The Work Inc

The Work Inc The Work traces its roots to a dive music venue in the suburbs of Detroit. A raw, empty room, initially setup to support local bands and artists, would soon lead to a connection between like-minded young creators in the city who, unknowingly at the time, laid the foundation of the not-yet-known endeavor of forming a production company based on the individual and collective passion for story, concept, and community.
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Through music, unique narratives, and forward-thinking design, The Work originally, and naturally, came to fruition as a need for a fresh and unique perspective in the emerging digital media space. Today, The Work has evolved into an award winning, full-service creative production and post studio, dedicated to the original passion and mission of its founders - to create engaging non-conforming visuals with forward-thinking collaborators. We continue to focus on powerful story, message, and impact, with an inherent eagerness to connect and converse with a global audience. We are ever-changing, evolving, and adapting to our surroundings within the constantly shifting industry and desires of all viewers. We love what we do. We will never stop creating because The Work is never finished.

Operating as usual

27/03/2018
Come See What You've Been Missing - Universal Studios Hollywood

New work for Universal Studios Hollywood!
Directed by Stian Smestad
Cinematography by Björn Charpentier

Client: Universal Studios Hollywood Agency: David&Goliath Production: The Work Executive Producer: Jesse Ford, Susan Rued Anderson Director: Stian Smestad Cinematography:…

16/03/2018
Yin-Bou

Director Brent Foster traveled to China to capture and tell the story of the Huang Family, who for centuries, have trained cormorant birds to catch and collect their fish — a practice known as Yin-Bou.
Edit by Josh Beebe
Music by David Chapdelaine

Since the 16th century, the Huang family have trained cormorant birds to catch and collect their fish—a practice known as Yin-Bou. Huang Quande and Huang…

12/02/2018
Michigan Department of Civil Rights "Relentless"

An inspiring story from Anthony Ianni, Directed by Keenan Wetzel, for the Relentless Tour - a Michigan Department of Civil Rights Initiative to eradicate bullying across the state and beyond.
Produced by Troy Bowman Jr.
Cinematography by Jake Bianco
Music by David Chapdelaine

The "Relentless" tour is presented by the Michigan Department of Civil Rights. dir keenan wetzel dp jake bianco prod troy bowman jr. ac corey…

15/12/2017
Fiat: 'Tis The Season to Party

'TIS THE SEASON TO PARTY
New work for Fiat USA by Brother Willis.

Client: Fiat USA Agency: Society Production: The Work Executive Producer: Jesse Ford Producer: Ryan Wiese Director: Brother Willis Cinematography: Jerome…

New director announcement!We're incredibly excited to announce the addition of Anthony Garth to our roster. Welcome Anth...
23/10/2017
Anthony Garth

New director announcement!

We're incredibly excited to announce the addition of Anthony Garth to our roster. Welcome Anthony! :)

The Work Inc. is an award-winning production company.

New work for Sony.Directed by Christopher "Zoz" Gruse.Edited by Shane Patrick Ford.Finishing Editorial by Josh Beebe.Pos...
15/09/2017
Sony BRAVIA OLED TV: Evolve. Love. OLED.

New work for Sony.
Directed by Christopher "Zoz" Gruse.
Edited by Shane Patrick Ford.
Finishing Editorial by Josh Beebe.
Post-Produced by Catherine Pink.
Graphics by Lunar North & Gunner.
Sound Design by Defacto Sound.

True reality comes to life with perfect black and color. Sony's OLED TV creates exquisite, unprecedented contrast with over 8 million precisely and individua...

11/09/2017
Quicken Loans: Mascots

New Editorial work for Quicken Loans/Rocket Mortgage.
Edited by Josh Beebe.

Production: Quicken Loans Editor: Josh Beebe

22/08/2017
All In

Our director Keenan Wetzel traveled to Green Bay, Wisconsin this summer and spent some time with the founder of the Green Bay Action Sports Organization, who was recently diagnosed with a brain tumor.
Check out the powerful story via the link below.

Directed by Keenan Wetzel Cinematography by Paul Theodoroff Edited by Cavan James Sound Design by Colin Yark -- Support Brian's journey by visiting…

New work for SHIGETO.Directed/Produced by Brandon RottmanConcept & Cinematography by Edward Knight, Jr.Edited by Shane P...
15/08/2017
Shigeto - Detroit Part II

New work for SHIGETO.
Directed/Produced by Brandon Rottman
Concept & Cinematography by Edward Knight, Jr.
Edited by Shane Patrick Ford

Taken from 'The New Monday' LP by Shigeto, out October 6, 2017. Order at The Ghostly Store: The Ghostly Store: https://goo.gl/EjLTbf The Ghostly Store (UK/EU...

New work for ZGTO ( Zelooperz / SHIGETO ) now premiering on Pigeons and Planes. Directed/Edited by Shane Patrick FordCin...
03/08/2017
Watch Zelooperz and Shigeto Unite as ZGTO for the Stunning "Unfold" Video

New work for ZGTO ( Zelooperz / SHIGETO ) now premiering on Pigeons and Planes.
Directed/Edited by Shane Patrick Ford
Cinematography by Edward Knight, Jr.
Produced by Troy Bowman, Jr.

A Piece of The Geto out on Ghostly International with a limited pressing by Third Man Records

Two artists return as one.

Look at this.We are incredibly excited to announce the launch of our new roster of Directors and Editors. More signings,...
12/07/2017
The Work Inc - Home

Look at this.

We are incredibly excited to announce the launch of our new roster of Directors and Editors. More signings, project launches, and much more to be announced in the coming weeks.

Hold on to your butts.

© 2017 The Work Inc. All rights reserved. Any use of materials on this website including modification, distribution or republication is strictly forbidden.

06/07/2017
Mustang Shelby GT350

Hello world - it's been a minute since you've heard from us. We have exciting news that we'll be announcing this month, but in the mean time, here's some new work for the Ford Mustang Shelby GT350. :)
Directed by Christopher "Zoz" Gruse
Edited by Shane Patrick Ford
Composition by David Chapdelaine

Client: Ford Agency: GTB Production: The Work Executive Producer: Jesse Ford Director: Christopher "Zoz" Gruse Cinematography: Macgregor Editorial…

17/04/2017
Karmanos Cancer Institute - Journey

New Work for Karmanos Cancer Institute.
Directed by Keenan Wetzel
Edited by Josh Beebe
Composition & Sound Design by David Chapdelaine

Client: Karmanos Cancer Institue Agency: Duffey Petrosky Production: The Work Executive Producer: Jesse Ford Director: Keenan Wetzel Director of Photography:…

16/03/2017
J & G Pallets & Trucking

We are fortunate to have the opportunity to meet some amazing and interesting people throughout our travels/projects, but sometimes the most inspiring live in your own backyard. We were introduced to the staff over at J&G Pallets last year while working on a different project and immediately felt the love they have for each other and for Detroit. They inspired us with their message and we felt it was important to share that message with others.

Directed by Brandon Rottman
Edited by Josh Beebe

Production: The Work Executive Producer: Jesse Ford Producer: Ryan Wiese Director: Brandon Rottman Director of Photography: Andrew Amine Editorial &…

21/02/2017
Tony Harrison: Road to the Strap

New Work for Tony "Superbad" Harrison.
Directed by Christopher Gruse
Edited by Josh Beebe
Composition & Sound Design by David Chapdelaine

Director: Christopher Gruse Cinematography: Edward Knight Jr. & Jerome Wald III Editorial & Post: Josh Beebe Composition & Sound Design: David Chapdelaine Color:…

04/02/2017
How Racing Helps Girls Embrace a Future in Engineering | Ford

Over the past several months, we have been fortunate to be a part of the Girls' Fast Track Races story, documenting the events along the way. It's a privilege to work on something with such a great educational purpose.

Here is the first part of that story - more to come soon! :)

For more than 30 years, Ford has been inspiring young people to seek knowledge, be curious, and solve problems. So to help girls embrace STEAM concepts, we p...

13/12/2016
The Bolt EV

New work for Chevrolet from director Keenan Wetzel.

Client: Chevrolet Agency: Weber Shandwick Production: The Work Executive Producer: Jesse Ford Producer: Troy Bowman, Jr. Director: Keenan Wetzel Director…

New Acura TV work from director Christopher Gruse 🚗🏎❄️🎄
06/12/2016
The Work Inc - Acura: Season of Performance

New Acura TV work from director Christopher Gruse 🚗🏎❄️🎄

© 2016 The Work Inc. All rights reserved. Any use of materials on this website including modification, distribution or republication is strictly forbidden.

30/10/2016
Hell on Wheels | Focus | Ford

Happy holidays 🌚🎃

Full moons are known to make strange things happen and we’ve got proof on camera. Watch as one fun Ford Focus transforms into a fierce Focus RS. Learn more a...

The Work's inaugural kickball tournament was lit.(Not pictured: star outfielder, Shane Ford, behind the lens.) :p
20/10/2016

The Work's inaugural kickball tournament was lit.
(Not pictured: star outfielder, Shane Ford, behind the lens.) :p

29/06/2016
The Cole Seely Ridgeline

New work with Honda and RPA.

Client: Honda Agency: RPA Production: Native Content Director: Christopher Gruse Cinematography: Jerome Wald III & Edward Knight Editorial & Post: Shane…

19/06/2016
Father's Day - #DayItForward | Chevrolet

Happy Father's Day! :)

Client: Chevrolet Agency: Commonwealth // McCann Production: The Work Executive Producer: Jesse Ford Director: The Work Cinematography: The Work Editorial…

Mustang Speed Dating won a Bronze Effie!  Thank you and congrats to everyone involved!
03/06/2016
2015 Ford Mustang: Speed Dating Prank | Just For Fun | Ford

Mustang Speed Dating won a Bronze Effie! Thank you and congrats to everyone involved!

Take a 2015 Mustang and a beautiful professional stunt driver. Then, ask a bunch of unsuspecting guys to meet her on a blind date they’ll never see coming. W...

We love tequila. We love the jimadores of Tequila, Mexico even more.
26/05/2016

We love tequila. We love the jimadores of Tequila, Mexico even more.

05/05/2016
Mother's Day - #DayItForward | Chevrolet

Happy Mother's Day!

Client: Chevrolet Agency: Commonwealth // McCann Production: The Work Executive Producer: Jesse Ford Director: Christopher Gruse Cinematography: Jerome Wald…

03/05/2016
Teacher Appreciation Day - #DayItForward | Chevrolet

A couple weeks ago, we sat down with over 100 kids and talked about how much they appreciate important people in their lives.

Today, you get to hear what a few of them had to say about their teachers.

Thank you to all the educators that helped us become who we are today! :)

Client: Chevrolet Agency: Commonwealth // McCann Production: The Work Executive Producer: Jesse Ford Director: Christopher Gruse Cinematography: Jerome Wald…

Check out more of the GMC Sierra teasers on our site!
15/01/2016
The Work Inc - GMC Sierra Prelaunch

Check out more of the GMC Sierra teasers on our site!

© 2015 The Work Inc. All rights reserved. Any use of materials on this website including modification, distribution or republication is strictly forbidden.

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