07/06/2025
Is creative strategy still a sustainable career at your 40s — especially for a work-from-home mom in the age of AI?
Absolutely. In fact, it might just be your unfair advantage.
At 40, you bring:
✅ Life perspective
✅ Emotional intelligence
✅ Real insight into human behavior
✅ Stability that clients actually value
With AI as your assistant (not your competition), you can:
🔹 Draft smarter briefs
🔹 Speed up audits
🔹 Refine your messaging and tone
🔹 Work faster, not harder
Here’s how to make it work:
> Pair strategy with light ex*****on (think: Canva, Trello, Meta Ads)
> Own a niche — wellness, local businesses, education, etc.
> Build your personal brand. Clients hire people they trust.
> Use tools, not titles, to do big work in small windows of time.
> You don’t need to work around the clock — just work with clarity. 💡
Creative strategy is still a viable path. Especially if you play it smart, lean into your story, and stay curious.
