents often yield the richest stories.
🎙️Set the tone: Establish a connection with your guests before recording to encourage open and honest dialogue.

Dive into our blog to learn more about podcasting and the importance of storytelling🌟

18/08/2025

Today’s B2B buyer isn’t waiting for us to introduce ourselves—they’re out there, researching, connecting dots, and forming opinions long before we’re ever in the room (or on the phone).

Our own Gage Grammer explains why social media is the key to engaging the modern buyer, as well as why showing up and being adaptable is so critical. https://thulium.co/adapting-to-the-new-b2b-buyer-why-social-media-is-the-key-to-engaging-the-modern-buyer/

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Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.