
10/08/2025
CRAFT AS CODE: COUTURIERS CREATIVE DIRECTORS
_
In , appointing a new creative head is about , and vision. The choice: celebrity virality or the rarer hand that re-codes a maison héritage from within.
At , ’s appointment will test this balance. At , he turned the intrecciato into living code — recognisable as a monogram, yet made for the long run. His “anti-viral virality” — collections that never pander to the feed yet dominate it — signals couture-calibre discipline stepping into ’s architecture.
played safe: .anderson after — fluent in sculptural modernism but in a design language far from couture’s core. of could have brought a spaniard almost -esque folie . Two sensibilities, deux écoles.
Where will continue to provoke and copycats , will withdraw à la — and in doing so, command the ?
At , keeps canonizing Schiap’s Surrealist audacity — mining her obsessions: the “shocking” pink keyed to Daisy Fellowes’s Cartier diamond, the theatre of trompe-l’œil, the scandal of Wallis Simpson’s Lobster Dress — translating them into atelier-first clothes cut to live on the body, catching the air du temps without dilution.
and have yet to be given that scale of stage, but their work reminds us: the true couturier offers not noise, not collage, but codes that live, evolve, and endure. ’s tabula rasa at and is the other extreme of that pendulum — relevant in its destruction that made obsessed, subdued and .a contemplatif.
Que voulez-vous, I’m drawn to the long runways between what has been and what is yet to come; to collections where time is uninvited, where couture drifts until it brushes fashion’s relevance.
_
ALESSANDRO BERGA | L’ÉDITOR