Her Umbrella Magazine

04/06/2025

23 years ago (today), I registered my very first business—Bots in Tots Baby Clothes. Back then, I was a cook on an outback cattle station, juggling a 4-year-old and a baby while sewing children's clothes in my spare time.

Since then, life has happened—big time. I’ve been divorced, moved from the outback to the coast, lost my mum to cancer, changed careers, and yet I’m still here: still creating, still evolving.

Because that’s the thing about businesses—they grow and change as we do. They’re a reflection of the person running them, and they often become something completely different than what we planned.

These days, I help women in small business bring their own ideas to life—just like I did with my own idea all those years ago on that cattle station.

It’s a full-circle moment that means the world to me and I cannot wait to see what the next 20 years bring.

27/05/2025

Oh my gosh I cannot wait to hear Jolene speak tonight!! I'm such a huge fan!

🌟 Meet Our Speaker – Jolene Watson! 🌟
Jolene began her career in graphic design and has since built strong expertise in marketing, promotions, and community engagement, particularly during her time as Promotions and Engagement Officer at the Moncrieff Entertainment Centre.

Jolene will be sharing her skills her skills in identifying target demographics, strategic planning, choosing effective distribution channels and building marketing campaigns at our upcoming Connecting Creatives: The Art of Marketing event.

Join us for this special networking evening to unlock your creative potential and learn how to elevate your marketing game, grow your personal brand and navigate the digital world like a pro.

⏰ Tuesday 27 May, 5:30 – 7pm
📍 Bundaberg Regional Gallery

This FREE event is a must for artists looking to connect, learn, and grow! Register now 👇
https://aubundaberg.sales.ticketsearch.com/sales/salesevent/148330

23/05/2025

Our Collaboration & Marketing Seminar was an absolute vibe last night—real conversations, honest business chats, and a room full of women who showed up for themselves and their businesses.

A huge thank you to Dannielle at for hosting us and providing the most delicious food and drinks (that nibbly platter was to die for!).

Once again, I was blown away by the energy in the room.These women invested in their growth, asked brilliant questions, swapped stories, and generously supported each other.
And honestly? We were so into the learning and connection that we forgot to take photos—again!

If you’ve been curious about our workshops, take this as your nudge.These aren’t just seminars. They’re a space to grow, ask, connect, and walk away with real strategies (and a whole lot of encouragement).

Coming up next:
• AI for Business – how to use tools like ChatGPT and Canva AI to streamline, save time, and stand out.
• PR & Marketing – how to get seen, get featured, and confidently market your business with clarity and purpose.

Want in? Keep an eye on our page or send me a message and I’ll make sure you’re the first to know when bookings open.

Because growing a business doesn’t have to be lonely—or overwhelming.
You just need the right room.

20/05/2025

• • • • • •

Ready to grow your business through connection, not competition?

Join us Thursday for our May Her Umbrella Seminar all about Collaboration Marketing Strategies—and how working with others can help you scale smarter, faster, and with more fun.

Whether you’re new to business or ready for your next level, this session is full of practical ways to build partnerships, share opportunities, and bring more visibility to your work.

We’ll cover:
• What makes a great collaboration
• Easy ways to connect with other business owners
• How to create win-win ideas
• And how collaboration builds trust, momentum, and growth

This seminar aligns with the April/May sections of the Her Scaling Simplified Planner—so feel free to bring yours along or grab a copy on the night!

Food + drinks provided. Come as you are, bring a friend, and let’s make some magic together.

When: Thursday 22/05/25
Where: The Book Boutique Bundaberg
Time: 5:30 PM
Cost - $75.00

Spaces are limited to just 10 attendees to keep things intimate, impactful, and full of real connection.
https://www.herumbrellamagazine.com/seminars/p/the-power-of-collaboration-in-person-seminar

11/05/2025

• • • • • •
Being a single parent while running a business (or working) isn’t just a balancing act — it’s a full-blown tightrope walk with no safety net.

There are moments of pure pride — like watching your kids grow into amazing humans, or launching something you built from scratch — that make it all feel worth it.

But behind those moments? There’s exhaustion. Guilt. Juggling school runs with client calls. Crying in the car before pulling yourself together for a shift. There’s that quiet strength we don’t talk about enough.

We rarely share how bloody hard it is — how we show up for everyone else while quietly questioning if we’re doing enough, being enough.

Whether you’re building a business, working long hours, or simply making it through each day — your effort, love, and resilience matter more than you know.

This Mother’s Day, I’m celebrating the single mums who do it all — often without fanfare, and always with fierce, unwavering love.

You are seen.
You are incredible.
Happy Mother's Day!

08/05/2025

So excited to see all our favourite artisans at this market tomorrow!

🌅✨ Get ready for a fantastic Friday — our ever-popular Twilight Artisan Market is back, beautifully timed for Mother’s Day weekend! 💐

⏰4pm - 7pm, Gallery Park

As the sun sets, wander beneath the soft glow of fairy lights and discover a curated collection of artisan wares and unique artworks — perfect for gifting, or as a special treat just for you.

🎶 Enjoy the soulful sounds of Stella Hutchins and Isaac Maher, performing live throughout the evening, adding to the enchanting atmosphere.

There will also be an array of tasty treats and the ever important coffee hit to keep up your shopping energy! 🧋🍔

As always the Bundaberg Regional Art Gallery will be open late so that you can enjoy our latest suite of exhibitions!🤩

Support local makers, find something truly one-of-a-kind, and celebrate creativity in our community.

29/04/2025

Oh my gosh!
Every post from about stockists for their new Perfectly Imperfect Artisan Collective gets me more excited! I cannot wait to check it out!



• • • • • •

How cool are our vendors! ❤️ Anne and Rob from understood the assignment with creating a cool shop space!

👏 Threading that velvet curtain was definitely a sit down job. 😅 I can’t wait to see Anne’s handmade goodies stocked over the next couple of weeks.

🫶🏻

24/04/2025

Lest we forget

19/04/2025

Happy Easter from our family to yours xo

17/04/2025

Omg omg omg so excited for this! I love seeing some of our favourite businesses come together!

💛💛💛

Paragon Theatre & Espresso Bar
• • • • • •
Yet another amazing vendor getting a start on their shop today! Can’t wait to have Raelene from “ Will Make It ” set up. You’ll notice her beautiful signage used throughout the place for all of us too!

🫶🏻

15/04/2025

We are loving checking out the amazing businesses that are opening shop spaces at the Perfectly Imperfect Collective!

We cannot wait to check it out!


• • • • • •
The wonderful Kate from The Felt Workshop started setting up her site/shop space yesterday! 🤗 The detail and time that goes into Kate’s creations is amazing. Follow Kate’s page for upcoming workshops too. 🫶🏻

The Perfectly Imperfect Collective is coming together beautifully! If you have unique creations or are a lover of all things retro/vintage and would like to be a vendor, please email me at [email protected] with details of your business.