22/07/2026
Big Brands are Funding Trash Collectors in Egypt
The initiative in the clip is Plastic Bank. It was founded in 2013 in Vancouver by David Katz and Shaun Frankson, and it started in Haiti. It reached Egypt in 2020, which was its first move into the Middle East, and it now runs in six countries with tens of thousands of registered collectors between them.
The mechanism is simple enough. A collector registers as a member and every exchange is logged on an app when the plastic is handed in at a collection branch. The branch delivers to a processor, the processor issues a receipt, and the app checks one against the other before the bonus is released. That paper trail is the whole point. It means a specific quantity of plastic can be traced from a specific person to a specific factory.
That traceability is what gets sold. Plastic Bank is a for-profit business, not a charity, and its customers are large consumer goods companies including Henkel, SC Johnson, Procter and Gamble and Coca-Cola. They pay for verified collection so they can count it against the plastic they put into the world. The money from those contracts is what funds the bonus above scrap price, and the extras that come with membership: food vouchers, basic health insurance, school supplies, gloves and masks.
For someone who has spent their life outside the formal economy, the app is arguably the bigger deal. It carries a digital wallet, and for many members that wallet is the first savings account they have ever had. It gives a collector a record and an identity in a system that never had one for them. Set that against the gam'eya and the gold jewellery, which is what people here have always used instead of a bank, and you can see what is actually changing.
It is also worth being clear about the scale. This yard has 55 registered members. The community is well over a hundred thousand people. So this is a scheme operating inside a small part of a very large trade, not a replacement for it.