28/05/2025
When better care is the mission, your story can’t afford to miss the mark.
Over the course of four years, we worked with the AGE Inc. team, helping to bring their Gentle Persuasive Approaches (GPA) curriculum to life on screen — a humanistic, patient-centred training program supporting frontline caregivers working with people living with dementia.
This wasn’t just instructional content. It was emotional, educational storytelling designed to help caregivers see the person beneath the disease — and respond with confidence, empathy, and care.
Today, this set of 12 videos are part of a national curriculum that’s changing the way dementia care is delivered across Canada. We’re proud to have played a small part in such a meaningful mission — and grateful to the AGE team for trusting us with such an important mission.
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