dunnhumby media

25/01/2021

dunnhumby media is moving! Please follow dunnhumby to stay up to date with all the ways we use to connect retailers, advertisers and customers.

23/12/2019

From all of us here at dunnhumby media, we wish you all a great holiday season, surrounded by those you love (and hopefully some time off!). Happy holidays!

18/12/2019

In the age of the empowered consumer ‘one size fits all’ is no longer a sustainable business model. From data privacy regulations to product and offer personalization, consumers are in the driver’s seat, and they are demanding more for their consideration - and dollar. So, what trends should you expect from programmatic growth leading up to 2020? Download our 2020 Digital Media Trends report to find out! >>> http://bit.ly/2YGYW8d

05/12/2019

What's the optimal retail media strategy retailers should follow? And the potential size of the revenue opportunity for major retailers? What are they missing out if they don't start monetising their media assets? Jérôme Cochet, Global Managing Director for dunnhumby media, answers these and more in his exclusive interview with marktforchung.de (in German).

dunnhumby, ein weltweit agierender Anbieter im Bereich Customer Data Science, wirft dem Einzelhandel Versäumnisse vor. Ob die nachlässige Vermarktung von Werbeflächen oder der suboptimalen Einsatz von Gutscheinen, die Datenanalysten sehen viel ungenutztes Potenzial. Wir sprachen darüber mit Jér...

08/11/2019

The holiday shopping season is right around the corner and like any other holiday season, shoppers will be on the hunt for the best deals on the market! With sales expected to reach 1.1 trillion, it’s more important than ever to plan a winning media campaign to be well-positioned for success during the year’s biggest revenue push. Download our 2019 Holiday Insights Report to see what trends to take advantage of this year. http://bit.ly/2NhPQcM

04/11/2019

Joanna O’Connell, VP Analyst at Forrester, sat down with us to explore why retail media is changing the game, and how retailers can explore that. In this second and final part of our talk, we focus on the role data plays in marketing and how brands can use it effectively.

In business today, with players like Amazon and Alibaba disrupting the retail model, it’s more challenging for retailers to reach their customers. Having an omnichannel, multi-touchpoint approach to connect with consumers at any stage of the shopping journey, has never been more important. This is...

30/10/2019

With the disruption to the model caused by names like Alibaba or Amazon, it’s never been more difficult for retailers to reach their audience. The market has never been more competitive, and a good media strategy has never been so essential to any retailer or brand. Joanna O’Connell, VP Analyst at Forrester, sat down with us to explore why retail media is changing the game, and how retailers can explore that.

In business today, with players like Amazon and Alibaba disrupting the retail model, it’s more challenging for retailers to reach their customers. Having an omnichannel, multi-touchpoint approach to connect with consumers at any stage of the shopping journey, has never been more important. This is...

18/10/2019

The average person can see as many as 4,000 ads per day on their digital devices, negatively impacting consumer sentiment and loyalty. Forrester’s new report discusses how a data-driven understanding of your target customers, combined with the right digital and programmatic media tools, can deliver the ads they want and the results you need. Download your complimentary copy now. http://bit.ly/2IBDIBO

14/10/2019

Tanguy Pincemin, our Head of Media for EMEA, talks about the trends that will dominate the retail media market, and how these will impact retailers & brands.

As consumers’ lives are becoming increasingly mobile, and the shopping journey becomes more complex and less linear, selecting the right media is essential for brand success. That’s why this month, for our 3 minute interview, we talked with Tanguy Pincemin, Managing Director for Media in Europe,...

09/10/2019

Want to create digital ads that are actually appealing to consumers? Chelsea Ikona, Marketing Designer for dunnhumby media, explains how.

Historically, Customer-First hasn’t been the first term to come to mind when advertisers and publishers plan their programmatic advertising strategies. According to the Coalition for Better Ads (CBA), "the online ad experience has sometimes fallen short of consumers’ expectations, as indicated i...

16/09/2019

82% of US consumers think tech companies should be more heavily regulated in how they collect and use consumer data. Inspired by GDPR, the California Consumer Protection Act (CCPA) is a new regulation that agencies and advertises must comply with by January 1, 2020 or face significant fines. Are you prepared? Download the white paper, GDPR and the Changing Data Landscape to learn how dunnhumby media can help you. http://bit.ly/2LW6Ft0

16/09/2019

Last week, Noe Baruch, Head of Media for Mexico, presented at the IAB Conecta 2019, with a presentation called “Retail Media: strategies for customer centric campaigns”. Apart from that, he also gave a few interviews! Thank you so much to everyone who joined us.