Petty Chronicles

17/06/2025

Unlock new revenue! 🚀

QSRs, it's time to master Retail Media Networks (RMNs).

This QSR Magazine report explains why clean data makes RMNs shine. Sprout Social helps QSRs funnel social traffic to in-app orders, strengthening RMN partnerships.

Today, the layout and consumer engagement opportunities within a QSR chain are vastly different than even just a few years ago. The main reason: digital screens and mobile apps. QSR chains have quickly adopted self-ordering kiosks, brightly lit digital menu boards, and loyalty-driven, immersive mobi...

16/06/2025

From navigating student privacy to creating standout content on a shoestring budget—higher ed marketers face unique challenges.

The Higher Ed Hub in The Arboretum is where we work through them together. Join the conversation:

16/06/2025

Apple just made it a little easier to skip the small talk and get straight to the “Where can I buy that?”

Their new iPhone visual search feature will let users identify and shop products directly from paused videos. For brands, this raises big questions:

- What makes your product recognizable without context?
- Is your branding built for a mute-scroll world?
- How can social teams get ahead of visual discoverability?

It's not just about being seen—it’s about being known. Curious how others are thinking about this shift? Read the full Ad Age article:

At WWDC, Apple unveiled a new way for users to shop on their devices with less friction.

16/06/2025

16/06/2025

This month's PPR is a reminder that brands shouldn't chase mass reach, they should focus on resonance with their target audience.

The boldest brands on social deliver so much more than just awareness, with a clear influence on the bottom line and tangible ROI.

16/06/2025

It all started when 23-year-old graduate, Zaria Parvez, was asked if she could make videos for Duolingo’s unused TikTok account. Since then the brand Read more...

16/06/2025

Almost forgot this is the whole point: connection, creativity, impact. ✨

Here's a look at the top conversations, creators and campaigns driving the future of the marketing at this week.

📊: https://bit.ly/4jPOW4u

21/03/2025

Social is driving real business impact. We know it. But how can we prove it?

Join Forrester, SiriusXM, Pandora, and Verbatim on April 2 as we tackle the ROI of social media—from quantifying results to securing budget for what really matters.

If you’ve ever been asked to “show the numbers,” this one’s for you.

Marketers know that social media is essential for brand awareness and engagement—but how does that translate to real revenue? With growing pressure to prove Read more...

21/03/2025

Marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Introducing..., a new series where we’ll invite our favorite social experts to share how they really feel about the latest trends.

The social media landscape is changing. Consumers are spending more time on emerging networks, and brands need to respond proactively.

19/03/2025