29/08/2026
🚨🚨 Examples 👇👇
Person 1 (weak positioning)
I’m a hardworking product manager with 7 years of experience. I’m collaborative, analytical, organized, and passionate about building great products.
Person 2 (strong positioning)
I’m the person you want when a product has a messy customer problem and nobody knows exactly what to build. I turn ambiguous problems into simple products that customers actually use.
As a hiring manager, I would have little to no idea how to use person 1. Conversely, I know exactly where to put person 2.
These people may have a very similar skillset! But person 2 will get more opportunities because they know how to communicate their value.
Want to improve your positioning?? I created a Career Story tool that will walk you through crafting your career story so you can build strong positioning that clearly communicates your value.
Comment “story” and I’ll send you an invite!