MITP Agency

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MITP Agency

Bringing brands to life digitally. Multi award-winning Australian agency
“We don’t believe in boring” Expand your audience. Create customers from your audience.

A multi-award winning full service agency & Australia's only Facebook Spark AR Partner. MITP Agency specialises in social media marketing, augmented reality, content production, brand design, web design & campaign strategy to reward your audience. Agency + production meet under one roof, with creative and analytics joining forces to deliver powerful results. Continual campaign optimisation ensures

peak performance, from beginning to end. With over 4 years of experience in the AR space, we are also a member of one of world’s leading AR creator groups, Facebook’s Spark AR Partner Network. As the only Spark AR Partner in Australia, we have displayed a passion for technology, platform expertise, and devotion to bringing innovative concepts to life. At MITP Agency, we don't believe in boring.

20/05/2025

Now live across 4 countries 🌏

Infinite Hunting is our latest campaign for Hunt and Brew and our biggest yet.

We led the full rollout across Australia, the UK, Singapore and Malaysia - from strategy and creative through to production and media.

Everyone at MITP Agency had a hand in delivering some of our favourite work from this year, and we’re incredibly excited to show it off..

Here’s what we made happen:

🎥 A hero brand film for digital + BVOD
🎯 4x tactical persona videos
🖼️ 24x ad images with unique key sells
🛣️ 6x billboard variants
📱 6x LoFi Reels & 30+ photos for social feeds

From 3D animal masks and infinite zooms to LoFi moments and local insights, every detail was designed to move with instinct — just like the brand.

Massive thanks to the whole MITP team and our partners at Hunt and Brew, who trusted us to push this far.

🧠 Strategy. 🎬 Craft. 📈 Impact.
Imagine what we could build for your brand.

23/04/2025

We’re incredibly proud to partner with Healthy Mind Menu to produce their new mental health course, The Healthy Mind Pyramid.

The HMM team has done an incredible job designing and implementing the extensive online course focusing on mental health outcomes.

As an agency filled with former hospitality workers, we understand the challenges that the industry can place on wellbeing. We’re fortunate to be able to work with a group that feels so passionately about developing programs to help those in the industry who need it.

Thanks to HMM as well as those who helped deliver this project. Sign up for The Healthy Mind Pyramid at www.healthymindmenu.org.au/healthymindpyramid

15/04/2025

Collect 'em all! The full MITP set is here.

We couldn’t hop on the AI-figurine trend without including our whole team 💥 because everything we do is a team effort at MITP.

Some warning about trying this at home: portraying 12 people without anything going wrong may break you 😅 but definitely teaches lessons in developing complex prompts & detailed feedback!

25/03/2025

Production BTS at MITP
From drones to gimbals, on location or in the studio – our production team is always busy turning big ideas into reality.

In the last 12 months, we've delivered:
🎬 3x TVCs
📸 80+ professional shoots & edits
🤳 350+ reels
🌍 Shot across Australia and even in the UK!
We couldn’t do all this without the amazing people who bring their expertise and energy to the table every single day.
Whether we’re transforming our studio space with a green screen or high on top of a building capturing the perfect shot, we make it happen - and have a lot of fun doing it.
Swipe through for a peek at the action. 👀📸

Reach out in our DMs if you have content on your mind.

21/03/2025

Special thanks to Brief for featuring our production of Healthy Mind Pyramid 🧠 Link to the article available in the comments 👇

We’re incredibly proud to work with HMM and support their amazing work in improving mental health outcomes for hospitality workers.

10/03/2025

How do you change outfits 225 times in 9 seconds? 🤔
With a sprinkle of AI, of course.

Social videos play 25 frames per second, so we created 1 change per frame in this Hunt and Brew video to make the visuals as rich as they are rapid over 9 seconds

With Generative AI our production team pulled off the whole process in less than a day ⏳ pretty impressive considering 225 outfit changes takes about 60 hours!

Check out our favourite stills you might’ve missed from the original video 👀 and try to guess which outfit is the genuine one!

06/03/2025

Seen MITP’s new Headquarters in Subiaco?
📸 Studio space for shooting next-level content
📊 Strategy & Digital HQ, where big ideas take shape
🎨 Creative & Production zone to bring those ideas to life
🌿 Big Office Tree & hanging plants for some leafy vibes
And downstairs? That’s where things get fun:
🎮 Retro consoles & video games because breaks fuel breakthroughs
🎱 Pool table for brainstorming (or bragging rights)
🛋️ Chill-out couches for deep work/ deep convos
If you’re in Subiaco, drop us a message and come by for a coffee, a game of pool, or a round of retro classics. MITP HQ is open—just bring your A-game.
📍 1/18 Olive Street, Subiaco

18/02/2025

From shooting hoops to shooting content 🏀 📸

Check out the BTS for a sneak peek of the sporting stars now appearing on the VenuesWest Starsnaps booth 👀

Starsnaps is custom-built by MITP Agency, using Augmented Reality to digitally connect players and fans for a photorealistic image.

It’s been 6 years since our original prototype, and we’re incredibly excited to roll out a fresh batch of updates and content to deliver a new system and improved user experience in 2025.

VenuesWest Perth Wildcats Perth Lynx

15/11/2024

It might be the protein talking, but we’re feeling especially pumped to see our new work with CHILL +Protein go up around Perth!💪

This campaign with marks our agency’s second big outdoor campaign in as many months, with this latest campaign bringing a brand new product to their CHILL line to introduce the brand to an untapped market segment.

This campaign caps off an incredible year of close-knit cooperation between our agency and the dairy. Thanks to everyone involved!

Check out the campaign details and ex*****on through the article linked in bio!

16/10/2024

Incredibly proud to see our recent work with .cloudgg lighting up Melbourne’s CBD during PAX Aus 🌩 👾

With so many gamers flocking to Melbourne for Australia’s biggest gaming convention, it was the perfect moment to create an immersive and engaging OOH experience for the nation’s most passionate gamers (the ones outside of the MITP office, that is)

Special thanks to everyone who helped create, cover or share this campaign!

19/09/2024

Feeling inspired after spending this morning digging deep into Strategy at the WAMA - WA Marketing Association Inc. Breakfast! 🧠🍳

It was especially rewarding to hear such an experienced panel of speakers reaffirming many of our findings while imparting valuable new insights into strategic thinking. Many of the key takeaways from today's chat focused on the strong relationship between creativity and strategic planning, with speaker Hannah Muirhead putting it best - “if it's interesting, then it's right”. As an agency that lives by the mantra ‘We Don’t Believe in Boring’, we couldn’t agree more.

Special thanks to WAMA, host Matt Oakley (303 MullenLowe), and speakers Bradley Scott (Moonsail), Hannah Muirhead (Chapter Brand Leadership) and Taryn Hare (Bankwest) for another fantastic breakfast!

10/09/2024

It’s been a minute since we’ve shown some love to this 2022 identity, but we’re still stoked with what we’ve cooked up in this branding project for Frank Bare Oil 🍟✨

Alba Edible Oils asked MITP to develop the identity for their new natural oil brand, one that confidently stands out against the competing brands in both look and personality.

Incorporating vibrant hues, playful typography and eye-catching illustrations, the brand's visual elements combine to create a friendly and approachable identity that wears its confidence on its colourful sleeve.

For more on Frank, check out the full project on our Behance
https://www.behance.net/gallery/158188155/Frank-Bare-Oil-Brand-Identity

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Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

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https://www.mitpagency.com/

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