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Thulium

We are a Social Media Marketing Agency creating business value through our proprietary data-driven strategies and award-winning storytelling.

Thulium is a global social media marketing agency focused on social strategy, end-to-end management, analytics and the development of influencer programs for B2B and Enterprise. Thulium creates business value for our clients through a proprietary data-driven strategy which incorporates our award-winning storytelling. Our strategies have helped many of our clients reach the top of their peer group

in share of voice and client engagement. A partial list of our clients include: Mercer, SAP, Marsh McLennan, Centrica, Cisco, Dell, AWS, Oracle, RSA Security, A10 Networks, Mocana and IBM. Contact us today and let us help you implement a data-driven strategy for your organization.

07/11/2025

🌍 Social media’s power to connect us is vast, but with that power comes great responsibility. The rise of fake news and deepfakes threatens the trust and authenticity we rely on, so, as marketers, we must lead the charge in verifying content and promoting transparency.

🔍 Our CEO, Tamara McCleary, explains the importance of supporting fact-checking initiatives, educating users on media literacy and advocating for ethical digital practices so we can combat misinformation and create a trustworthy digital environment for everyone. https://thulium.co/a-crisis-of-trust-how-digital-deception-is-changing-marketing-forever/

05/11/2025

Social media engagement is any interaction between a user (your audience) and your content. Not all engagement is created equal, and each channel has their own metrics that are important to understand to tell the right story. Gage Grammer takes us through the three different types of engagement, and why knowing the difference is critical to your brand's social media success. https://thulium.co/what-is-social-media-engagement-really/

03/11/2025

Think B2B buyers wait until the sales call to form an opinion? Think again.

Your social presence is doing the talking.

And if you're not in the conversation? You’re not in consideration.

Get our guide to help you move from passive presence to powerful positioning. https://thulium.co/win-attention-trust-and-revenue-in-2025-and-beyond/

31/10/2025

"Curiosity is the engine that drives discovery and innovation." Check out Tamara McCleary's article on "I don't know" leadership, and the importance of fostering a culture of adaptability and experimentation. https://www.linkedin.com/pulse/embracing-i-dont-know-leadership-times-change-tamara-mccleary-oofce/

29/10/2025

"As AI systems get more imaginative, they're also getting better at tricking us — we must act fast and put severe guidelines and safeguards before it's too late." Learn about our ethical responsibilities, as well as three approaches to battles AI deception in the future of work with Tamara McCleary. https://www.linkedin.com/pulse/when-ai-learns-lie-navigating-ethical-minefield-tamara-mccleary-odide/

27/10/2025

"Your content might get attention, but your conversations build trust. Your buyers don’t just read, they watch how you show up."

In Gage Grammer's blog post, she points out that it’s about showing up meaningfully where it matters. The brands winning in B2B aren’t shouting louder, meaning they aren’t excessively posting—they’re listening better and engaging smarter. https://thulium.co/adapting-to-the-new-b2b-buyer-why-social-media-is-the-key-to-engaging-the-modern-buyer/

This shift is an invitation to connect more meaningfully and differently. Take the plunge into her blog post and connect with us if you're ready to level up your brand and strategy!

24/10/2025

💡The digital landscape is evolving, and so are the challenges we face. With the increase in fake news, deepfakes and digital twins, we're seeing an more threats to online trust and integrity. As marketing leaders, our role is imperative in verifying the content we share and fostering a culture of transparency and accountability.

🛡️Our CEO, Tamara McCleary, highlights the importance of championing initiatives that promote media literacy, support fact-checking and advocate for ethical standards to rebuild trust and ensure the digital space remains a reliable and safe environment. https://thulium.co/a-crisis-of-trust-how-digital-deception-is-changing-marketing-forever/

22/10/2025

Social media engagement isn’t just a tally of likes. It’s the full spectrum of actions your audience takes with your content—ranging from passive to active to generative. Our own Gage Grammer pulls back the curtain on what really counts as engagement, why it fuels brand magic and which actions matter most. https://thulium.co/engagement-isnt-just-a-like-understanding-the-basics-of-social-media-interaction/

20/10/2025

The Growing Threat of Deepfakes: Entertainment vs. Truth 🤔🔍

In an age where misinformation spreads faster than ever, deepfakes have become a major concern, especially on social media. The technology is advancing so rapidly that it’s getting harder to distinguish between what’s real and what’s fabricated. But here's the most alarming part: we enjoy these fakes.

🎙️ In this episode of Human X Machine, Tamara McCleary joins Christopher Lomas to discuss the dangers of deepfakes and the ethical implications they bring. They explore:

🔹 How deepfakes thrive on social platforms, going viral despite their deception
🔹 The challenge of detecting deepfakes as they become increasingly sophisticated
🔹 The willingness of people to overlook the truth for the sake of entertainment and sensationalism

🎧 Listen to the full conversation here:

Apple: https://podcasts.apple.com/gb/podcast/4-ai-marketing-deep-fakes-ethics-ancient-apocalyptic/id1766045840?i=1000672993463

Spotify: https://open.spotify.com/episode/6ZWh3VwPmyuFkOHzlB8Q2O?si=VkjShvcYRwyH2YYfERrmMg

17/10/2025

Let’s retire the guesswork.

This isn’t about dancing videos—it’s about direction:

✔️ Strategic content
✔️ Buyer behavior shifts
✔️ Crisis management
✔️ Employee advocacy
✔️ Social selling that doesn’t make you cringe

Our NEW playbook is your social roadmap for 2025+. https://thulium.co/win-attention-trust-and-revenue-in-2025-and-beyond/

15/10/2025

At Thulium, we believe that AI is a powerful tool, but it can’t replace the human touch when it comes to social customer care. 🤖❤️

In her latest blog post, Gage Grammer dives into how AI can support social customer care but shouldn’t be the sole driver. It’s about using AI to assist, not replace, the critical human engagement that builds lasting relationships with customers.

Here’s what you’ll learn:

✅ The strengths and limitations of AI in customer care
✅ How to effectively combine AI with human expertise
✅ How proactive social customer care can transform your brand’s reputation
✅ Turning customer insights into impactful content and stories

Start small, but start today—elevate your social customer care and create more meaningful connections with your audience 🌐✨ https://thulium.co/ai-cant-do-it-alone-the-future-of-social-customer-care-is-human-led/

13/10/2025

"Imagine the power of a crystal ball that reveals the future and guides you to success in your marketing campaigns — this is the reality of predictive analytics in AI-driven marketing strategies." Take a closer look at Tamara McCleary's perspectives and thoughtful insights on how marketers can use predictive analytics to their advantage, as well as how to demonstrate value to stakeholders. https://www.linkedin.com/pulse/unlocking-success-how-predictive-analytics-your-tamara-mccleary-px4de

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Thulium is a global marketing agency specializing in social media. Thulium crafts and shares compelling brand narratives on social media for our clients. Thulium also harnesses the power of Influencer Marketing using big data, analytics, and customer insights to significantly move the needle on sales through the power of Social Media Account-based marketing. Thulium works in development of brand identity for maximum impact amplifying brand story and elevating brand image across social media channels creating thought leadership, and increased conversions through building trusted relationships with target audiences. Highly tuned social media strategies and ex*****on positively impact customer journey and experience. By focusing on creating brand influence through developing powerful customer relationships and brand stories for companies in the Fortune 1000, Thulium shifts corporate and customer culture around extraordinary brands in the vertical of social media. Some of our clients include, and have included: Verizon Enterprise, IBM, SYNNEX, Mercer, Kawasaki Motors USA, Appboy, Dynamic Signal, The CMO Club, KPMG, U.S. Department of Defense and VentureBeat to name a few. Thulium provides Influencer Marketing through 5 Primary Vehicles 1. Brand Strategy, Ex*****on and Brand Amplification at Live Events 2. Social Media Strategy, Training, and Ex*****on of Social Media plan 3. Employee Advocacy and Training Programs 4. Data analytics, tracking, social listening, and insight marketing to targeted audiences. 5. Content Creation, Professional Video Production and Live streaming video.