Gen.E India

Gen.E India We are Generation Earth - seeking sustainability through our stories from across India
(13)

05/06/2026

India generates millions of tonnes of construction and demolition (C&D) waste every year.Yet much of it never reaches a recycling facility.
Instead, it is often dumped in lakes, riverbeds, empty plots, and ecologically sensitive areas to avoid transportation costs. The result is pollution, clogged waterways, lost resources, and a growing waste management challenge.
Trace is building digital infrastructure to make construction waste traceable - from the point of generation to recycling.
Their platform, TraceWaste360, enables homeowners, developers, contractors, government agencies, and municipal bodies to request waste collection, track movement, and ensure proper disposal and recycling.

Tag your municipal corporation, urban local body or government agency responsible for waste management.

02/06/2026

This story is supported by , who are working towards a plastic-free future by building a thriving bamboo ecosystem

Every year, India burns millions of tonnes of agricultural waste like stubble, sugarcane bagasse, and cotton stalks. This releases toxic smoke that chokes cities and damages soil health. It’s a crisis hiding in plain sight.

But one entrepreneur from Gujarat thinks the answer has been lying in our fields all along.

Manish Naik founded BambooCrete, which is converting agricultural waste into precast construction panels, blocks and much more. These are fire-resistant, naturally insulating and can be event cement-free.

Think about that. The same waste that farmers often struggle to dispose of could become the walls of our future homes. But the bigger idea isn’t just sustainable construction. It’s creating a new rural economy.

Instead of building large centralised factories, Manish wants to set up local franchises so agricultural waste becomes a revenue stream for farmers - not a liability they have to burn. A village near Vadodara is already piloting this model.

If it works, the crop residue which is burnt, polluting air, destroying soil and killing birds and animals in the process, could help create jobs, generate income, and build more sustainable homes, offices and other structures.

28/05/2026

What if your AC could consume less electricity… without compromising on cooling?
That’s what incubated at is building. Air conditioners and HVAC systems already consume a massive amount of electricity globally. And as temperatures rise, our dependence on cooling is only going up. Zodhya, a Hyderabad-based startup is trying to make the cooling we already use far more efficient. Their smart energy-saving solution helps reduce power consumption from air conditioners which is one of the biggest electricity guzzlers in offices, hospitals, malls, hotels. But without affecting comfort. Which means lower electricity bills, reduced energy waste and potentially a smaller carbon footprint… from something most of us use every single day.

Zodhya is one of the many startups incubated at T-Hub — the world’s largest home for startups — offering mentoring, the right connections, and B2B opportunities that helped turn a college idea into a climate tech company.

22/05/2026

India needs millions of affordable homes.But what if the solution was hiding inside industrial waste all along?
In Ankleshwar, Gujarat which is one of India’s biggest industrial hubs — Vedant and Aditi grew up seeing factories dump waste into the ground.So instead of ignoring the problem, they turned it into a building material.
Their startup, Co2ncrete, is making prefab homes, bricks and blocks using fly ash, silica sludge, construction debris and other industrial waste.
And unlike regular concrete that emits CO₂, these blocks actually capture carbon while being made.
They’ve already helped build more than 450 homes across Gujarat - proving that waste can become the foundation of affordable housing in India.

19/05/2026

is a Hyderabad-based startup that’s upgrading our safety equipment which hasn’t changed in decades. Every day, millions of Indian workforce steps into factories, warehouses and construction sites to build the world around us.

But one small accident at work can change a life forever.
That’s where Jarsh Safety comes in.

Backed by , this startup is rethinking workplace safety with smarter industrial safety solutions designed to prevent accidents before they happen. From improving on-ground safety systems to helping companies build a stronger culture of protection and awareness, Jarsh Safety is working to make workplaces safer for the people who power India’s industries.

06/05/2026

Most “paper” cups or boxes aren’t just paper.
They’re lined with plastic or coated with chemicals that can leach into your drinks and food.
‘s Ecobyte range is made from FSC-certified paperboard and is completely PFAS-free- which means no forever chemicals, and it’s food-safe.
These products are designed to handle all kinds of food without compromising on safety or performance. They can be used for everything from biryanis to gravies and more.
With making them accessible across India, everyone - from small kitchens to large eateries - can make the switch.

01/05/2026

Sereno wants to change how we see plastic waste. They are on a mission to create 100% recyclable and durable products that benefit the environment. They make pots, planters, and garden furniture using post-consumer recycled (PCR) materials such as F&B packaging and post-industrial recycled (PIR) materials such as trimming and rejections from factories that are producing essential items. Their products are long-lasting, aesthetic, UV-resistant and can withstand harsh weather conditions. They also manufacture their products using solar energy and biofuel. Sereno’s garden furniture is available in India and is also exported around the world.

28/04/2026

What if your roof could give you free water every time it rains?
Most rainwater that falls on our homes is treated like waste,even though cities are running out of groundwater faster every year.
Rainy is changing how we think about water, not as something we need to buy, but something we already get.
They capture rainwater from rooftops and use a gravity-based filter to separate dirt, making the water clean enough to store or reuse.
What people don’t realise is that rooftops can collect thousands of litres in a single season, enough to rely less on water tankers
Systems like this also help refill groundwater, which is important as borewells in many cities are drying up.
And because the water is naturally soft,
it’s better for plumbing, appliances, and even reduces long-term maintenance costs.
Beyond individual homes, if more people use this, it can reduce the strain on city water supply.
It’s not just a product, it’s about using the rain we already get instead of depending on limited sources, helping reduce the need for tankers and groundwater.

24/04/2026

is rethinking how we build homes in Bengaluru. Instead of crowded layouts, they focus on low-density communities designed around nature.Think organic farms instead of empty lawns. Miyawaki forests instead of decorative plants. Step-wells, bio-pools, and other spaces for yoga and slow living. These communities are also built to function sustainably using rainwater banking and renewable energy to reduce long-term costs. Tattvam currently has four projects around Sarjapur in Bengaluru.

17/04/2026

India throws away 3 million tonnes of furniture every single year. Most of it ends up in landfill.

IKEA is trying to close that loop.
Their Buy Back programme lets IKEA Family members return old furniture like beds, couches, kitchen cabinets, even mirrors and glasses in exchange for store credit.
Your returned piece goes to IKEA’s As-Is section and gets resold at the same price or sometimes even cheaper than what they paid you for it. One person’s outgrown bed frame becomes another person’s first apartment find.
It’s current piloting in Hyderabad.
IKEA’s goal is to be fully circular by 2030. In a country generating this much furniture waste, a programme that makes circularity as easy as a store visit might actually matter.

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