04/03/2025
.agency’s recent work for , a Mexico City-based management agency for models and performing artists.
Talent management is often reduced to logistics — contracts, bookings, percentages. But for In The Park, representation is something more meaningful: a commitment to advocacy and the recognition of talent as whole individuals.
The agency’s creative direction reflects this philosophy, shaping a visual identity that is both intimate and commanding, expressive yet restrained. The custom serif wordmark embodies stature and interconnectedness, with subtle organic flourishes woven into the letterforms, nodding to nature, unity, and growth.
To further personalise the identity, handwritten elements have been integrated throughout — gestures that bring individuality to the forefront. Personal notes and signatures reinforce the agency’s ethos: talent is not just seen but known.
Designed to be both distinctive and adaptable, this system lays the foundation for an agency that amplifies the voices of its talent while redefining representation.
CREDITS
Identity, Website & Copywriting: BonTemps©
BonTemps©
Team: Mauro Bonillo, John Vallance, Albert Mestres, Sebastian Patiño, José Cohen
In The Park
Team: Carlos Castellanos, JJ Rizo